Atlanta police are investigating how an image of an impossible-to-fig-leaf potential member of the pornography community came to blare from a billboard in Buckhead. […]
So how do shoppers really use digital tools in-store, versus the many assumptions out there? […]
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, yesterday was awarded the top marketing award from the out of home (OOH) advertising industry. The Marketing Award of Merit was presented to Philport by the Outdoor Advertising Association of America (OAAA) at the 2015 OAAA\TAB National Convention + Expo in San Diego. […]
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]
Forrester joined Primesight, one of the UK's largest suppliers of Out of Home (OOH) solutions, in 2012 and was instrumental in repositioning the business around the Results Are Our Culture ethos. Since he joined the out of home specialist, he has been named as one of Campaign's top ten commercial directors and also helped Primesight win a two-star Best Companies rating for the last two years. […]
Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]
The OBIE Awards are one of the oldest and most prestigious honors for creative excellence in advertising. The OBIE name is derived from the ancient Egyptian Obelisk, a tall stone structure that was used to publicize laws and treaties thousands of years ago. Many historians consider the obelisk as the first true form of advertising. […]
A new study released today by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. The study, conducted by RealityMine using USA TouchPoints, also revealed OOH is the ideal ad medium to reach consumers as they engage with mobile devices. […]
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Justin Sampson looks back at the modern history of audience measurement and examines how it can inform future practice. Back then, only two of the current audience measurement currencies existed: Barb, for TV, and the National Readership Survey, for newspapers and magazines. […]
The platform, called Discover Media House, claims to be the first programmatic ad-trading platform in Canada, incorporating radio, print, television, online and out-of-home advertising in one ad exchange. It also contains extensive market data to help buyers focus on their target consumer and compare pricing across different advertising channels. […]
Partners + Napier NYC (PNYC) has been named creative agency of record for the Outdoor Advertising Association of America (OAAA), the national trade association for out-of-home advertising. This fall, PNYC’s first campaign for the association will launch. […]
The Miami Innovation Tower would be within the city of Miami, but its impact would be felt and seen throughout Miami-Dade. This major project came to light only in the last few weeks when we discovered it had already made some astounding progress without public scrutiny or comment. […]
In New York, the Traffic Audit Bureau for Media Measurement (TAB) has appointed former Symphony and Zenith exec Kym Frank as President. She replaces interim CEO Nancy Fletcher, who has held the role since former leader Joe Philport retired at the end of the year. […]
Witnesses heard a “thunderous noise” before the giant display structure tore off the wall and trapped the woman underneath it, only just missing her head. […]