WSJ: Digital Ad Spending in U.S. to Surpass Television Spending in 2016, Out-of-Home up 4%
Magna Global lowers projections for overall U.S. ad market growth due to weak TV sales. Out-of-home was the only traditional media category to experience ad sales growth, up 4% so far this year, as it continues to benefit from new digital screens and strong growth in the small sector of cinema advertising. […]
Thu, Oct 15, 2015 at 11:18 PM