Editors’ Picks

Digital signage strategy for newcomers (DSToday)

If you are a digital signage newbie, this quick-start guide will help you take the beginning steps toward an effective communication strategy. Because digital signage is part art and part science, most communicators start small with just one or two digital signs, test ideas and measure what works with their audience and then build on that. […]

digitalsignagetoday.com
Mon, Feb 23, 2015 at 6:46 PM

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DOOH Campaigns: Hunter and Ocean Outdoor collaborate on show-livestream

When it comes to revolutionizing the retail and Fashion Week experience, London is way ahead. After Topshop live streaming the Topshop Unique fashion show in their Oxford Circus flagship store and letting customers shop trends as they emerge via a cooperation with Twitter (see previous coverage here), now UK brand Hunter launched its digitallly innovative concept for London Fashion Week. […]

sportswearnet.com
Mon, Feb 23, 2015 at 6:45 PM

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How to choose the right digital signage display for your deployment (DSToday)

Making sure you pick the correct digital signage display is crucial to the success of any digital signage deployment. It is the face, so to speak, of the deployment. Content may be king in digital signage (though some would argue that context is), but either way, the king would have no clothes without the digital signage display that best fits the deployment. […]

digitalsignagetoday.com
Mon, Feb 23, 2015 at 6:44 PM

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Paul Flanigan Out At Digital Screenmedia Association

The story has been circulating on Rumour Central UK for several days now, but it can be confirmed that Paul Flanigan is out as the Executive Director and figurehead of the Digital Screenmedia Association. He was formally there for 15 months or so, but Paul confirmed by email with me that he’s no longer with the DSA and looking for his next gig. That’s a shame. […]

sixteen-nine.net
Mon, Feb 23, 2015 at 3:45 PM

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Australian outdoor ad company oOh! Media up in first reporting year (proprint)

oOh! Media has grown seven per cent revenue in 2014, its first public reporting after it was floated in November, but continues to signal a focus shift from print to digital. […]

proprint.com.au
Mon, Feb 23, 2015 at 12:35 PM

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The Out-of-Home Marketing Association of Canada (OMAC) calls for OOH award entries in CPG category

The Out-of-Home Marketing Association (OMAC) has announced the call for submissions for the 2014 Best Consumer Packaged Goods Awards. Submissions are due by March 27, 2015 and all consumer packaged goods OOH advertising (English and French) that ran in Canada from January – December 2014 is eligible for entry. […]

omaccanada.ca
Mon, Feb 23, 2015 at 12:05 PM

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Ask the Board: Defining a Technology-Enabled Environment (DSConnection)

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digitalsignageconnection.com
Mon, Feb 23, 2015 at 12:02 PM

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Media Post: US ad market posts 5% gain in January, out-of-home down

Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad spending. Other media categories were mostly down: Magazines were flat versus a year ago; newspapers were off 3%; out-of-home slipped 4%; and radio lost 6%. […]

mediapost.com
Mon, Feb 23, 2015 at 11:41 AM

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Integrated digital signage: online, in-store with multimedia events (avinteractive)

The battle for our attention begins before we’ve even entered the store, with brands as diverse as Stella McCartney and traditional gents’ outfitter Gieves & Hawkes incorporating the latest high-quality digital signage into its window displays. […]

avinteractive.com
Mon, Feb 23, 2015 at 12:40 AM

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Australia’s outdoor ad Co. oOh! beats prospectus profit forecast (sydneymorningherald)

Australia's biggest outdoor advertising company oOh! Media has exceeded its revenue and profit forecasts in delivering its maiden full year result. oOh!, which listed on the ASX late last year, posted a 4.4 per cent rise in revenue to $261.3 million for the 12 months ending December 31, 2014 compared with the previous year. […]

smh.com.au
Mon, Feb 23, 2015 at 12:35 AM

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Australian outdoor ad group oOh!media forecasts more digital ads

OUTDOOR advertising group oOh!media sees scope for expanding its digital content. THE newly-listed company behind airport, roadside and shopping centre ads has impressed shareholders with a narrower-than-forecast full year loss. Chief executive Brendon Cook said there was room within Australia's biggest outdoor advertising company for more interactive, digital billboards. […]

news.com.au
Mon, Feb 23, 2015 at 12:24 AM

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Programmatic Advertising: How Do Demand-Side Platforms Work? (video)

A little video explaining the role of Demand Side Platforms or DSPs in the programmatic process. […]

insidedigital.org
Sun, Feb 22, 2015 at 1:14 AM

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Indian ad industry grew by 16.4% in 2014, outdoor up 12.9% (exchange4media)

The total Outdoor spends grew by 12.9% in 2014. Conventional Outdoor, against the projected 7% growth, grew by 13%. Transit Media too grew by 12% as against projected growth of 10%. […]

Sun, Feb 22, 2015 at 1:12 AM

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16:9: Digital Signage Software Maker BroadSign Loses Dan Parisien

By Dave Haynes. Dan Parisien got on a call with me this morning to let me know he’s leaving BroadSign this time next month – stepping down amicably after a 12-year rollercoaster run with the Montreal software company. He’s not planning to stay in digital signage, and intending after he leaves to sort out what he wants to do – though almost certainly in tech. […]

sixteen-nine.net
Sun, Feb 22, 2015 at 1:10 AM

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The Hindu: India, fastest growing ad market at 16.4%

India maintained its 12th rank in the global ad market in 2014 despite having a mere 1.5 per cent of the global ad market of $ 411 billion. Mr. […]

thehindu.com
Sat, Feb 21, 2015 at 4:03 PM

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