This year’s opening keynote at Digital Signage Summit Europe will analyze the developments in the digital signage market until the year 2020. The invidis keynote will be delivered by invidis co-founders Florian Rotberg and Oliver Schwede. […]
Gimbal’s Enterprise-Grade Beacon and Geofencing Technology to Enable Vector Media to Augment Existing OOH Audience Data and Create Hyper-Relevant Engagement New York, NY and San Diego, CA – Vector Media, LLC and Gimbal, Inc., have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. […]
DPAA's survey reveals that 59% of planners expect television's share of media dollars to decline, other screens' shares to rise. […]
As UHD and 4K resolutions grow in dominance, it is important for companies to consider key business, content and technology issues to figure out how these technologies can drive business. […]
I’m not going to get into the relative merits of the UK software firm Embed Signage‘s latest round of enhancements to its signage platform, because there are way too many CMS apples out there to do apples to apples comparisons on, and as noted in the past, writing about minor, periodic software releases isn’t all that interesting. […]
Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup victory, according to new data from Standard Media Index. […]
While most traditional advertising continues to struggle, out of home remains a bright spot. Spending on OOH was up 3.8 percent during third quarter, according to new numbers from Kantar Media, to $2.25 billion. That compares to a drop of 7 percent for total ad spending from April to June, when out of home was one of the few media to see gains. […]
Out-of-home advertising revenues rose 3.8% from $2.17 billion in the second quarter of 2014 to $2.25 billion in the second quarter of 2015, according to the Outdoor Advertising Association of America, based on estimates from sources including Miller Kaplan and Kantar Media. These figures mark the 21st consecutive quarter of year-over-year growth in OOH ad revenues. […]
With a specific focus on profiling the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. […]
Outdoor advertising group JCDecaux has teamed up with PowaTag to buy products with their mobile phones by scanning codes printed on thousands of billboards, bus stops and other urban furniture in 20 key cities of Denmark, reports France Mobiles. The two-click purchasing process is available 24/7. […]
What is “pay-per-face” or “pay-per-look”? Well it’s a way for advertisers to charge you for very specific and targeted views of content. Miami-based AdMobilize (jobs at AdMobilize), is expanding its concept of “Google Analytics for the real world. […]
Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. […]
COMB has completed a full audit of trading data used by OOH company members to ensure that the circulation data being used by OOH companies is accurate. The audit revealed that OOH company members are delivering a 98.1% accuracy level providing a high standard of assurance to advertising buyers and their clients. […]
AUSTRALIA — Most people today divide their time across multiple devices, shifting their attention from one digital screen to another. This behavior is the primary driver behind multiscreen campaign planning and why it has become an imperative for brand advertisers. […]
Ask anybody, in pretty much any big city, about the state of their traffic, and they’ll have a one word answer: “Horrible. […]
