Retailers see value in gathering data based on in-store shopping behavior. Marketers continue to tout beacons for their personalization capabilities and ability to facilitate targeted offers. […]
The country’s largest cinema advertising network saw total revenues jump 22% from $100 million in the second quarter of 2014 to a record $122 million in the second quarter of 2015, reflecting increased commitments from last year’s upfront and growth in video market share, according to CEO Kurt Hall. For the first half of the year, total revenues increased 17% from $170 million to $198 million. […]
Pepsi, MasterCard, AT&T, ConAgra Foods, Publicis Group, WPP The Store and Havas Media are among the high-profile companies that will be represented with C-level media and advertising speakers at the eighth annual Video Everywhere Summit at the Crowne Plaza in New York on November 3, part of Digital Signage Week. […]
By Ken Klein, EVP of Government Affairs, Outdoor Advertising Association of America. A wide range of government agencies is increasingly using digital out-of-home platforms to communicate with a mobile public. […]
Chinese electronics manufacturer Hisense Group and Japanese electronics manufacturer Sharp Corp. recently announced that Hisense will take over Sharp's consumer TV business in North and South America. […]
The Digital Signage Business Climate Index (DBCI) in Poland has decreased since the last poll in May. The Index fell from 59,05 base points by 8,33 points to reach 54,50 base points. While the current business situation is assessed more positively by the market participants compared to May, the outlook for the future has become more conservative. […]
By Eran Sharon, Vice President, Product Management, YCD Multimedia One of my takeaways from attending trade shows this year is that 4K displays have gone mainstream, mainly because they do 1080p so well. […]
The financial industry accounts for 10% of digital signage applications. 95% of retail banks with digital signage are satisfied with their deployment. Find out more about the uptake and benefits of digital signage for the financial industry in this insightful infographic by SignStix. […]
Google launched Eddystone a couple of weeks ago. This piece is about Eddystone seen from a technological perspective, and how it could impact the (still very early) proximity industry – for the PSPs (Proximity Solution Providers - the companies deploying and managing beacons and proximity technology), for brands / retailers as well as for end users. […]
The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global. […]
Out-of-home (OOH) advertising is undergoing a quiet revolution. Increased connectivity, faster browsing speeds, and wider acceptance of ecommerce, have driven interaction with outdoor ads and brands are seizing these new opportunities. […]
Company to collect information on riders using Wi-Fi to build ‘Minority Report’-like ads. Advances in image-detection software are starting to enliven one of the world’s oldest forms of advertising: the billboard. Ocean Outdoor U.K. […]
Television commercials, alongside traditional mediums such as print and radio, once dominated the world of advertising. Today, they are only catching up with the busy audiences. While these consumers are always ‘on the go’, outdoor advertising offers the perfect solution to reach them and build a strong recall. […]
London’s Waterloo station, the UK’s largest railway terminal that happens to house the nation’s largest indoor advertising screen, which is aptly named Waterloo Motion. The rich display features a montage of Kindle owners traveling the globe with their trustee e-reader in tow. […]
Over 90% of the polled companies are satisfied or rate their current business climate with good. While only 10% see their situation as negative. With 58% the answers for more favourable business conditions within the next six month has increased. […]
