JUST TWO WEEKS after Philadelphia City Council passed laws allowing "Urban Experiential Displays" with full-motion 3-D video ads in Center City, the Pennsylvania Department of Transportation canceled the city's four-decade-long authority to regulate outdoor advertising in certain areas. […]
The Digital Signage Federation, an independent not-for-profit trade organization serving the digital signage industry, today announced its 2015 educational Hangout schedule through mid-year. […]
Intel also plays up some commercial possibilities: using the stick for digital signage, perhaps, or in a kiosk application. A conference room would be another possibility. To set the thing up, you plug one end of the stick into an HDMI port; an HDMI extender is supplied in case the port is hard to reach. […]
We need your opinion! invidis.de and the invidis newsletter provide you with daily up-to-date news and background information from the digital signage and digital out of home industry. To better understand the reader and to improve our offer we will – for the first time – conduct a reader survey. […]
The Ocean Group – an OOH media owner covering in London, Birmingham and Manchester – has acquired MediaCo Outdoor, a Manchester based OOH digital and backlight premium large formats provider for an undisclosed sum. The acquisition stemmed from Ocean Group’s partnership with Manchester City Council and mirrors its purhase of Signature Outdoor in Birmingham last year. […]
Dynamic Outdoor, a large format digital billboard company that operates in Toronto, Montreal and Vancouver has joined COMB. Dynamic has a total of 24 digital billboards on highways and arterial roads in the three markets. “We are pleased that Dynamic Outdoor has decided to join COMB,” said Rosanne Caron, President; COMB. […]
The OOH industry launched a digital roadblock on Earth Day (April 22) to help support the nation’s parks and historic sites. […]
The first of 10 electronic freeway billboards has been erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station. As revealed by The West Australian last year, other advertising signs will be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]
So today is Earth Day. Some people might opt for purchasing a new Hybrid vehicle, or switch their wardrobe to organic clothing, buy an organic cotton mattress with Egyptian cotton to match, and decide to have Swiss cheese on a bed of whole grain artisan bread at tonight's dinner. The good news is that, this is not the only way to for you to do your bit. […]
By Heather Andrew, CEO Neuro-Insight UK. Research objective: We wanted to go further than previous research, to understand just how far the impact of DOOH in particular could extend; our hypothesis being that it could reach well beyond the OOH sector. […]
The digital signage times they are a-changin' — and use cases for digital signage are extending far beyond just the images on screens. Now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies. […]
World's largest audience measurement event. Two and a half days to: Target your audience – from devices to dollars. Track your impact – max engagement. […]
Today sees the start of a digital out of home advertising campaign which begins the search for intrepid volunteers to participate in a scientific trek to the Last Pole (http://www.lastpole.co.uk/) – the Northern Pole of Inaccessibility, which has never been reached before. […]
Smart cities across the world are embracing the Internet of Things (IoT) and finding new ways for everyday objects to communicate with their residents as well as other machines. Everyday objects like streetlights, benches, water fountains and trashcans are being adapted to become smarter and make smart city residents’ lives easier. […]
SYDNEY: Mobile advertising has advanced significantly in Australia over the past year, developing into a medium for brand building and overtaking channels such as outdoor according to a new report. […]