“With decreasing hardware and display costs and increasing service provider options, the expansion seen over the past few years will be dwarfed by the next. […]
If you’ve been around the heavily trafficked parts of New York, Chicago or Los Angeles in the past month, you’ve probably seen the new ESPN campaign: a series of 234 smart digital billboards boldly displaying the most noteworthy sports news in recent memory, from the America’s Cup win to the retirement of legendary Yankees pitcher Mariano Rivera. […]
The first Eyes On ratings, measuring how many people see outdoor billboards, debuted four years ago. Since then the name of those ratings has been changed to TAB Out of Home ratings, and they’ve become accepted currency in out of home media buys, providing the first comprehensive picture of how many people see billboards, bulletins, posters and other types of outdoor media. […]
Commuters in Tucson, AZ, will see eye-catching ads on buses for the next five years thanks to a new transit advertising contract. Lamar Advertising Company (Nasdaq:LAMR), one of the nation's largest out-of-home media providers, today announced its new transit advertising agreement with Sun Tran. […]
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Merged Company to Continue Under Xaxis Name; Firm to Manage Over US $750MM for 2,700 Clients Around the Globe Xaxis, the world's largest audience buying company, and 24/7 Media, a leader in digital marketing technology, announced a merger today, forming what will be the world's largest programmatic media and technology platform. […]
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So you’re a marketer with good content—text, graphic, images, video—and you you’ve decided to use paid social promotion on Facebook, Twitter or LinkedIn as part of your campaign’s distribution strategy. The problem is, advertising options on the various social networks are confusing at best. […]
There has always been plenty of friction between traditional brick-and-mortar retailers and their online counterparts, especially as consumers reach more frequently into their pockets to shop through mobile devices. […]
The ‘Dare to be Brazilian’ spot is being supported by OOH and digital, while consumers can participate in the campaign through social media or customising a campaign-themed T-shirt at Nike.com. […]
The devil is in the details, and the details are in the measurement. Measurement is still an area of online video and multiplatform campaigns that raises many questions, such as what are the best ways to measure across platforms, and should traditional models be used in which GRPs are measured both for TV and online -- or is there a better mousetrap? […]
Having the ability to reach the same consumer across various platforms has become an increasingly sought-after tactic among marketers. The split in time spent between the desktop and mobile is now at about 50-50 in the U.S., according to the latest data from comScore. […]
Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work. […]
This year’s Black Friday retail store check was similar to last year with some slight twists. Consumers seemed to once again focus on tablet PCs with most of the attention on Apple’s iPads, in particular the iPad mini, which had a $100 off promotion. […]
When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be unique. […]
