Editors’ Picks

The Weather Network links up with DOOH network operator Eye Airports for real-time forecasts (prolificnorth)

The Weather Network is to offer real-time international weather forecasts across UK airports, following a trial in Manchester. The 70-inch high hi-definition screens debuted at Manchester Airport, featuring local and international weather. The information is updated using cloud-based digital signage software on the BroadSign system. […]

prolificnorth.co.uk
Tue, Apr 7, 2015 at 11:20 AM

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First Steps to Building a Digital Signage Network (DSConnection)

Start with your overall objectives, which will lead you to your message, and then to content to deliver that message. […]

digitalsignageconnection.com
Tue, Apr 7, 2015 at 9:23 AM

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16:9: Talk Interactive Digital Signage At Tomorrow’s DSF Online Hangout

The Digital Signage Federation is staging what it dubs a DSF Education Hangout online tomorrow, focused on “What to Look for in Interactive Technologies.“ The 45-minute session at 2 Eastern will be run by Rise Vision’s Ryan Cahoy and feature Vincent John Vincent, from Gesturetek, and Jim Nista from Insteo. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 9:18 AM

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16:9: Real-Time Generative Content At Paris’ Grand Palais

One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]

sixteen-nine.net
Tue, Apr 7, 2015 at 9:02 AM

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AdExchanger: Mobile Is Eating Everything, Including Ad Tech

At the center of the shift to mobile is the app economy, granting consumers greater control over their lives with on-demand access to just about anything, better retail experiences and innovative media opportunities. The app economy that begun in mobile will soon extend into wearables, automobiles and connected TVs. […]

adexchanger.com
Tue, Apr 7, 2015 at 12:36 AM

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invidis: Digital transformation of McDonald’s in Germany goes beyond menu boards

Digital Menu Boards have been one of the top three use cases for digital signage in the past years. Mc Donald’s is no exception to this rule. Interesting enough adaption of DMB’s vary enormously between national entities. […]

invidis.de
Mon, Apr 6, 2015 at 11:48 PM

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The industry’s view on Posterscope’s AdWeek 2015 session ‘Let’s get Ready to Rumble’

Let’s get Ready to Rumble’ was a one-off battle-of-the-brands event hosted by Posterscope to find the creative agency best able to exploit mobile & digital OOH media, fully realising the power and potential to target consumers out of the home. […]

pioneeringooh.com
Mon, Apr 6, 2015 at 5:43 PM

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Posterscope’s recap of two inspiring sessions at AdWeek Europe 2015

AdWeek 2015 did not disappoint, jam-packed full of opportunities to see fantastic discussions, debates and talks, it was often a head-ache deciding what not to see. Having had the opportunity to attend six sessions; two really stood out for me. Both resonated because they were immensely frank about two (highly different), often whispered, subjects in the advertising industry. […]

pioneeringooh.com
Mon, Apr 6, 2015 at 5:40 PM

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Las Vegas arena developers enlist Toshiba, Coca-Cola in sponsorship, digital signage deals (reviewjournal)

Developers of the $375 million arena behind New York-New York on the Strip have signed two major global brands — Toshiba and Coca-Cola — as founding sponsorship partners for the venue that is scheduled to open in April 2016. […]

reviewjournal.com
Mon, Apr 6, 2015 at 5:24 PM

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MEC’s Pasqua on BeetTV: iBeacons Can Enable Precise Mobile Marketing

AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a marketing context, following initial hype, you soon will. That’s according to one agency mobile marketing leader. “Apple just rolled out the Beacon API last year,” MEC Global’s north America lead for mobile and emerging technologies, Rachel Pasqua, tells Beet.TV in this video interview. […]

beet.tv
Mon, Apr 6, 2015 at 1:54 PM

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AdExchanger: What Do Marketers Want From Ad Technology?

A small, but significant, number of major global marketers are aggressively leaning into data-driven omnichannel marketing, pioneering a trend that is not going anywhere anytime soon. […]

adexchanger.com
Mon, Apr 6, 2015 at 1:45 PM

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India: OOH audience measurement to be reality, but not so soon (exchange4media)

The Indian Outdoor Advertising Association (IOAA) has initiated a third party study of the Indian outdoor landscape with a view of starting an industry-wide audience measurement system. The lack of a common currency has long been a concern for advertisers and OOH agencies and has often been cited as one of the reasons for OOH advertising’s lack of growth in the country. […]

Mon, Apr 6, 2015 at 11:56 AM

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India: How can OOH be more useful to brands? (impactonnet)

A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]

Mon, Apr 6, 2015 at 11:31 AM

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Irish Independent: JC Decaux – the poster boy of global advertising

JC Decaux is now the largest outdoor advertising company in the world . Decaux is a relatively young company and you only need go back 60 years to the time when it was a gleam in the eye of one Jean-Claude Decaux. Then the French state was taking a heavy hand with roadside bill boarders, calling them a 'blight'. […]

independent.ie
Sun, Apr 5, 2015 at 11:25 PM

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Expert offers insight into how Apple’s Watch may change advertising (bizreport)

First, it could spur new types of contextually targeted deals or recommendations. "The watch as a new form factor opens the door to offering shoppers additional information with instant access and no phone out (if done right), even if it's just a micro bit of information, such as the aisle number of the next item on their list. […]

bizreport.com
Sun, Apr 5, 2015 at 9:01 PM

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