Financial Times -- Clear Channel Outdoor, the billboard advertising business owned by iHeartMedia, is splitting the management of its US and international operations — just three years after it united them under a single chief executive. […]
OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, has made a key hire to further its digital future with the appointment of James Price as its Senior Vice President, Data Insights & Programmatic Product. The use of data to support client decisions and audience measurement has become even more important. […]
Here’s the list vendors really care about when they stumble in with their coffees in the minutes before the DSE 2015 exhibit all opens – prospective buyers. The trade show has released a sample list of attendees – understandably curated to highlight those large companies and well-known brands that will get sales people excited. […]
Place-based video network Captivate, which provides digital displays in office buildings, has revamped its presentation with a new on-screen look for content and advertising. The makeover is part of a larger rebranding of the company as it expands through acquisitions and new commercial real estate partnerships. […]
Marketers specializing in mobile no longer have to fight for scraps: mobile has become a part of client budgets. Now, it needs to get much better. That was the consensus from the opening panel for a day-long industry conference, organized by IAB, Facebook and Nasdaq at the Mobile World Congress. […]
What happens at ISE doesn’t stay at ISE. It goes to Vegas for DSE. Digital Signage Today and Peerless-AV recently hosted a well-attended webinar focusing on digital signage trends in 2015, "Hot Digital Signage from ISE 2015: What to Expect at DSE 2015. […]
Digital advertising growth has traditionally been driven by desktop and online. With brands increasingly adopting an omnichannel approach, mobile is pivotal to ad success. It brings all other platforms together due to the personal experience it offers. […]
NEW YORK: Internet giant AOL is planning "bold moves" in mobile, with video set to be at the heart of its plans for the coming year, according to CEO Tim Armstrong. Already half of AOL's monthly visitors are mobile, and more than half its ad revenue comes from multiplatform sales, including mobile. […]
Last year it reaped over a billion dollars of revenue in mobile ads — a business that didn’t exist at Yahoo when Mayer arrived. It bought Tumblr, which has 460 million users and is growing faster than Instagram. Yahoo has also built a system that allows app developers — the royalty of the new mobile age — to popularize and monetize their products. […]
Despite its adulthood, AOL finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO Tim Armstrong is clearly confident AOL is still a dominant and decisive Internet company, one that beats rivals and consumers to the next digital levels. […]
The Real World is Posterscope's monthly OOH market update detailing latest figures, campaigns, developments and industry news. The Real World covers information about consumer behaviour and inspiring ways to use OOH, as well as recent industry news and the latest on the OOH marketplace. […]
Here’s an image that should raise your eyebrows if you develop and market software in the digital signage eco-system: the DSE floor map, with a rather large Google booth in the second row, right behind NEC. Last year, Google had little corner inside the Intel booth – taking up about as much space as a start-up just happy to be there and get some free booth love. […]
WPP’s giant Out of Home agency Kinetic Worldwide is launching its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop which says it wants to “raise the creative bar of out-of-home marketing.” It launched earlier this year in the US, UK, India, China and Southeast Asia. […]
Outdoor advertising company Adshel is rolling out a network of 3000 beacons across Australia, taking outdoor advertising into the digital age. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been adopting the technology as a form of push marketing to attract passing customers. […]
The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled by acquisitions and modest organic growth. […]
