One of the most universal experiences of public transport in London is our exposure to advertising. TfL controls some of the most valuable and influential advertising inventory OOH networks in the world. […]
Without question, the Digital Signage industry is in full swing after many purported false starts. But what is it that will continue to fuel growth of this maturing multibillion dollar global industry? The answer is an easy one, it’s advances in technology. […]
Overall, the study found that across all neuro measurements, contextually relevant advertising was 19 per cent more effective than non-contextually relevant advertising. In addition, when respondents were shown advertising in context, their visual attention, emotional intensity and engagement toward the ad increased. […]
Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake slower-moving trucks. This risky maneuver contributes to a shocking statistic: In Argentina, traffic accidents kill one person every hour. […]
MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road. MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of ’44 Days of Crazy’ campaign. […]
Fund managers were hoping the deal, which also drew pitches from UBS and Morgan Stanley, would be priced at a 1 percent discount to that figure. However heavy demand enabled Macquarie to extract a premium. The outdoor advertising market is booming with both APN Outdoor and its closest rival oOh! […]
Digital signage took the old saw about stray dogs — "He followed me home; can we keep him?" — to an entirely new place earlier this year in the U.K. The U.K.'s Battersea Dogs & Cats Home animal shelter earlier this year launched a clever digital out-of-home activation with OgilvyOne U.K. […]
Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for an out of home ad company. […]
rVue Holdings, Inc. (OTC PINK: RVUE), a premier advertising technology platform for digital place-based media, today announced that David Esser has been named rVue's Chief Technology Officer. Mr. […]
Samsung is transforming its Piccadilly Circus advertising screen into an interactive 3D rugby game for two days from today (18 September). […]
Out of home advertising company Adshel has said clients are still not using the abilities of digital outdoor ads to their full potential, pointing to the results of a study the company has recently completed. Adshel will roll out a new national outdoor digital network Adshel Live, on October 5 with 270 digital screens across Australia’s major metropolitan cities. […]
NEW YORK: August saw advertising expenditure in the US record its highest monthly rise so far this year after the market was boosted by back-to-school marketing and its associated advertising on local TV networks, new data have shown. […]
The “invidis digital signage yearbook 2015/16” in English includes a general overview of the digital signage market in the EMEA region. It also contains infographics as well as country reports about Western Europe, The Mediterranean Markets, Northern & Eastern Europe and Middle East/GCC. Additionally the markets of Germany, Switzerland and Austria are considered in great detail. […]
Mike Pell of Microsoft on data visualization At roughly 4:30 Wednesday I informed the crowd at DSrupted we were done, that I was in bad need of a beer, and that if anyone else was he or she should follow me across the street to a sports bar. Many did, as we tipped a celebratory pint to what I think was a very well-received second stab at a conference on disruptive technology in digital signage. […]
Red Bull is synonymous with giving consumers “wings” to soar through the day when their energy begins to flag. But Red Bull is more than just an energy drink — they’ve evolved into a highly successful multimedia company, expanding their reach into print, feature films, music and extreme sports. […]