Editors’ Picks

NYTimes: Biggest Advertisers Are Sending Their Dollars to Digital

A good portion of those dollars are going into fast-growing digital segments like video and mobile... “Large advertisers in particular are the ones that are most aggressively moving budgets into digital, and the cost efficiencies of digital advertising enable many marketers to buy more for less,” said Jon Swallen, the chief research officer at Kantar Media North America. […]

nytimes.com
Wed, Mar 18, 2015 at 12:18 AM

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APN Outdoor’s stellar start to another Elite year in digital advertising

SYDNEY: APN Outdoor continues to cement its position as the unrivaled leader in large format digital Outdoor with the announcement today of two new Digital Billboards launching in Sydney. […]

apnoutdoor.com.au
Tue, Mar 17, 2015 at 7:03 PM

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WSJ: National CineMedia and Screenvision Call Off Merger Plans

Cinema advertising companies National CineMedia and Screenvision have called off their planned $375 million merger, citing mounting legal costs and distractions related to the Department of Justice’s lawsuit to block the deal. […]

blogs.wsj.com
Tue, Mar 17, 2015 at 6:45 PM

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Huff Post: The Rise of the Connected Consumer and What it Means for the Retail Industry

Today, with the rise of the mobile connected consumer, the growing penetration of new technologies and a purchasing process reinvented through social collaboration, retailers face a more challenging, complex environment affected by a complete disruption of the traditional retail business model as we know it. […]

huffingtonpost.com
Tue, Mar 17, 2015 at 6:42 PM

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DSToday reviews Day Two of Digital Signage Expo 2015

The second day of Digital Signage Expo is always a bit of a madhouse. In the midst of trying to see and talk to everyone you can (and you always miss at least half the ones you want to hit), there's also trying to take the show in as a whole, catch everyone before they leave and maybe have a few substantive conversations in between everything else. […]

digitalsignagetoday.com
Tue, Mar 17, 2015 at 6:42 PM

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Digital Signs Without Fresh Content Become Expensive Wallpaper (DSConnection)

Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention. […]

digitalsignageconnection.com
Tue, Mar 17, 2015 at 6:41 PM

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Astral Out of Home Launches Annual Carte Blanche Competition 2015

MONTREAL, /CNW/ - Astral Out of Home, a division of Bell Media, announced today the launch of the sixth annual Carte Blanche – a creative competition for Canadian advertising agencies with a trip to Cannes and a free out-of-home campaign up for grabs. […]

Tue, Mar 17, 2015 at 6:41 PM

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Trending at SXSW: Mind Cloning, Off-the-Grid Messaging (toptechnews)

As a plane with a Grumpy Cat flag flew overhead, courtesy of Friskies, the Technorati flooded into panel discussions and happy hour spots at the annual tech festival South by Southwest in Austin, Texas, on Sunday. Top tech influencers pondered immortality and mind cloning. […]

toptechnews.com
Tue, Mar 17, 2015 at 6:38 PM

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SXSW diary: Day one and two highlights (marketingmag)

Andrew Davenport, The White Agency managing director, lets us in on his week’s activities at South By Southwest 2015 in Austin, Texas. Day One: Businesses rarely eat themselves So here we are again and we are good to go on our divide and conquer mission to see even more content than previous years. […]

marketingmag.com.au
Tue, Mar 17, 2015 at 6:35 PM

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The State of Mobile Video 2015 (streamingmedia)

Ads, Ads, Ads... Pre-roll, mid-roll, post-roll, dinner roll? What works, and which ones make viewers click away instead of waiting for their content? […]

streamingmedia.com
Tue, Mar 17, 2015 at 6:22 PM

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IAB Releases Mobile Programmatic Playbook

We’re at an inflection point where programmatic advertising is becoming more sophisticated with the buy and sell side applying their power to a broader, more diverse set of opportunities. The benefits of programmatic across the digital spectrum are clear. […]

iab.net
Tue, Mar 17, 2015 at 6:20 PM

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Ad Age: SXSW Is a Mishmash, Just Like the Media and Marketing Industry

Unlike certain previous SXSW Interactive festivals where attendees and press coalesced around a single topic, this year's event was all over the place. With so much to do and so many people to meet, a tyranny of choice reigned supreme. It was the perfect microcosm of the media and marketing industry. […]

adage.com
Tue, Mar 17, 2015 at 6:05 PM

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Digital Signage Content: Tidy Slot-Topper At Stratosphere (16:9)

I had never been in the Stratosphere, but we wandered up there from our hotel one night during DSE week to have a look in the new SLS casino (it’s different, but nice) and then we crossed the street and had a peek in the old casino with the giant tower. The Stratosphere looks pretty much as expected, and we didn’t spend a lot of time. […]

sixteen-nine.net
Tue, Mar 17, 2015 at 11:02 AM

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16:9 do LA LA LAND in LA LA Land (DOOH networks)

Me and the boss took a side trip to Los Angeles several days ahead of DSE, for a few reasons: Get the f#ck out of the cold and snow; Take some meetings; Let her see LA for the 1st time. We did some obligatory sightseeing, including the freak show sidewalk scene in Hollywood, where we ducked into a tourist shop for some water and I noticed there were LED screens EVERYWHERE. […]

sixteen-nine.net
Tue, Mar 17, 2015 at 10:23 AM

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16:9 List: Digital Signage Software Options For Chromebox & Google

When I eventually found my way over to the Google booth last week at DSE, I expected to see a Rise Vision pop-up stand and a bunch of hardware devices. I did not expect to see eight different software companies there showing how their web players sit on top of Chromeboxes to drive digital signs. […]

sixteen-nine.net
Tue, Mar 17, 2015 at 8:48 AM

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