The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]
A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]
JC Decaux is now the largest outdoor advertising company in the world . Decaux is a relatively young company and you only need go back 60 years to the time when it was a gleam in the eye of one Jean-Claude Decaux. Then the French state was taking a heavy hand with roadside bill boarders, calling them a 'blight'. […]
First, it could spur new types of contextually targeted deals or recommendations. "The watch as a new form factor opens the door to offering shoppers additional information with instant access and no phone out (if done right), even if it's just a micro bit of information, such as the aisle number of the next item on their list. […]
Clear Channel Outdoor Holdings (NYSE:CCO) major shareholder Iheartmedia, Inc. bought 2,172,946 shares of the stock in a transaction dated Thursday, April 2nd. The stock was purchased at an average cost of $10.20 per share, with a total value of $22,164,049.20. […]
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time. The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. […]
Evidence of a coming retail revolution can be found at the Macy's store at Westfield Garden State Plaza, where white plastic discs, about the size of a computer mouse, have been attached to walls and columns around the store. […]
The capital of the world and the capital of digital signage, New York City's Times Square, lit up recently for a high-tech kickoff to celebrate possibly the least-tech experience possible. […]
The “out-of-home” marketing specialist has appointed Mark Craze to help illustrate the power of the medium to advertisers. […]
I have been impressed by recent developments in out of home media that are allowing the industry to work with cities on mutually beneficial goals. For many years, the former “outdoor” industry has been subject to criticism from those who find it aesthetically displeasing or argue that billboards served no positive economic role. […]
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns. […]
Want to wind up an outdoor advertiser? Tell them that Out of Home isn’t really that important in the grand scheme of things. Carat and Posterscope invited Primesight to bust the myth that OOH is not a lead medium… here Jess Baldwin, Account Manager at Primesight, explains how they responded. […]
Anti-Muslim advertising began appearing on SEPTA buses Wednesday in accordance with a federal court ruling that the transit agency could not selectively deny the ads because of their message. Also Wednesday, a counter-message of acceptance was launched on a billboard overlooking the Schuylkill Expressway near Dickinson Street in South Philadelphia. […]
Three quarters of all digital signage projects in 2014 were small and medium installations with up to 50 displays. Smaller projects have a higher margin and can be carried out successfully by most players in the market. Only 12 % digital signage networks are larger than 100 displays. […]
One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes is mostly known as a digital jukebox company, and has units plugged in at more than 71,000 bars and restaurants across North America and Europe. […]