Advertising in airports is not only lucrative but also very effective. Posterscope South Africa managing director Craig Page-Lee explains why and looks at what is being done to improve this. Those behind airport media have clearly understood the relevance and exploited the benefits presented by out of home (OOH) advertising today. […]
Beacons are at risk of going the way of QR codes, but a new software platform from Google might finally make the tech more appealing to marketers, writes Rosh Singh, director of digital innovation at Kinectic. Google last month unveiled Eddystone, a software platform for Bluetooth beacons that marks a serious push into the Internet of Things. […]
An outdoor advertising company is hoping Gallatin officials will consider changes to the city’s sign regulations that would permit digital billboards in the city. Representative from Lamar Advertising Company’s Nashville office made the pitch to the Gallatin Planning Commission Monday. […]
Some of those giant ads on buildings in downtown Seattle may be coming down. The city sued outdoor advertising company, Total Outdoor, charging it with violating the city’s sign ordinance. Now, a settlement has been reached. […]
First it was São Paulo, then Chennai. Then Grenoble, Tehran, Paris and now even New York have spawned movements to replace or ban outdoor advertising. Are we entering the age of ad-free cities – or is this just an eye-catching distraction? […]
The Digital Signage Business Climate Index Spain & Portugal has further increased since the last survey in May with an growth of 5,40 base points to stand at 63,10 base points. While the current business situation is assessed increasingly positive by the market participants, the outlook for the next six months is remaining on a very optimistic level. […]
The 2015 Video Everywhere Summit, November 3 at Crowne Plaza Times Square, promises to be our most influential and exhilarating event to date. The day is certain to provide thought leadership, newsmaking comments and important visions for the path of agencies plus video, mobile, digital and digital place based advertising. […]
The same crowd that is endlessly looking to cut display hardware, playback hardware and software costs out of digital signage projects will likely be intrigued as heck by a new IndieGogo project that turns any TV with an HDMI connector into a touch and stylus controlled display. […]
Financial services and retail companies in the Baltics are increasingly investing in digital signage marketing to raise awareness about their products and services. […]
If I wandered into work at ConeXus World this morning, and a colleague let me know the company just got acquired by Creative Realities, I’d probably head for whatever local bar was open that early, to order a very stiff drink. And it wouldn’t be a celebratory drink, since everything my new masters touch seems to turn red. Creative Realities, Inc. […]
The UK digital signage firm Amscreen has decided to formally sell off its media division to its longtime media sales partner DigiCom, so that Amscreen can focus on software and hardware. DigiCom Out of Home takes ownership of the media sales and marketing activities for some 3,500 UK digital roadside and healthcare networks running with Amscreen’s LCD/LED screen combos. […]
Pikasso Jordan, exclusive advertising concessionaire of Abdali Development, reveals two new prime Landmarks L3 and L4, located on the very busy Queen Noor Street. The new Landmarks complete the plan of installation of impressive branding opportunities around Abdali. The Landmark 3 is implanted at the other end of the bridge where traffic is often blocked. […]
Company opening office to service new transit shelter contract. Clear Channel Canada plans to open an Edmonton office this fall to support the city’s new transit shelter contract, a 10-year contract that formally begins Jan. 1. […]
Britons could soon become used to Minority Report-style advertising that personalises outdoor billboards to those passing by. […]
Type in a hashtag to say hello. A board lights up with your name. By Toni Fitzgerald. […]
