Long-time media researcher Anna Fountas has joined media planning software giant Telmar as president of The Americas. […]
You might think you know how media buying is done but hold on to your seats because this is changing fast, writes Jarred Cinman. Media, I’ve realised, is an area of marketing that few people, even in the industry, really understand. Beyond the industry – in the so-called general public – media strategy, planning and buying are career choices as exotic as being a particle physicist. […]
RichRelevance's recent study, "Creepy or Cool", revealed consumer attitudes towards digital enhancements to the store shopping experience. […]
OTTAWA, ONTARIO--(Marketwired) As part of Ottawa's Public Art Program and its 30 year celebration of providing public art opportunities for artists in Ottawa, the Public Art Program is partnering with Art in Transit on the cARTe blanche pilot project. […]
A boutique market research firm in Sweden, focused on the Internet of Things and Machine to Machine connectivity businesses, has pushed out a report suggesting global shipments of networked digital signage displays grew by 21.7 percent last year. Berg Insight suggests that high growth will continue for the next several years, ticking along at a compound annual growth rate (CAGR) of 18.7 percent. […]
Almost one half (50%) of shopper purchases are unplanned according to a new Shopper Study *, offering opportunities for advertisers to influence brand decisions on the path to purchase. With shoppers spending more than half their day outside the home, OOH advertising garners high attention levels with almost eight out of ten shoppers saying they notice OOH advertising. […]
Paris, France – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is filing a simplified tender offer for 12,500,000 JCDecaux shares, representing 5.57% of the share capital (as of April 30, 2015), at a price per share of €40. If the full number of shares subject to the offer are tendered, the total consideration will be €500 million. […]
One industry that I have found to be excelling in the digital age is out of home, or digital out of home as it is fast becoming. Out of home has evolved from tall stone obelisks in Egyptian times to posters, video screens and interactive digital screens. […]
SYDNEY: Leading Outdoor media provider, APN Outdoor, has teamed up with Maybelline NY, their media agency, Carat Melbourne and OOH specialist Posterscope, for a new head-turning, large format billboard campaign promoting the cosmetic giant’s 100th year in business. The campaign uses APN Outdoor’s premium billboard format The LUX Collection as a key part of its media strategy. […]
One of the big players in the space is Primedia Outdoor. In an interview company CEO Dave Roberts said the company has been performing very well in recent years recording, “growth in excess of 30% per annum for the last three years”. […]
Media planning software provider Telmar has named former Arbitron, Simmons, Traffic Audit Bureau and TNS exec Anna Fountas to the position of President of the Americas. Fountas will lead Telmar’s sales and client service organization in the U.S., Canada and South America to further expand usage of its core media planning system as well as applications for emerging media and data integration. […]
Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online and the trends both in North America and globally. The report comes from the Silicon Valley investment shop Kleiner Perkins Caufield & Byers. […]
The goal is to get 2,000 kiosks across 14,000 Mcdonalds locations nationwide. So you will probably be able to find a location near you with the multi-touch kiosk. The plan is to increase customization and decrease order error. […]
By Jesse Breidinger of The Coca-Cola Company. Whether in restaurants and other types of food service locations, marketers face the challenge of creating a personalized experience across the wide variety of consumers that enter their venue. […]
Beer brand Republica Parrillera Pilsen has literally erected an eye-catching billboard ad -which resembles a penis. The billboard, which looks like an erection depending on the direction commuters see it from, has been grabbing the attention of Costa Rican drivers. […]