By GrandVisual. The latest comedic film from Warner Brothers, starring Will Farrell and Kevin Hart was supported through a multi-format digital out of home campaign ahead of its March 27th release. […]
By SMD Editor. Itsu’s Heart Healthy DOOH Advertising Tempts Hungry Travelers at Peak Departure Times. UNITED KINGDOM — Eye Airports has partnered with itsu, a UK-based restaurant chain focused on heart healthy cuisine, to entice hungry travelers with a strategically timed digital out-of-home (DOOH) campaign at London Stansted Airport. […]
The Trinity Mirror used the solar eclipse as an opportunity to show case their reader numbers in comparison with The Sun, thereby demonstrating that they are “eclipsing The Sun”, on digital out of home. […]
Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies. In order to take maximum advantage of today’s rare solar eclipse, the company created a video billboard set to coincide almost perfectly with the movement of the sun itself. […]
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The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails. […]
Acquisition gives Plymouth-based company resources for aggressive expansion. AllOver Media, the Plymouth-based firm that sells nontraditional advertising opportunities at gas pumps, ice lockers and restrooms was sold Friday to a private equity firm that will help finance an aggressive expansion plan. Terms of the sale between AllOver and Boston-based Audax Group were not revealed. […]
The Digital Signage Expo always has so much cool digital signage stuff (yes, that's a technical term) jammed into the show floor that it's a race to see it all and hear about it all. So we probably missed something, or left something out. Don't take it personally. […]
How does today turn into tomorrow? And how does today's technology shape the future to come? It's those kinds of educational, quasi-predictive discussions that provide a significant part of the allure for shows such as the annual Digital Signage Expo. […]
In addition to Dave Trott as our key note speaker, FEPE are very pleased to announce further speakers today. Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America will be returning to the FEPE stage to update us on the American OOH industry. Annie Rickard, Global CEO of Posterscope will also be with us in Budapest. […]
Exterion Media Netherlands has been awarded the contract to operate street furniture advertising in the Hague area, which includes the municipalities of The Hague, Delft, Westland and Central Delfland. The five-year contract covers over 2,500 advertising spaces on 2m2 format within the Hague region. […]
RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a provider of technology-driven visual communications solutions, announced today it has entered into discussions with certain unaffiliated third parties regarding the proposed sale of its Media business, also known as the RMG Airline Media Network. The contemplated sale does not include the RMG Office Media Network. […]
The 2014 increase could have been bigger, given some significant boosts last year that won't recur this year. "Advertising growth in 2014 was primarily stimulated by the triple play of Winter Olympics, World Cup and midterm elections," said Jon Swallen, chief research officer at Kantar Media North America. […]
By David Keene. The “show floor” is usually the focus of industry trade shows/conferences, with the conference track serving the concerns of the exhibitors and attendees that spend most of the their time in the booths and aisles of the show floor. Trade show 101. […]
The number of towering digital billboards that could soon light up Center City is down from three to two. City Councilman Kenyatta Johnson pulled his support from the bill which would have put one of the "urban experiential displays" in his district, on the garage of the Bellevue Hotel on Broad and Locust Streets. […]