Daniel Doctoroff, the former chief executive of news and data provider Bloomberg LP, has launched a bid to buy Titan Outdoor, a company that provides outdoor advertising on buses in U.S. cities, according to three people familiar with the matter. […]
The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]
Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]
NEW YORK: Combining audience targeting with proximity targeting can boost retail footfall by up to 35% according to the Mobile Marketing Association. […]
The Digital Signage Federation's Regional Councils will host Meet & Greet events with special presentations and refreshments in Chicago and Atlanta on June 9th and 10th respectively. […]
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Digital OOH (DOOH) revenue will replace physical OOH revenue in countries with mature OOH markets. DOOH advertising revenue totalled USD 9.71bn globally in 2014. This will grow strongly to reach USD 18.04bn in 2019. […]
According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]
xAd says that it can use location data to show consumer intent. Anyone even vaguely familiar with the mobile ad space knows that it has a cookie problem. On the desktop web, your browser will store a tiny file – a cookie – from every site you visit. […]
Out-of-Home (OOH) advertising revenue rose 9.2% in the first quarter of 2015 compared to the previous year as reported by Nielsen. “There has been growth across a number of categories including tourism, retail, finance and telecommunications,” said Rosanne Caron; President, OMAC. […]
Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete. When one of the biggest media agencies in the world pulls out of the pitch for Coca-Cola's business, you know the storm of simultaneous reviews is taking a toll. […]
Buy-Side Leadership Council to Provide Insights on the Development of the Digital Video Advertising Marketplace. NEW YORK, NY — The Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence today announced the center’s first Board of Advisors comprised of 19 high-level executives from blue-chip brands and leading agencies. […]
The #message2london campaign sees DOOH company Outdoor Plus posting tweets of the stars using key displays around the city through August 2015. […]
A year ago beacons were the rage. Today they are a reality and the lessons that have been learned during the first real year of beacon implementations are many. Chuck had an opportunity to moderate a recent panel that featured 4 of the top beacon minds in retail and he summarizes what they have learned in this episode. […]
The 11th edition of the Outdoor Advertising Convention (OAC), which returns to Mumbai after a period of two years, will be held at the Renaissance Mumbai Convention Centre, from 24 to 25 July 2015. […]