A retailer asks a manufacturer's sales rep, "Why isn't your new product flying off our shelves?" The salesperson hems and haws, then finally admits, "Our national advertising and promotions haven't started yet. Let's wait and see how our new product performs once we start really supporting it! […]
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By Jason Cotterrell, MD of Exterion Media. Out-of-Home (OOH) media is shown to be performing well, with a predicted 3.9 per cent growth in Western Europe, following a strong Q1 in 2015. OOH share of total advertising spend stands at 7.0 per cent in 2015 and globally, Carat is forecasting a 4.3 per cent rise in OOH advertising spend in 2016. […]
In the era of ubiquitous commerce, consumers have the ability to buy directly within virtually any product category at any time, changing the nature of the traditional marketing funnel. As a result, we believe brands need to find smart ways to more closely connect media and commerce experiences across the funnel, facilitating transactions and amplifying the effects of both investments. […]
Digital signage screens and displays are getting bigger and bigger and their resolution is getting better and better, whether it's a 98-inch LCD screen or an even larger 4K LED display. […]
The Loop is a network of more than 20 full motion screens located in 12 high footfall pedestrian zones across Birmingham’s regenerated city centre. The Loop will be planned and bought by audience and impressions via a new online audience trading platform, thelooplive.co.uk. The project forms part of one the UK’s biggest city centre redevelopments. […]
Smart Solutions in Customer Experience. Brick & Mortar retail is changing rapidly as consumers expect all the benefits of online on the retail floor. The Customer Journey starts online or mobile and doesn’t end in the shop. […]
No doubt, signage is now more common than not in many retail establishments. But lately we're starting to see another form of retail that's being fueled by digital signage — "pop-up" kiosks. These kiosks are "popping up" in all sorts of locations — shopping malls, outdoor venues, festivals, transportation hubs, tourist attractions and the list goes on. […]
This year OVAB Digital Signage Summit Europe included 14 presentations and 7 panel discussions with over 40 speakers in three tracks. More than 470 visitors attended the conference. […]
Starting October 12th, media agencies will be able to book Clear Channel's DOOH inventory through Vistar audience buying platform, including roadside digital billboards, airport media and transit shelters throughout the U.S. […]
By Barry Frey, Video Everywhere - DPAA. Every year our organization, the Digital Place Based Advertising Association, conducts a survey of media planners to take their pulse on the subject of video media and advertising. The 2015 results reinforce what we all sense, i.e., the ground is moving beneath our feet. […]
Recently, Hong Kong’s Causeway Bay Station was home to an attention-grabbing campaign from skincare products company FANCL and featured a larger-than-life, 3-D build of a bottle of Mild Cleansing Oil set amidst the highly trafficked concourse. […]
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns. […]
We noted yesterday that Sir Martin Sorrell had been quiet recently – for a few days anyway – suggesting that he might have taken a holiday. Silly us, he’s popped up at New York’s Advertising Week to, among other things, welcome the merger between audience measurement firms comScore and Rentrak. […]