Convince Consumers or Sue the Ad-Blocking Companies; You Have to Do Something. By Ken Wheaton. The consumer is in control! […]
A sea change is under way in how we buy, execute, implement and optimize media buys. The focus today is on digital media buys, but non-digital media are quickly becoming part of that same process. We have witnessed the first programmatic buys for TV, radio and out-of-home advertising, and more will surely follow. […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the "driving force behind the growth of the entire advertising market". Mobile will account for 12.4 per cent of the market next year. […]
Beacons have become known among marketers as store location-pingers for mobile device users who might welcome aisle-appropriate coupons. But a startup’s new project in Bucharest, Romania highlights their potential as a vital service in environments that themselves are mobile — public transportation. […]
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By Mike Hemmings. The ad industry and the rise of the ‘screen team’ in media agencies will hopefully be looking to spread their wings in terms of finding new, effective ways to access the mobile consumer. And who should be first on their call list? […]
The Internet of things (IoT) has collided with the out-of-home (OOH) Industry. While traditional OOH has distanced itself from IoT, it has no choice but to follow its lead. Most major cities are becoming smarter, the customer is extremely connected, and OOH has finally noticed. […]
Creativity, Context, and Data were the main themes discussed during today’s media seminar @ MediaCityUK accompanied by a set of challenges to be overcome by the industry In a first regional thought leadership event on the subject of digital out-of-home, Primesight led a breakfast seminar that saw the industry experts Sam Grant (Regional Director, Posterscope), Jeremy Taylor (Strategy Director, Grand Visual), Paul Sambrook (Business Development & Marketing Director, Rapport) and Mungo Knott (Marketing & Insight Director, Primesight) take part in a discussion about DOOH’s rich past, challenging present and bright future. […]
Quadrant Private Equity is expected to shed its remaining $60 million-plus stake in digital billboard firm APN Outdoor later this month with the lapse of a voluntary share lock-up enabling more investors to pile into the boom in outdoor advertising. An escrow tying Quadrant-related funds to the company lapses on September 19. […]
Gatwick Airport and Airport Media Ltd are joining forces in a new venture in digital out-of-home advertising. The new partnership will launch in the first quarter of 2016 when Airport Media take over from the incumbent Eye Airports. Airport Media Ltd has been set up by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, as a new sales and management operation. […]
Greenleaf, who also stars in a series of shorts on NBCUniversal’s USA Networks, has become a heroine of the outdoor advertising industry. She will chat about its growth with Barry Frey, CEO of the Digital Place Based Advertising Association, at the industry’s Video Everywhere Summit, coming up Nov. 3 at Crowne Plaza Times Square. […]
Thailand based out-of-home media Plan B Media PLC (PLANB) is in negotiations with partners to expand its footprint to Malaysia, Indonesia, Philippines and Vietnam. The move marks its foray into markets outside Thailand. “We would like to close the deal in Malaysia within this year, and the other three countries by early 2016,” said PLANB’s chief executive officer Palin Lojanagosin. […]
Leading Out-of-Home communications agency Posterscope today announced the appointment of Stephen Whyte as the new UK CEO of Posterscope, psLIVE and PSI UK. Current CEO Annie Rickard will move into the role of UK Chairman, allowing her to focus on international growth across both psLIVE and Posterscope Worldwide. […]
Drinks manufacturer spends EUR 2.8 million in sector in first half of 2015. Diageo has emerged as the biggest spender in out-of-home advertising in the first six months of 2015, with a spend of EUR 2.8 million. […]
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