AIR MILES Collectors all over the country simply approached a Smile Booth at participating locations, scanned their card and smiled to win a prize. […]
Place-based media company Rouge Media is expanding into digital with the launch of 1,000 ad-enabled screens that also offer free mobile charging capabilities. The 22-inch screens are capable of displaying five 15-second ads in a loop. The new network utilizes Rouge Media’s existing locations in beauty salons, resto-bars and college and university campuses. […]
Big screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Nick DeCarlo, director of restaurant solutions for The Wendy's Company, said during a panel at this year's Interactive Customer Experience Summit in Chicago. […]
I’ve known about the LA start-up Enplug for a few years, and followed with curiosity the journey of millennial friends who got a company going in a rented house and gradually started to build it up and get some attention. […]
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Yahoo is not letting bad memories deter it from an outdoor marketing blitz. The Internet company has begun plastering ads for its service throughout San Francisco and in several other US markets. The new ads appear to have begun popping up on bus stops, giant overhead billboards and even elevator screens in the last few days. […]
AllOver Media, Inc. (AOM) is the largest alternative out-of-home advertising platform in the United States. The acquisition of Prime Point Media expands AOM's presences in high visibility kiosk advertising at more than 23,000 urban kiosks nationwide, including 340 military base locations. […]
The use of wireless sensor networks to leverage the now ubiquitous mobile device through localized communication is not new in digital signage, heck it’s been around for months! […]
The largest in-venue interactive music and entertainment network in North America has become the latest addition to the trade organization's membership ranks. […]
Cineplex Digital Solutions installed several large video walls to enhance the customer experience and acquire new customers, targeting young professionals and students that would pass through the branch using the subway line. […]
Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]
LED signmaker Watchfire Signs has acquired digital signage software firm Aerva, in a deal that closed early this month. Based in Danville, Illionois – west of Indianapolis and south of Chicago – Watchfire builds large-format outdoor LED boards, servicing everything from media companies to schools and communities. […]
Millennial moms are poised to be beaconed. Whether or not they realize it, a significant number of mothers 18 to 34 have beacon-ready apps on their phones, according to a new tally. The key is that the apps the moms have are actively being used for shopping, according to the study by beacon shopping platform InMarket. […]
A central problem within advertising is how to measure out-of-home advertising's effect on consumer habits, an issue Clear Channel CMO Sarah Speake is now ready to tackle. You pass them everyday: some will pique your interest, others you’ll simply ignore; out-of-home advertising can be fickle like that. […]
The retail industry has evolved drastically in accordance with dramatic change in consumer buying habits. Consumers today are knowledgeable, more inquisitive and choosy with numerous shopping mediums, like in-store, online, mobiles, social media and so on, at their disposal to influence their purchasing decision. […]
