Editors’ Picks

Out Of Home Media Exerts Its Influence In Consumers’ Pockets First (geomarketing)

As media buyers and brands look to move more towards cross-platform advertising and away from looking at media in single siloes, out-of-home media’s connection to mobile marketing should be considered more often when it comes to an ad campaign’s initial planning phase, according to a recent study by the Outdoor Advertising Association of America. […]

geomarketing.com
Thu, Jun 4, 2015 at 1:36 AM

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Stephanie Gutnik Interviews Clear Channel Outdoor’s CMO Sarah Speake

“The endless possibilities of OOH are a well-kept secret,” said Sarah candidly. “I was gobsmacked by how out-of-home media owners worry about what their competitors are up to more than engaging consumers and competing against other media! This has historically slowed our collective ability to educate advertisers about the multi-channel campaigns we already execute. […]

Thu, Jun 4, 2015 at 1:31 AM

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MediaWeek: Digital outdoor set to overtake traditional posters in 2019, according to PwC

Digital outdoor set to overtake traditional posters in 2019. Outdoor advertisingThe UK is the digital capital of Europe and London is the core of the UK’s OOH market, thanks to large players like JCDecaux, Clear Channel, Exterion and Primesight and the innovators Ocean, Outdoor+ and Amscreen. […]

mediaweek.co.uk
Thu, Jun 4, 2015 at 1:27 AM

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Exterion Media And Telefónica UK Create New Partnership For The OOH Sector (omc)

Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, is today announcing an exclusive partnership with Telefónica UK, one of the world’s biggest telecommunications companies to support the London Underground (LU) Media Estate. […]

Wed, Jun 3, 2015 at 5:59 PM

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FT: Chinese billboard company Focus Media set for China backdoor listing

Focus Media Holding, a Chinese billboard company that abandoned its New York listing after an attack by a prominent short seller, is set to go public again via a reverse takeover. Jiangsu Honda, a silicon rubber manufacturer listed on the Shenzhen Stock Exchange, said late on Tuesday that it would pay Rmb45.7bn (USD7.4bn) for Focus Media. […]

ft.com
Wed, Jun 3, 2015 at 5:47 PM

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“God Loves Gays” digital billboard greets Utah drivers (gaysaltlake)

A crowdfunding effort to get “God Loves Gays” billboards in Utah and Salt Lake Counties has now come to fruition, as I-15 drivers in Orem are being greeted with electronic billboards that profess God’s love for gays. “BEHOLD! God has delivered on the final goal of last year’s wildly popular God Loves Gays fundraising campaign,” “God” said on his blog, TheGoodLordAbove.com. […]

gaysaltlake.com
Wed, Jun 3, 2015 at 5:38 PM

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The power of outdoor advertising and the limitations of social media (mastheadonline)

The on the road, out of home messages can hit like a sledgehammer when a bold idea is served up in a skyline dominating powerful visual with just the right words. The visual impact and stopping power with brevity will resonate long after you’ve driven past if done correctly. Some have likened outdoor advertising to cheap television. […]

mastheadonline.com
Wed, Jun 3, 2015 at 5:29 PM

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Digital Signage Federation will host a networking event in Atlanta on June 10, 2015

The event will run 6:30-8:30pm at the The Georgia Aquarium and feature guest speaker Jerry Harris, Sr., Director of Exhibit Graphics & AV Services. Jerry Harris will give a live “walk & talk” throughout the facility, with a behind-the-scenes look at how the Georgia Aquarium uses its digital signage and communications technologies to enhance the visitor experience. […]

Wed, Jun 3, 2015 at 5:22 PM

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invidis: Digital Signage business sentiment shows slight decline in DE/AT/CH in Q2 2015

Since the last survey in March 2015 the Digital Signage Business Climate Index has declined slightly with a change of minus 8,20 base points from 59,50 base points to 53,35 base points. The current business situation has decreased slightly by 2 %. While the optimism towards the near future saw a more pronounced dip by 6 %. […]

invidis.de
Wed, Jun 3, 2015 at 4:14 PM

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Digital signage and manufacturing are fastest-growing IoT sectors (computerweekly)

IDC’s analysts said they considered connected digital signage, connected vehicles and manufacturing operations the three fastest-growing applications for the IoT at the present time. Digital signage use in retail outlets will grow from USD 6bn in 2013 to USD 27.5bn in 2018, a five-year CAGR of 35.7%, as retailers move to digitise their customer buying experience. […]

computerweekly.com
Wed, Jun 3, 2015 at 4:00 PM

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MediaPost: Australian Ad Guy Says Ad Awards Are As Corrupt As FIFA

Speaking at the Mumbrella360 conference in Sydney, founder of Sydney-based ad agency Ted Horton said the industry's desire for creative awards has become corrupt. Likening things to FIFA's less-than-stellar reputation, Horton said: “I haven’t entered an awards show since 1991. I stopped because I lived in that world, which I call planet advertising. […]

mediapost.com
Wed, Jun 3, 2015 at 11:20 AM

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Amscreen’s Digital Signage Solutions employed in Carrefour stores in Jordan (amscreen)

Amscreen, Europe’s leading digital signage solutions company, announces further overseas deployment through the Jordan based firm, Screen Media Solutions. The Carrefour Group, who operates more than 10,800 stores across 33 countries, is the latest retailer to benefit from this partnership and innovative screen based customer communication platform. […]

Wed, Jun 3, 2015 at 10:35 AM

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Google to launch Chromebox digital signage solutions via AOpen in 3Q15 (digitimes)

Google will launch two Chromebox digital signage solutions for commercial application through cooperation with Taiwan-based AOpen in the middle of the third quarter of 2015, according to Taiwan-based supply chain makers. Google announced at the end of the first quarter of 2015 the cooperation with AOpen to launch the solutions. […]

digitimes.com
Wed, Jun 3, 2015 at 12:56 AM

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New report says digital signage business model is shifting towards proximity-based marketing (DSConnection)

According to a new analysis from Frost & Sullivan, Analysis of the Global Digital Signage Systems Market, the digital signage market earned revenues of $1.53 billion in 2014 and is expected to reach $3.23 billion by 2020. ... solely ad-supported networks are unable to sell advertisement spots and maintain the consistent flow of ad dollars. […]

digitalsignageconnection.com
Wed, Jun 3, 2015 at 12:08 AM

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Ask the Board: Innovative DOOH Content Tactics (DSConnection)

What are some of the innovative content tactics being used successfully to drive and improve sales? […]

digitalsignageconnection.com
Wed, Jun 3, 2015 at 12:07 AM

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