Editors’ Picks

US Out-of-Home Ad Revenues Continue to Grow (Marketing Charts)

The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA, noting that OOH “complements, amplifies, and reinforces digital marketing.” Indeed, with its Q2 revenue growth of 3.8%, out-of-home advertising spending has now grown for 21 consecutive quarters, according to the OAAA’s tabulations. […]

marketingcharts.com
Tue, Sep 8, 2015 at 7:14 AM

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Ad blocking: Four myths and one opportunity for outdoor advertising – part one (Wall Blog)

If you haven’t heard ad blockers could be the biggest thing that have happened to the internet since kittens found a home on YouTube. The doom-mongers are heralding it as a the end of small online publishers, while others are a little more relaxed. But as Steve Jobs showed the music industry, what could be a disaster for one sector could sporn something great for another. […]

wallblog.co.uk
Mon, Sep 7, 2015 at 11:57 PM

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DSF Toronto Council Night of Networking September 15, 6 PM (Digital Signage Federation)

Come join DSF Toronto for a Night of Networking before DSrupted 2015! Come by for drinks & light appetizers and good conversation with industry colleagues. Featuring new and modern digital signage deployments, Yorkdale Shopping Centre is the perfect spot to network during this year's Canadian Meet and Greet. […]

Mon, Sep 7, 2015 at 11:23 PM

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DSF Google Hangout: HTML5 Content Creation Tips, Tricks and Tools, Sept. 09, 2PM EST (Digital Signage Federation)

HTML5 has become the content creation tool of choice for web designers, CMS companies, and end users to generate attention getting content for digital signage. The objective of this panel is to identify some tips and tricks to help display networks leverage this technology. […]

Mon, Sep 7, 2015 at 11:20 PM

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The Internet of Screens has arrived (Linkedin)

For years businesses have tried to use general purpose workstations to manage their digital signage networks. They failed. […]

linkedin.com
Mon, Sep 7, 2015 at 4:56 PM

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Artificial Intelligence and the Future of (OOH) Advertising (AdExchanger)

M&C Saatchi, Clear Channel and Posterscope created the first AI generated advert in July 2015. The advert was generated based on a genetic algorithm based on various features of the advert (copy, layout, font & image). […]

exchangewire.com
Mon, Sep 7, 2015 at 7:53 AM

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UK black cabs to get Bluetooth beacons (NFC World)

Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. […]

nfcworld.com
Mon, Sep 7, 2015 at 7:48 AM

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Obelisks to Old Street: What next for out-of-home? (City AM)

SINCE the Ancient Egyptians inscribed their laws on giant stone obelisks, “out-of-home” advertising (OOH) has been grabbing our attention. Few commuters will have missed the “dino” domination of Waterloo Station earlier this summer – a project by Universal Pictures and JCDecaux UK to create buzz around the release of the blockbuster Jurassic World. […]

cityam.com
Mon, Sep 7, 2015 at 1:31 AM

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Alfa Romeo Giulia QV Billboard at Frankfurt Airport is Tongue-in-Cheek OOH Advertising (Auto Evolution)

Billboards and OOH (out-of-home) advertising have come a long way since the beginning of the 1900s. Nevermind the BMW vs. Audi vs. […]

Mon, Sep 7, 2015 at 1:30 AM

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Volvo Hits The Gas Pedal On Experiential Ads (AdExchanger)

There’s no larger driver of brand awareness than a 30x60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. […]

adexchanger.com
Mon, Sep 7, 2015 at 1:29 AM

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Officers to post billboards, boost reward for information on I-10 shootings (KPHO)

PHOENIX - It’s been one week since someone started firing shots at several cars along Interstate 10, and investigators have not made any arrests. Silent Witness announced Saturday the reward for information leading to an arrest in the case has been raised to $5,000. […]

Mon, Sep 7, 2015 at 1:26 AM

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Digital Signage Ideas For Retailers (Business First Family)

Retail store owners know that the core of their business is getting people excited and having them come back from more. That means, they have to have great displays with new items always in stock continuously. In order to do so, there is a long process that goes with keeping a fresh inventory, including ordering, stocking and of course, advertising the new products. […]

businessfirstfamily.com
Mon, Sep 7, 2015 at 1:24 AM

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DOOH Campaign; New York Ad Agency to Apple: Find Another Name for the iPhone 6s (Recode)

One advertising agency has taken to the streets of New York to demand Apple rename the next version of its iPhone. According to Apple’s naming conventions, the next iPhone, expected to be announced on Wednesday, is likely to be called the iPhone 6s — just like the ad agency 6S Marketing. […]

recode.net
Sat, Sep 5, 2015 at 12:51 AM

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Behavioural targeting: A global OOH trend (Media Online, South Africa)

The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People are on the move – more so than ever before. Much more time is spent out of home, commuting and travelling from place to place. […]

themediaonline.co.za
Sat, Sep 5, 2015 at 12:47 AM

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Ireland: OOH Advertising Continues to Power Ahead (AdWorld)

Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media' spend, have once again shown a positive increase in the first half of 2015 with spend increasing by 4% when compared to the same period last year. Overall expenditure for Out of Home (OOH) was €50.4 million across large format billboards, 6 sheets, transport, targeted media and digital OOH formats. […]

adworld.ie
Sat, Sep 5, 2015 at 12:43 AM

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