The On-the-Go Travel Station is an innovative communications tool that provides NYC Transit subway customers with information about their complete trip. […]
APN Outdoor’s Military Rd overpass, that is currently home to two highly sought-after static billboards, inbound and outbound respectively, will be transformed to house two digital billboards, presiding over the busy stretch of road. […]
Aaaah coffee, that magical potion that helps us transform from zombie into worker bee. So, how do you take your morning Joe? Maybe you prefer it no-frills, basic black. […]
By Mike Drexler. I’m not an alarmist, but I am being a little dramatic here. When I think about what is going on in our business, I wonder whether there is anything we can really do to save the industry from itself. […]
The outdoor advertising industry on Monday is rolling out a new campaign meant to capitalize on marketers’ growing fears about whether the digital ads they buy are being viewed by real people. […]
Work has concluded on the UK’s largest outdoor airport screens at Heathrow Terminal 2. The 11.5m by 4.8m screens weigh in at 4.8 tonnes each and were manufactured and installed by Boldman in partnership with the principal contractor responsible for project management and electrical works at the airport, AJAR-tec. […]
l recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the fly. […]
Tinder, as some of you well know, is a racy app that can get you into some freaky situations with the rightward swipe of a finger. It's strange, then, to learn that the hook-up app's operators have thin skin about a billboard campaign that urges its users to get tested for STDs for free. What's the problem with reminding customers that this stuff could have consequences? […]
Transit Ads consolidates a variety of transit media offerings into one comprehensive portfolio. Transit Ads will be staffed by a team of transit media specialists with access to a wide range of media opportunities and research, enabling them to develop integrated transit media campaigns that will be unmatched in the industry. […]
Digital advertising continues to see a huge boom these days, although there's a small amount of danger emerging from ad-blocking services, which are seeing more and more use on a weekly basis. Fortunately, some ad campaigns continue to work – including physical. […]
Certain digitally-minded “experts” seem to think that outdoor advertising is not even a real thing anymore. Most people who own cars or live in cities and occasionally look up understand the value of OOH work. Those who work in agencies or client organizations, however, are probably more interested in Facebook’s new “give us more of your media money” feature. […]
The Outdoor Advertising Association has launched an campaign touting the fact that billboards, unlike current-day online ads, are seen by actual human beings. The new campaign, called Feel the Real, carries the headline, "This Ad Is Real." Launched to coincide with Advertising Week, the campaign aims to remind people the medium is alive and well and still working hard for advertisers. […]
The Soofa Benches, which were previously adopted in Boston in 2014, feature Wi-Fi hotspots, USB device charging ports, energy-efficient LED lighting and displays of real-time bus arrival information. Billboard and outdoor advertising firm Outfront/JCDecaux will be responsible for the images displayed on the bus shelters. […]
Environmental charity Hubbub are discouraging littering through a series of interactive, playful billboards and talking bins. […]
BOSTON /PRNewswire/ -- As citizens are increasingly relying on their mobile devices, Intersection – a new urban experience company that's the result of a merger between Titan, the country's leading media company focused on providing innovative programs for municipalities and transit agencies, and Control Group, a leading technology, design and strategy firm – today announced that the Company is piloting beacon technology in select Massachusetts Bay Transportation Authority (MBTA) rail stations in the city of Boston. […]