The interactive digital billboard featured below recently amazed passersby in Stockholm as it warned pedestrians about obstacles lurking just around the corner. […]
Pearl Media and key partner Initiative built a touch interactive storefront for Korean Air that served as a gateway to other countries. An interactive storefront was created for Korean Air in which consumers could create a customized postcard for one of four Korean Air destinations through touch technology. […]
The Mexico Tourism Board has taken over the Immersion Zone at London's St Pancras International Station as part of a major tourism push. The post St Pancras turns into Exotic Paradise appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]
Hundreds of bus shelters across Seoul, South Korea have been fitted with 46-inch touch sensors to give commuters engaging, easy-to-access real time information about traffic, transit routes and local amenities. The post Seoul’s interactive bus information system appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]
Global advertising spend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts. Key events to drive 2016 global adspend are said to be the USA presidential elections, summer Rio Olympics and the UEFA Football Championships. […]
Fourth quarter is always an exciting time in media. Maybe it’s from the old television model, but the season still feels ripe for a premiere. But we’ve seen that model decline, year-over-year, as an abundance of choices and consumer control have fragmented our industry along with our efforts to communicate to consumers. […]
Wildstone Airports and Edinburgh Airport have launched The Edinburgh Domination, an opportunity for one key brand to gain complete access to the Edinburgh Airport audience of 11 million customers across the airport’s jet bridges and all airside access points. […]
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LCD displays are the bread and butter of digital signage. In a typical 16:9 aspect ratio they typically come as large format, professional or commercial displays. […]
Growth forecast for the UAE and neighboring GCC markets has just been lowered by the IMF. But the World Bank is still expecting a growth of 3-3.5% for 2015/16. Most mature markets would love to record a growth rate of more than 3%, but the UAE is an emerging market. […]
An earlier blog, "The next era of retail disruption: Experience," addressed how every 50 years or so the retailing landscape is drastically transformed. With each change, retailing is redefined in order to meet consumer expectations. Today, consumers expect an experience, and are willing to pay more for it. […]
These days to get people out of their houses and shopping in the store retailers need to rethink how they attract and retain customers. From the exterior of the store through to the checkout, retailers need to create an immersive and personalized shopping experience. […]
Disruption, like a breakout summer hit, is the song playing on every station. At the recent ANA gathering, the Masters of Marketing chorus could be heard singing in three-part harmony: Disruption of media. Disruption of business models. […]
By Barry Frey. It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to radio, the evolution of black and white TV to color, the advent of cable television networks, and so on. […]
Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures. OOH adspend also dropped in Q2, by 3.6% to £249m but this followed strong year-on-year growth of 9.7% in Q1. Overall in the first half of the year OOH sector saw a 2.3% growth in adspend in the first six months of 2015. […]