By Richard McGowan. Cross-track digital media system operator XTD Limited has unveiled the world’s first open-air digital cross-track media installations leading to the launch of the media network in another major Australian city. […]
This is brilliant – projection mapping, using a custom animation on a guest table at a Belgian restaurant. A tiny chef pops out of a virtual hole in the table, and proceeds to fire up a grill and start cooking. The whole thing is projection mapped and is a great representation of how that tech is not just for the sides of buildings and huge spaces. […]
Exterion Media has become the leading Digital Out-of-Home (OOH) media company in the Netherlands with the introduction of a brand new digital estate. Launch partners Google, Coca-Cola, Amstel, T-Mobile and UPI are the first advertisers to be displayed on the 70” screens at a premium new location - the IJhal at Amsterdam Central Station. […]
Global ad spending will be up an average 4.2% next year and the average ad-to-sales ratio (ad dollars spent as a percent of total revenue) will be an estimated 2.0%, according to the 39th annual "Advertising Ratios and Budgets" report, released June 10 by research company Schonfeld & Associates. […]
Ad growth is improving, out-of-home advertising it tipped for success and clumsy mobile banners need to be left in the past - the latest PwC Australian Entertainment and Media Outlook Report is out. The total Australian advertising market is expected to grow to $16.4 billion by 2019, up from $12.9 billion in 2014 – according to the latest PwC Australian Entertainment and Media Outlook Report. […]
Dave Trott’s reputation as an ad guru grows apace and today he was speaking to the annual congress of FEPE – the association representing the world’s big out of home media companies – about creativity. […]
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Wednesday night, Google unveiled a plan to help improve cities. The company launched a new, independent company called Sidewalk Labs run by former Bloomberg CEO Dan Doctoroff. Sidewalk aims build products and platforms to tackle big-picture issues like cost of living, efficient transportation, and energy use for city-dwellers around the world. […]
By Mungo Knott, Head of Insight, Primesight. The conversation around programmatic advertising is endless. However, programmatic in the out-of-home (OOH) industry hasn’t quite generated the same buzz. While programmatic is ubiquitous in media and marketing, the outdoor sector is proving stubborn on the issue. […]
In the next year DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, MD: Provantage Media Group who believes that Digital Out of Home (DOOH) is going to revolutionise the OOH media landscape in South Africa. […]
Being anonymous in public might be a thing of the past. Facial recognition technology is already being deployed to let brick-and-mortar stores scan the face of every shopper, identify returning customers and offer them individualized pricing — or find “pre-identified shoplifters” and “known litigious individuals. […]
The Digital Signage Business Climate Index (DBCI) in Poland has further increased since the last poll in March. The Index grew from 46,15 base points by 12,90 points to 59,05 base points and reached an all time high. The DBCI reflects the very positive current business sentiment of the digital signage industry in Poland. […]
Ströer Media SE, Germany’s largest out-of-home advertising company, has signed a letter of intent to take on Ayuda’s complete software platform to power all media workflows. Sales, operations, digital scheduling and digital ad serving will all be managed through Ayuda’s comprehensive, integrated platform. […]
JetBlue's 'flight attendant' blurred the lines between digital and real life. JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. […]
Toronto’s Scotia Plaza is the head office building for one of the big five banks in Canada, and located on the underground walkway system that inter-connects most of the city’s downtown financial district. […]