Thursday, February 13, 2025

Editors’ Picks

Tuesday, September 15, 2015 Tue, Sep 15, 2015

Industry giant Fairway buying Chattanooga-based LaFoy Outdoor Advertising (Times Free Press)

A 16-year-old Chattanooga-based outdoor advertising business has reached an agreement to sell the company to industry giant Fairway Outdoor Advertising, officials said Monday. LaFoy Outdoor Advertising is being sold to South Carolina-based Fairway, which is buying the billboard assets of LaFoy in the Chattanooga area as well as in other areas of Tennessee, Georgia, Alabama and Kentucky. […]

timesfreepress.com
Tue, Sep 15, 2015 at 10:11 PM

Monday, September 14, 2015 Mon, Sep 14, 2015

MediaPost: Traditional Out-Of-Home Media Continues Growth

According to Kantar Media, total ad spend in the US was down nearly 7 % for the quarter, and OOH and local radio are the only traditional media to see significant growth. Based on figures released by the Outdoor Advertising Association of America (OAAA), Out Of Home (OOH) advertising revenue rose 3.8 % in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. […]

mediapost.com
Mon, Sep 14, 2015 at 3:03 PM

The Drum: 2016 to be the year global mobile advertising overtakes newspapers

Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the "driving force behind the growth of the entire advertising market". Mobile will account for 12.4 per cent of the market next year. […]

thedrum.com
Mon, Sep 14, 2015 at 7:06 AM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.