Amscreen, Europe’s leading digital signage solutions company, announces further overseas deployment through the Jordan based firm, Screen Media Solutions. The Carrefour Group, who operates more than 10,800 stores across 33 countries, is the latest retailer to benefit from this partnership and innovative screen based customer communication platform. […]
Google will launch two Chromebox digital signage solutions for commercial application through cooperation with Taiwan-based AOpen in the middle of the third quarter of 2015, according to Taiwan-based supply chain makers. Google announced at the end of the first quarter of 2015 the cooperation with AOpen to launch the solutions. […]
According to a new analysis from Frost & Sullivan, Analysis of the Global Digital Signage Systems Market, the digital signage market earned revenues of $1.53 billion in 2014 and is expected to reach $3.23 billion by 2020. ... solely ad-supported networks are unable to sell advertisement spots and maintain the consistent flow of ad dollars. […]
What are some of the innovative content tactics being used successfully to drive and improve sales? […]
Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced. […]
U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV Advertising. Mobile Monetization is Next Critical Challenge. […]
Canadian Tire has opened a giant new store on the south end of Edmonton, on the main road out of town south to Calgary, and loaded it up with a whole bunch of digital. The South Edmonton Common store, which opened Friday, has more than 100 digital screens, including a video wall and an outdoor hi-rez LED. […]
After my speech, people pledged support and went to the website to donate. But then something amazing happened. A campaign was created to get more people to support the cause, which was shared with the membership at www.OAAA.org. […]
The buzz about big data and the Internet of Things has started to seem more like a roar in 2015. The scope of potential devices is measured in billions, and the implications are described as vast. But what does all that IoT buzz really mean for retail marketers, and how they interact with shoppers in stores? […]
We mustn’t forget the benefits of using digital OOH to target people where and when ads will work best, offering flexibility not achievable with classic OOH ads. Just one of the landmark digital OOH screens, Waterloo Motion, has a weekly audience of 2.1million and reaches nearly 250,000 “urbanites” every weekday. […]
Here’s what Philips has to say about its InfoComm 2015 trade show plans, via North America Marketing Manager Stephen Shao: 1 – Why do people going to InfoComm need to put your company on their Must See list of booths? InfoComm attendees should come by the Philips booth (#4689) because we’re premiering some really cool technology. […]
Digital technology has revolutionised the outdoor industry – offering consumers the chance to connect and interact in increasingly inventive ways. Brands are taking full advantage and passers-by are often targeted with tailored ad experiences, but is that what consumers really want from digital posters? […]
Do ubiquitous advertising like billboards, posters and banner ads lead to mental overload? American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to 'mental fragmentation'. […]
A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]
Video walls are becoming increasingly visible in our world. They make big statements, capture attention and promote brands in a unique fashion. Sales and installations of video walls are experiencing record growth as customers seek a new, high-impact approach to digital signage. […]
