Editors’ Picks

16:9: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways

Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its key products. […]

sixteen-nine.net
Tue, Jul 7, 2015 at 9:22 AM

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Nanonation Brings Digital Signage to Nebraska Crossing Outlets (DSConnection)

The outdoor mall become one of the first to integrate the digital and brick & mortar elements into a single cohesive customer experience with LED billboards, wayfinding kiosks, video walls and more. […]

digitalsignageconnection.com
Tue, Jul 7, 2015 at 8:52 AM

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USA Today: Chinese OOH ad operator (AirMedia) stock the worst among the crash-taculars

Even the market’s implosion is nothing compared to what’s happening to some individual China-based stocks with shares trading on major U.S. exchanges. The worst Chinese stock since the June top is Airmedia Group, which sells ad space on TV screens on planes as well as outdoor billboards and other displays. […]

americasmarkets.usatoday.com
Tue, Jul 7, 2015 at 8:43 AM

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Michigan dental practice tries it all, finds digital signage to be the big marketing winner (dentistryiq)

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dentistryiq.com
Tue, Jul 7, 2015 at 8:28 AM

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Nancy Fletcher: How OOH Advertising Is Helping to Improve Main Street (source – Linkedin)

The recent dust-up over signs in Times Square – questions surfacing if government was pushing to remove these icons – focused me on the connection between our business and city life. First, to be clear, signs in Times Square aren’t going anywhere. A press frenzy, fueled by wild exaggerations in the blogosphere, has fizzled. […]

linkedin.com
Tue, Jul 7, 2015 at 12:44 AM

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What’s ailing the U. S. media economy (and how DOOH is bucking the trend of declines for traditional media) (medialifemag)

To get the scoop on where the media economy really is, Media Life spoke with Jon Swallen, chief research officer at Kantar Media, for his take on why ad spending is down, whether it will rebound later this year, and why some traditional media are faring better than others. Many of the largest advertisers cut back on advertising in first quarter. […]

Tue, Jul 7, 2015 at 12:38 AM

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Out-of-Home Perfect Fit For Vertical Video: GroupM’s Norman (video by beettv, 07:44)

CANNES — You might expect that vertically-oriented video would present a challenge to advertisers, who, traditionally, have redeployed ad creative first designed for TV’s landscape screen. But GroupM chief digital officer Rob Norman has a positive spin on the problem – don’t think TV, think bus stop ads. “I was having a meeting with JC Decaux. […]

beet.tv
Tue, Jul 7, 2015 at 12:37 AM

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Titan’s CEO Don Allman Joins DPAA Board of Directors (avnetwork)

Don Allman, president & CEO of Titan, has been voted onto the Digital Place Based Advertising Association's board of directors. Titan is a transportation sales company focused on providing programs for municipalities and transit agencies. Titan is merging with Control Group to form Intersection. […]

Tue, Jul 7, 2015 at 12:34 AM

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Ocean Launches Search for the World’s Most Creative Digital Out of Home Concepts (oceanoutdoor)

Ocean has today launched its annual competition to foster the best creative work in DOOH advertising, including full motion, subtle motion and interactivity – Ocean Digital Creative Competition. […]

oceanoutdoor.com
Tue, Jul 7, 2015 at 12:33 AM

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JCDecaux receives « Janus de l’Industrie 2015 » award (jcdecaux)

JCDecaux SA (Euronext Paris : DEC), the number one outdoor advertising company worldwide, has been awarded with the “Grand Prix Design de la Réussite” award by Matthias Fekl, Minister of State for Foreign Trade, the Promotion of Tourism and French Nationals Abroad, during the “Janus de l’Industrie” ceremony organised by the French Institute of Design. […]

Tue, Jul 7, 2015 at 12:30 AM

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Canadian Out-of-Home Measurement Bureau (COMB) Welcomes Two New Members

The new members are: Canadian Digital Network Ltd. and “Canadian Digital Network. Signpatico Digital AdvertisingThe Canadian Out-of-Home Measurement Bureau sets the industry standard for measurement of OOH advertising audiences across Canada. […]

Tue, Jul 7, 2015 at 12:06 AM

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16:9: CRI Carries On Ronin’s Red-Splashed Ways; Cash Doesn’t Match Burn Rate Needs For Q2

There are things you want to inherit when you acquire another company, but a penchant for red ink is probably not among them. New York-based Creative Realities in the year since it merged with Wireless Ronin is now reliably spitting out the same butt-ugly quarterly statements that followers grew accustomed to seeing when Ronin was still a thing. […]

sixteen-nine.net
Mon, Jul 6, 2015 at 5:12 PM

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Ask the Board: How Money Should Be Budgeted for Digital Signage Content

What guidelines or "rules of thumb" can indicate how money should be budgeted for content? […]

digitalsignageconnection.com
Mon, Jul 6, 2015 at 8:37 AM

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The future of OOH will be defined by innovation (campaignlive)

By Glen Wilson, MD of Posterscope. The out-of-home (OOH) advertising industry is at an exciting point in its evolution. Decisions being made at the moment could have a huge impact on both the long-term and immediate future of the industry. […]

campaignlive.co.uk
Mon, Jul 6, 2015 at 1:57 AM

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Posterscope’s monthly DOOH market update: The Real World June 2015

T […]

slideshare.net
Mon, Jul 6, 2015 at 1:54 AM

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