Weak billboard revenues in Q3 2023 were due to declines in national and programmatic sales (Billboard Insider)
US billboard revenues flat, place based & transit are recovering. A look behind the OAAA numbers finds that three out-of-home sectors grew and one declined. Roadside billboards which account for almost three quarters of the US market, grew 0.9% in the third quarter. […]
Tue, Nov 21, 2023 at 10:10 PM