Editors’ Picks

The minimum acceptable return on new capital expenditures (hurdle rate) for OOH businesses is 15-25% depending on risk (Billboard Insider)

Billboard Insider’s take: If you can’t meet a 12% hurdle rate on your out of home investments you ought to sell your out of home company and buy a US small stock index fund. A hurdle rate of 15-20% makes sense for low risk projects like lighting retrofits or other expense saving items because you’ll see the improved cashflow regardless of what the economy does. […]

billboardinsider.com
Wed, Oct 18, 2023 at 7:52 PM

Permalink

Clear Channel Outdoor sells its France business

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today has signed a share purchase agreement to sell its business in France to Equinox Industries ("Equinox"), a Paris-based industrial holding company. […]

Clear Channel Outdoor Holdings, Inc.
Wed, Oct 18, 2023 at 7:47 PM

Permalink

This Week’s GITEX In Dubai Expected To Attract 170,000 Attendees; Satellite Event Planned in Berlin For May 2025 (16:9)

In this part of the world we all tend to regard CES in Las Vegas each January as the mother of all tech trade ... […]

sixteen-nine.net
Wed, Oct 18, 2023 at 7:44 PM

Permalink

Quebec says ‘no’ to the idea of advertising billboards as a lucrative alternative to sound walls on a highway (CTV News)

The Quebec government is rejecting a suggestion by a City of Longueuil resident to use advertising billboards to curb noise from Highway 116 to nearby homes. This comes after Longueuil resident Fatima Souyeb suggested that using billboards to curb sound along Highway 116 could also prove lucrative for the local government. […]

montreal.ctvnews.ca
Wed, Oct 18, 2023 at 7:42 PM

Permalink

Hobart Airport becomes the 24th airport in Australia to have an advertising contract with Bishopp (Moodie Davitt Report)

Hobart Airport has named Bishopp as its out-of-home advertising partner under a multi-year agreement. The deal includes Hobart Airport’s in-terminal and external advertising signs. Bishopp is Australia’s leading privately owned out of home advertising company, with over 2,500 assets across Australia and New Zealand. […]

moodiedavittreport.com
Wed, Oct 18, 2023 at 7:38 PM

Permalink

American Outdoor Advertising sues the Edison Zoning Board for denying a proposal to build a 100-foot digital billboard on the New Jersey Turnpike (My Central Jersey)

Suzanne Russell, reporter. […]

mycentraljersey.com
Wed, Oct 18, 2023 at 7:29 PM

Permalink

How UK’s DOOH ad operator i-Media harmonized its technology stack and increased operational efficiency by 40% using the Broadsign platform

Juliana Lai. Over the past year, i-Media went from having 50 full-motion D48 screens to 120, and soon to reach 130, a large-format screen at every location. They have also installed over 500 digital 6-sheets, large-format DOOH posters, meaning a total collective digital inventory of 650 screens. […]

broadsign.com · Promoted content
Wed, Oct 18, 2023 at 10:14 AM

Permalink

LA Startup Blends LED Lighting Backdrops With Building Materials To Create Animated “Luminous” Video Walls (16:9)

An LA company has launched a new product that blends LED backwalls with other materials like fabrics and even stone to create luminous, animated ... […]

sixteen-nine.net
Wed, Oct 18, 2023 at 6:31 AM

Permalink

DSE to Host Digital Signage Certification and ‘Digital Content and Media Expert’ Courses

Digital signage represents the fastest growing segment of the commercial AV, IT, traditional signage, content creation, and marketing industries. […]

digitalsignageexperience.com
Wed, Oct 18, 2023 at 12:10 AM

Permalink

JCDecaux UK wins tender for a three-year advertising contract with First Rail

The award of the   First Rail advertising contract  brings together the Out-of-Home contracts to manage and develop the advertising estate across three major train operating companies: Avanti, GWR and SWR starting from January 2024. Avanti West Coast (Avanti) links London to the Midlands, the North West and up to Scotland. […]

jcdecaux.co.uk
Tue, Oct 17, 2023 at 11:16 PM

Permalink

DOOH ad tech platform Moving Walls launches its campaign planning, buying, implementation, and measurement platform ECOSS OOH in Latin America

OOH trade body Central de Outdoor Brazil launches ECOSS OOH developed by Moving Walls - a new data and automation platform for out-of-home media. […]

Moving Walls
Tue, Oct 17, 2023 at 10:57 PM

Permalink

How to protect your billboard permits from being revoked (Billboard Insider)

Michael Galasso of Robbins Kelly Patterson and Tucker. What I’ve seen probably since about 2015 is a trend towards revoking or canceling or giving violation notices for permits that were already issued…you go in, you submit the application, you get the permit, you build and then someone complains. […]

billboardinsider.com
Tue, Oct 17, 2023 at 7:31 PM

Permalink

COMMB and DailyDOOH hold first conference on AI in advertising November 03, 2023 in Toronto (AdAI)

Speakers include; Adam Green | Chief Strategy Officer | Broadsign; Stephanie Gutnik | Global Strategy Officer | Billups; Chris Duffey | Strategic Development, Creative Cloud Design | Adobe; Gary Kimmel | CTO | Salesforce; Mathew Furukawa | Sr. […]

2023adai.dailydooh.net
Tue, Oct 17, 2023 at 7:16 PM

Permalink

DOOH network Grocery TV grows 26% in the past year, to 4,000 stores and 20,000 displays

Grocery TV network has reached 4,000 grocery stores with 20,000 displays at the entrance, front end, and pharmacy. During the last year, they've partnered with a number of grocery retailers including Schnucks, Smart & Final, and Coborn's, while expanding their network to new in-store locations. […]

Grocery TV · Promoted content
Tue, Oct 17, 2023 at 6:02 PM

Permalink

Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC (16:9)

Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail ... […]

sixteen-nine.net
Tue, Oct 17, 2023 at 8:36 AM

Permalink