Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time. The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. […]
In preparation of the upcoming Apple Music launch on June 30, Apple installed a gigantic billboard in Times Square this week advertising its unique live-streaming Beats 1 radio service. […]
Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential. Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. […]
Cross-track digital media system operator XTD Limited has unveiled what it says are "the world's first" open-air, cross-track digital media installations leading to the launch of the media network in another major Australian city, according to a company announcement. […]
It has been three-plus years since the first Android-driven digital signage players and supporting software platforms came on the marketplace. Pretty quickly, there were more than 70 options out there. Some companies like BroadSign have seen some big success in going down the Android road, whereas not much has happened for some other companies that put in the time and resources. […]
Custom content, including two motion identities, two 60-second videos, more than 50 branded pictures, has contributed to an increase in food and drink sales as well as banquet bookings for an Italian restaurant in Santa Clara, California. […]
Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]
Technology, content and business needs change, so you adapt and change to meet those needs. […]
Interactive touchscreen campaign debuts at bus shelters across Boston. […]
Lenovo will start selling a $129 Windows PC on a stick next month – a rival to Intel’s ComputeStick that could be used as a low-end digital signage player and compete with Android, Chromebox and raspberry Pi-driven players in the tiny, cheap class. […]
A pair of companies long active in digital signage and digital out of home have reached an out of court patent dispute settlement that could have broader implications for the use of social media feeds on networked digital screens. Boston-based software and solutions firm Aerva has reached a settlement in a patent infringement action filed by Orlando-based media firm Monster Media on Feb. […]
GUEST POST – Emily Carroll, Prendi Driving behind big semi-trailers can be intimidating or, for the impatient drivers like myself, frustratingly slow. So when driving down an open two-lane road, what appears to be an empty lane quickly turns into a tempting chance to overtake. It is in these situations that we unfortunately see a high number of road accidents and deaths. […]
It's buying two of the companies that are blanketing New York City with superfast Internet. Sidewalk Labs, the Google-backed urban innovation startup unveiled this month, has picked its first project—bringing free, fast Wi-Fi to cities around the world. […]
Earlier this month, when Larry Page announced that Google was launching a new startup called Sidewalk Labs to develop and incubate technology for cities, many wondered what the company wanted with an industry that is so much less sexy than any of its other so-called “moonshot” projects, like developing the self-driving car or, you know, curing death. Now, that fuzzy logic is coming into focus. […]
Grey New York and The Community win gold. CANNES, France—Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years here tonight, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken by actual iPhone users. Apple found photos it liked from 162 users from around the world and created outdoor boards of their work. […]