The companies out there that do LCD panel enclosures for advertising and retail generally do a great job with the important engineering bits like heating and cooling, and durability in the face of an ever abusive general public. Where they don’t tend to excel is design. They tend to look like squared-off steel slabs. […]
It’s no secret that Airports have always been a hot spot for advertising. As this area becomes more competitive, in terms of technology, it has become essential for advertisers to take advantage of using Digital Signage. Static printed advertising is fast becoming an outdated medium where there is such a strong Digital Signage presence. […]
Ocean Outdoor, the UK’s leading specialist out of home advertising company, have generously donated digital out of home advertising - worth £250,000 - to assist Ice Warrior Jim McNeill in his search for 28 novice polar explorers. This is the first time that people have been recruited ‘off the streets’ to take part in a polar expedition. […]
FANTA’s playful out-of-home campaign transformed a JCDecaux Innovate panel into an Instagram-powered photo booth and instant selfie printer. […]
Brightbox Inc., platform provider of secure mobile device recharging solutions, has rolled out its Mark3 charging stations at British Airways' Galleries Lounge in Terminal 7 at JFK Airport in New York City. British Airways has been offering the Brightbox amenity to fliers in its Executive Lounge since 2013 and is now adding more stations to areas in Terminal 7. […]
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Digital out-of-home is an exciting new medium with great scope for visual and interactive communication: but how effective is it as an advertising channel? […]
DOOH.com received one of it’s highest accolades yet this weekend at The British LGBT awards, dubbed the gay Oscars by the UK press, taking away the award for best marketing Campaign. The campaign was produced for Pride in London in 2014, the ceremony received national press attention throughout the UK. […]
The devastating earthquake that shook Kathmandu and Nepal on Saturday is one of those major events that gets the world noticing and looking to help. So we’re spooling up DOOHgood, the ad hoc volunteer group that produces and distributes video PSAs for use on ad-based and private digital signage networks. […]
Lamar Advertising sells advertising on billboards, buses, shelters, benches and logo plates in the U.S., Canada and Puerto Rico. The company owns and operates approximately 145,000 billboards (including 1,880 digital billboards), 120,000 logo-advertising displays and 38,000 transit-advertising displays. While simple, this profit-generating business has been around for over a century. […]
Admedia have announced the launch of Evolve, their new Digital portfolio. Evolve includes two environments: Kwik Fit TV and Motorway TV. […]
After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active. By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes. […]
Selling billboard space on Perth's Kwinana and Mitchell freeways, which will raise more than $7.5 million, may lead to more road accidents, according to the Western Australian Opposition. Transport Minister Dean Nalder said the Government was not sending mixed messages on road safety by allowing billboards on freeways while threatening heavy criminal penalties for distracted drivers. […]
Mobile phone manufacturer Samsung has teamed up with Starcom, Source out of Home, Delite and Clear Channel to create a media first that enables people to charge their Samsung mobile phones wirelessly at one of five bus shelters scattered around the Dublin area. […]
The developer of a proposed electronic billboard tower that would be about as tall as the Gateway Arch in St. Louis could grant millions in incentives to a Miami community development agency in exchange for approval. […]