Editors’ Picks

16:9: Digital signage software maker BroadSign Gets Out Of Digital OOH Box

BroadSign has for many years mined the digital OOH side of this business, to the point that you don’t really think of the signage software being used outside of advertising. But it is. Case in point: The Montreal company has announced a partnership it has worked with Scandinavian solutions provider LCD Media, which is operating primarily in retail in that part of Europe. […]

sixteen-nine.net
Thu, Mar 26, 2015 at 3:33 PM

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Indian M&E industry to grow at 13.9% CAGR by 2019: FICCI KPMG report; Out-of-home advertising strong (TelevisionPost)

Scroll down to read the OOH media section. The Indian outdoor advertising (OOH) industry saw a robust 14 per cent growth in 2014, primarily on the back of election spending, and growth of e-commerce and transit media. The OOH sector is expected to grow at a CAGR of 9.8 per cent to Rs 35.1 billion by 2019. […]

Thu, Mar 26, 2015 at 11:39 AM

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Agency Leaders Predict What We’ll Be Talking About a Year From Now

Keeping pace with tech and emphasizing the art of storytelling... A big challenge that Leo Burnett's Susan Credle foresees centers around technology and production. […]

adweek.com
Thu, Mar 26, 2015 at 11:28 AM

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Philadelphia: Who’s got Council’s ear in vote on bill for new digital billboards? (philly)

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philly.com
Thu, Mar 26, 2015 at 11:15 AM

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AdWeek: This Audi Emits Nothing but Water Vapor, So Its Billboards Are Made of That Too (DOOH Campaigns)

Innovative products deserve advertising that itself is innovative—embodying the promise of what's for sale in the way it's being sold. This Audi campaign from German agency thjnk does a nice job of that. The Audi A7 Sportback h-tron uses a fuel cell coupled with a hybrid battery and additional electric motor in the rear. […]

adweek.com
Thu, Mar 26, 2015 at 1:18 AM

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Mediatel: Kinetic and #ogilvychange launch an out-of-home behavioural economics planning tool for advertisers

To help advertisers drive changes in consumer behaviour whilst outdoors, Kinetic and #ogilvychange have teamed up to launch an out-of-home behavioural economics planning tool. The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory. […]

mediatel.co.uk
Thu, Mar 26, 2015 at 1:17 AM

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The Transformative Potential Of Programmatic Buying – free whitepaper download from AAAA

Author: Brian Gleason, CEO of Xaxis Americas. Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model. […]

aaaa.org
Thu, Mar 26, 2015 at 1:14 AM

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Astral Out of Home Introduces New Digital AMT Terminals Network in Greater Montréal Area

– New digital offering for the Centre-ville and Longueuil terminals, as well as Lucien-L’Allier station – – LCD screens and Bell’s fibre-optic and mobile LTE technologies leveraged to reach and inform AMT users – MONTRÉAL — Astral Out of Home, a division of Bell Media, announced today the addition of the Réseau AMT Digital Terminus (“Digital AMT Terminals Network”), a brand new product from its Transportation division. […]

bellmedia.ca
Thu, Mar 26, 2015 at 12:54 AM

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AdWeek: With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising. […]

adweek.com
Thu, Mar 26, 2015 at 12:52 AM

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DOOH Ad Operator RMG Networks Raises $25 Million in Private Placement of Convertible Preferred Stock

DALLAS, TX--(Marketwired) - RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a leading provider of technology-driven visual communications solutions, today announced the sale of $25 million in Series A Convertible Preferred Stock (the "Preferred Stock") to institutional and accredited investors (the "Financing"). […]

marketwired.com
Thu, Mar 26, 2015 at 12:49 AM

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Medialifemag: March Madness for digital billboards (Lamar Advertising)

As the games are played, local markets carry live scores Posting the latest scores from March Madness on digital billboards, which show the most up-to-date outcomes as commuters drive home from work, is a good idea. Taking it a step further, by turning March Madness scores into a tournament in its own right, is what turns it into a standout idea. […]

Thu, Mar 26, 2015 at 12:42 AM

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Atlanta considers proposals to monetize public spaces, arousing both concern and hope (artsatl)

In an era of dwindling municipal budgets, a growing number of cities are partnering with private companies to develop advertising revenue. Paris has created billboards that double as street furniture. New York City has turned its public pay phones into Wi-Fi hot spots wrapped in ads. […]

Thu, Mar 26, 2015 at 12:12 AM

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Out-of-home Ad Operator OUTFRONT Media Announces Pricing Of Senior Notes Offering

NEW YORK, /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today announced that two of its wholly owned subsidiaries priced a private offering of an additional $100 million in aggregate principal amount of their existing 5.625% Senior Notes due 2024 (the "notes"). The notes are to be sold at an issue price of 103.750% of the principal amount, plus accrued interest from November 15, 2014. […]

prnewswire.com
Wed, Mar 25, 2015 at 11:49 PM

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International conference Digital Signage – No Alternative, May 29, 2015, Moscow

Registration is now open for the annual International Conference "Digital Signage - No Alternative", which will take place on May 29 at Radisson Slavyanskaya hotel in Moscow. […]

Wed, Mar 25, 2015 at 11:39 PM

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Advertising Week Europe controversy: ‘Advertisers are snake oil salesmen’, says Peter Oborne (campaignlive)

Advertising Week Europe's panel guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it. Oborne, who made national headlines himself last month when he accused his former employer the Daily Telegraph of kowtowing to HSBC (one of the publisher’s biggest and longest standing commercial supporters and business partners), set his stall out from the outset. […]

campaignlive.co.uk
Wed, Mar 25, 2015 at 4:35 PM

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