Editors’ Picks

Programmatic DOOH campaign case study: How H&M Portugal’s campaign boosted brand image, ad recall and purchase consideration (Broadsign)

Kayla Caticchio. Major international clothing retailer H&M wanted to take advantage of the warmer season with a summer fashion campaign that promoted its new clothing line. To drive brand awareness and increase sales across key Portuguese markets, the brand turned to programmatic digital out-of-home (pDOOH) to support its omnichannel campaign for fashion-conscious consumers. […]

broadsign.com · Promoted content
Thu, Oct 12, 2023 at 12:10 AM

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Homing In On Digital Out-Of-Home; Alt Currencies Aren’t All They’re Cracked Up To Be (AdExchanger)

Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them – at least when compared with the unutterable annoyance of ad clutter around the web – is actually part of the OOH pitch. […]

adexchanger.com
Wed, Oct 11, 2023 at 11:05 PM

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Clear Channel Outdoor Reluctant to Sell US Assets (Billboard Insider)

Billboard Insider’s take: There’s no way to evaluate claims that a sale of US assets will not deleverage short of seeing more info. We hope Clear Channel’s board is reviewing this and not taking management’s word for it. We have no patience with the argument that selling will “negatively impact the platform”. […]

billboardinsider.com
Wed, Oct 11, 2023 at 11:02 PM

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Recap of a DPAA Global Summit 2023 session: McDonald’s marketing resurgence (Marketing Dive)

Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, spoke at an event hosted by the Digital Place-Based Advertising Association (DPAA) on Tuesday. The DPAA is a trade group for the out-of-home advertising industry and the discussion was moderated by Barry Frey, its president and CEO. […]

marketingdive.com
Wed, Oct 11, 2023 at 10:38 PM

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Winners of Ocean Outdoor’s Annual Digital Creative Competition (LBBonline)

Saatchi & Saatchi and Mr President have secured the top prizes in Ocean Outdoor’s annual digital creative competition which rewards bold, original ideas that push the boundaries of digital out of home (DOOH) advertising. […]

lbbonline.com
Wed, Oct 11, 2023 at 10:31 PM

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Omnichannel media owner in Latin America Grupo Expansión integrates with Hivestack to add programmatic DOOH capabilities

Grupo Expansión’s network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP, and now available to purchase programmatically for local and global agencies and omnichannel DSPs alike. […]

hivestack.com · Promoted content
Wed, Oct 11, 2023 at 10:28 PM

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LED CHINA 2024 will take place February 26-28 in Shenzhen

2,000+ brands, 43,000+ domestic visitors, 3,000+ foreign visitors from 100+ countries. LED CHINA Shenzhen is a global trade event, specializing in LED Displays, Light and Sound, AV integration, Commercial Displays, Laser Projection, Metaverse/VR/AR/MR/XR/3D, Digital Signage, and LED Lighting and Signage. […]

ledchina.com
Wed, Oct 11, 2023 at 12:11 AM

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Panel discusses key findings from VIOOH’s “State of the Nation” (of programmatic DOOH) 2023 report (Video, 1:05:17)

VIOOH partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, Australia, Spain, Germany, and France to learn about the current state of the nation of programmatic DOOH advertising. […]

youtube.com
Wed, Oct 11, 2023 at 12:11 AM

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US grocer Hy-Vee deploys Samsung digital signage CMS VXT across 10,000 screens (AVInteractive)

Samsung Electronics America has signed a deal with US grocery chain Hy-Vee’s retail media network RedMedia to provide dynamic in-store content across a network of 10,000 commercial displays. The supermarket chain will be one of the first businesses to deploy the cloud-based Samsung VXT content management system (CMS) for digital signage. […]

avinteractive.com
Wed, Oct 11, 2023 at 12:10 AM

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Billups says its acquisition of Canada’s OOH Labs from Agency X makes it North America’s largest independent OOH specialist agency

NEW YORK--Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. […]

Billups
Tue, Oct 10, 2023 at 11:22 PM

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Rapper Jay Z’s New NYC Store Using Digital Split-Flap Display On Feature Wall (16:9)

I really like split-flap and flip-disc mechanical displays – updated versions of the chattering signs at rail stations and airports that show key passenger ... […]

sixteen-nine.net
Tue, Oct 10, 2023 at 11:20 PM

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Half of Billboard Insider Readers Pass Credit Card Charges on to Advertisers (Billboard Insider)

52% of Billboard Insider readers say that they do. 41% of Billboard Insider readers don’t. 7% of Billboard Insider readers don’t take credit cards in payment of out of home ad contracts. […]

billboardinsider.com
Tue, Oct 10, 2023 at 8:03 PM

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How Hy-Vee’s retail media network RedMedia uses the new Samsung VXT Content Management System (CMS) for digital signage (Samsung News)

Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System (CMS) for digital signage. The cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure their Samsung display network in real time. […]

news.samsung.com · Promoted content
Tue, Oct 10, 2023 at 8:00 PM

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Quebecor Out-of-Home won top honours at the 2023 Toronto Ad Club OOH Day in September 2023 (Quebecor)

Quebecor's Out-of-Home division took top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories. Driven by a playful and innovative concept, the transit shelter turned into a wind machine campaign for Scotiabank and Scene+ took top honors in the " Street Level/Transit/Transportation " category, as well as winning "Best in show". […]

assets.ctfassets.net
Tue, Oct 10, 2023 at 12:14 AM

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JCDecaux’s VIOOH and Yahoo release whitepaper on the value of programmatic DOOH within multichannel campaigns

In this whitepaper, VIOOH and DSP, Yahoo analyze the growth of the programmatic digital out-of-home (prDOOH) in recent years. There is no doubt that advertisers have become increasingly accustomed to agility in campaign strategy and execution, but this was historically the reserve of digital campaigns. […]

info.viooh.com · Promoted content
Tue, Oct 10, 2023 at 12:11 AM

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