Editors’ Picks

Miami Herald: AdMobilize launches its AdBeacon to collect OOH and DOOH ad effectiveness data

AdMobilize, a big data company for outdoor and indoor advertising, launched its AdBeacon, which the company says is the world's first "plug and measure" analytics platform for outside digital signage advertising and retail, enabling operators and agencies to understand ad campaign performance in real time. […]

miamiherald.typepad.com
Sat, Apr 18, 2015 at 3:52 PM

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DSToday: Interactive in-store experiences could make the difference in retail survival

Today's consumer is often betwixt between the power of the digital marketplace and the shiny allure of the in-store experience. They want the instant gratification of leaving a store with their purchase in tow but also information for product research to make well-informed buying decisions. […]

Sat, Apr 18, 2015 at 1:58 AM

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MediaPost: OOH Ad Company Eye Corp Bows Jukebox Network

Eye Corp Media, an out-of-home advertising company with a network of place-based media in over 300 malls around the country, is branching out into nightlife venues through a partnership with AMI Entertainment Network, which has installed digital jukeboxes in over 23,000 bars and restaurants nationwide. […]

mediapost.com
Fri, Apr 17, 2015 at 5:22 PM

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MediaWeek: Easter sun shines light on hot UK outdoor advertising sector

The roads are busy and the trains traditionally crowded. A new data initiative between Talon and Amscreen tells us that we are 20 per cent more active and mobile on bank holiday getaway days. Proprietary data is becoming more crucial in complementing existing media measurement outputs and this is increasingly playing out in our out-of-home planning. […]

mediaweek.co.uk
Fri, Apr 17, 2015 at 1:40 AM

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Campaignlive: New Outdoor Media Centre chairman eyes revenue growth with forums launch

Ahead of the launch of a new partnership with the IPA, Mark Craze, the new chairman of the Outdoor Media Centre (OMC), gets excited about breaking revenue records and digital innovations. "I wanted to get involved because this is the most exciting time to be part of the out-of-home sector. […]

campaignlive.co.uk
Fri, Apr 17, 2015 at 1:28 AM

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Eye Airports DOOH campaign protects travelers from losing luggage (eyeairports)

The new campaign is running at London Gatwick, Manchester, Stansted, East Midlands and Newcastle airports, utilising a combination of state-of-the-art digital portrait screens and digital screens in baggage reclaim. A credit card-sized tag that reunites air passengers with their lost bags is gaining national exposure thanks to a new campaign with UK airport advertising specialist Eye Airports. […]

Thu, Apr 16, 2015 at 5:04 PM

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OOH Ad Operator EYE Corp Media Partners with AMI Entertainment to Launch EYE Play Network

NEW YORK, /PRNewswire/ -- EYE Corp Media, the out-of-home media company that reaches consumers where they shop, dine, commute and play, has expanded its media portfolio with the introduction of EYE Play, one of the nation's largest digital place-based networks. […]

prnewswire.com
Thu, Apr 16, 2015 at 4:56 PM

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South Africa: Out of Home advertising to soar when TV turns digital (mediaupdate)

Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]

mediaupdate.co.za
Thu, Apr 16, 2015 at 3:52 PM

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Open Messenger brings real-time cab ads to Liverpool (liverpoolecho)

Taxi-mounted LCD screens provide advertising and public messaging opportunities. An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens.An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens. A digital advertising company is coming to Liverpool later this month as it rolls out its product across the UK. […]

liverpoolecho.co.uk
Thu, Apr 16, 2015 at 3:47 PM

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City Council Approves New Rules For Billboards in City of Philadelphia (cbslocal)

PHILADELPHIA (CBS) — Philadelphia City Council today gave final approval to a sweeping overhaul of the city’s billboard regulations. The end result could be fewer billboards overall, but more of them would be digital. The vote was 15-0 as Council approved a top-to-bottom rewrite of billboard regulations that was three years in the making. […]

philadelphia.cbslocal.com
Thu, Apr 16, 2015 at 10:37 AM

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New tensions emerge in war over NC billboards (charlotteobserver)

RALEIGH -- For the third straight legislative session, environmental groups and local government advocates are fighting a measure sought by North Carolina’s billboard industry. House Bill 304 would restrict the ability of local governments and state transportation officials to regulate the placement of outdoor advertising. […]

Thu, Apr 16, 2015 at 10:35 AM

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Does your Digital Menu Board simply suck? (source – Linkedin)

By A Jay. As restaurants hunt for advanced, cost-effective ways to set themselves apart from the fierce competition, they resort to the easy answer: “Digital Menu Boards”. What’s easy is not always right. […]

linkedin.com
Thu, Apr 16, 2015 at 10:25 AM

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16:9: Video Display Embedded In Magazine Page

Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies of Popular Mechanics and Esquire. The spots target potential buyers of Chevy Colorado trucks. […]

sixteen-nine.net
Thu, Apr 16, 2015 at 10:05 AM

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Digital Signage Pulse is redesigned: new clean look and mobile-first functionality

T […]

digitalsignagepulse.com
Wed, Apr 15, 2015 at 7:36 PM

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TV Viewership Sees Double-Digit Decline, According to Accenture (screenmediadaily)

The World’s Love Affair with the TV May Be Coming to an End. NEW YORK, NY — Traditional TV viewership declined more than 10% in the United States, according to a new research report from Accenture. […]

Wed, Apr 15, 2015 at 5:40 PM

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