Editors’ Picks

France: Digital Signage Business Climate Index (DBCI) up 17,29 points (invidis)

The Digital Signage Business Climate Index France has increased from 41,70 base points by 17,29 points to 58,99 base points. The DBCI reflects the current positive business sentiment of the Digital Signage industry in France. Almost 90% of the polled companies are satisfied or rate their current business climate as good. […]

invidis.de
Sat, Feb 21, 2015 at 4:00 PM

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Cream’s DOOH Campaign of The Week: Topshop real-time Twitter trends (UK)

In the fashion world, timing is everything. Topshop has already built up a bit of a reputation for bringing awesome experiences to its customers during fashion events. And this London Fashion Week, it’s stepping things up a notch! […]

blog.creamglobal.com
Fri, Feb 20, 2015 at 4:20 PM

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The Guardian: Drive-thru art: how the Tate is engaging the public with ad innovation

For the #TateWeather campaign we partnered with Exterion to display live weather updates to passengers on the London Underground through art. Each broadcast brings London’s weather forecast to life using images of art, both historic and modern, and refreshes each morning and afternoon to reflect the conditions outside. […]

theguardian.com
Fri, Feb 20, 2015 at 4:17 PM

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4K begins to dawn on the business market (avinteractive)

What Is 4K? Dig beneath the surface and you soon uncover a maze of acronyms, numbers and unresolved debates. Adrian Pennington investigates the current state of the technology. […]

avinteractive.com
Fri, Feb 20, 2015 at 4:13 PM

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BT enters digital signage market with Scala

UK telecom group BT and intelligent digital signage technology company Scala will work together to supply digital solutions around the world. The solutions, consisting of digital touchpoints ranging from staff tablets to video walls, can be tailored to the needs of sectors that rely on in-store interaction with customers, such as retailers, retail banking, car showrooms, hotels and restaurants. […]

telecompaper.com
Fri, Feb 20, 2015 at 4:03 PM

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DOOH Campaigns: No One Should Have No One (grandvisual)

Age UK launched the #NotByMySelfie campaign, part of their ‘No one should have no one’ messaging which is aimed at raising awareness around social isolation of the elderly. The campaign was brought to life on Digital Out of Home screens in major centres across the UK. […]

grandvisual.com
Fri, Feb 20, 2015 at 4:02 PM

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ISE 2015 Best of Show Includes Digital Signage (avnetwork)

If you’re not aware that the ISE show in Amsterdam that wrapped last week not only broke its own previous attendance records but is now simply put the biggest AV show period– then you’ve been living under a rock (and out of sight of even digital signage). […]

Fri, Feb 20, 2015 at 4:00 PM

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Warc: Digital boosts UK’s outdoor ad sector

LONDON: A strong fourth quarter and increased digital inventory helped push the UK's out-of-home advertising sector over the £1bn mark for the first time in 2014, latest figures show. The Outdoor Media Centre (OMC), the trade association for outdoor media owners, said that revenues were up 6.1% in the last quarter of the year, to reach £300m, while over the year as a whole, growth came in at 3%. […]

warc.com
Thu, Feb 19, 2015 at 11:12 PM

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Clear Channel Outdoor Holdings, Inc. Reports Results for 2014 Fourth Quarter and Full Year

SAN ANTONIO--(Business Wire) - Full Year 2014 Results. Consolidated revenues were up 1% to $2.96 billion for the full year 2014 compared to 2013, driven by growth at International Outdoor, partially offset by a decrease in revenues at Americas Outdoor. Excluding the unfavorable impact of movements in foreign exchange rates of $23 million, revenues were up 1%. […]

Thu, Feb 19, 2015 at 5:28 PM

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The Drum: UK out-of-home sector sees profits hit £1bn following strong Q4

The out of home (OOH) advertising industry has reported its strongest ever Q4 performance in 2014, according to figures form trade body Outdoor Media Centre, boosting yearly revenue in the industry to £1bn. The sector grew by 6.1 per cent in Q4 2014 reaching almost £300m for the first time, with Asda, BSkyB, KFC and Sony Mobile among the top ten spenders. […]

thedrum.com
Thu, Feb 19, 2015 at 5:24 PM

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Media Post: IAB Ties ROI To (Mobile) Location Data

Location-awareness is perhaps the chief mobile media attribute most important to marketers. As I have argued for years, these devices are mobile people meters that are not only targetable themselves -- they also cast off data that can be combined endlessly with other data to gain invaluable insights. […]

mediapost.com
Thu, Feb 19, 2015 at 5:22 PM

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invidis: Positive outlook for digital signage market in Germany, Austria and Switzerland

According to the latest Digital Signage Business Climate Index (DBCI) in DE/AT/CH the industry has had a successful year in 2014 and is looking forward to even more growth in 2015. […]

invidis.de
Thu, Feb 19, 2015 at 5:20 PM

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Six Predictions About Big Data and Marketing in 2015 (marketingprofs)

1. Big Data goes mainstream 2015 will see Big Data management become more mainstream. In many ways, we are still in the infancy of Big Data, but the consistent growth is becoming unstoppable. […]

marketingprofs.com
Thu, Feb 19, 2015 at 5:14 PM

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DOOH Campaigns: Outdoor Company Celebrates Heart Awareness Month By Posting Facebook-Submitted #HeartHeroes Images To Digital Billboards

Marketing Land: Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content. Outdoor company Lamar Advertising is, again, marrying social media with old-school billboard advertising. […]

marketingland.com
Thu, Feb 19, 2015 at 11:07 AM

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DSE 2015 To Show World’s Newest Digital Signage Technology

D […]

digitalsignageconnection.com
Wed, Feb 18, 2015 at 7:12 PM

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