Editors’ Picks

Rubicon Project Selected As Demand Partner For Two of the Nation’s Largest Out-of-Home Video Networks (Rubicon)

Adspace and Captivate to use Rubicon Project’s Orders platform, enabling access to nearly 80 million premium, difficult-to-reach consumers. LOS ANGELES – Rubicon Project (NYSE: RUBI) has significantly expanded its presence into the fast growing out-of-home market through the formation of two independent strategic collaborations. […]

rubiconproject.com
Tue, Nov 3, 2015 at 12:12 AM

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TrailerVision digital signage network ad inventory can now be bought via Vistar’s OOH and mobile ad trading platform (DSToday)

Cinema Scene Marketing, the provider of digital signage media to the in-theater lobby environment, has announced a partnership with Vistar Media to make its TrailerVision network digital inventory available via the Vistar platform. […]

digitalsignagetoday.com
Mon, Nov 2, 2015 at 8:40 PM

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Clickz: How to use mobile as a bridge between digital and physical

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Consumers navigate the online and offline worlds on their own terms before making a purchase. […]

clickz.com
Mon, Nov 2, 2015 at 8:34 PM

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Is Google Set to Bring DoubleClick to Outdoor Ad Space? (Zacks)

Search giant Google Inc. (GOOGL - Analyst Report) has started testing its online advertisement technology, DoubleClick, to take it beyond desktop computers and mobile phones to billboards. […]

zacks.com
Mon, Nov 2, 2015 at 8:31 PM

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Media Post: Airport Beacons Coming: 61% at Check-in, 57% Boarding, 40% Bag Claim

Airline travelers may be among the first to see the Internet of Things in end-to-end action as they pass through major airports. Global spending on technology increased 74% at major airports this year, pushing spending up to $9 with a further increase of 64% projected for next year, based on a new study. […]

mediapost.com
Mon, Nov 2, 2015 at 7:53 PM

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BroadSign and A2aMEDIA Welcome New York Digital Signage Week Participants in Times Square (BroadSign)

New 7,200 square foot digital display will target audiences through dayparting. New York, NY. A2aMEDIA, a turnkey solutions provider in the large scale DOOH sector, is using its newest display in Times Square to greet New York Digital Signage Week participants. […]

Mon, Nov 2, 2015 at 7:33 PM

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16:9: Taggalo Mashes Up Beacons, WiFi And Video Analytics To Tell Retailers What Shoppers Are Up To

The Italian/UK start-up Taggalo has launched a new gadget and service it says blends three technologies to provide retailers and brands richer insights about consumer behavior and interests in the aisles. The device combines a camera that does face pattern detection, a sensor for WiFi tracking and a Bluetooth beacon. […]

sixteen-nine.net
Mon, Nov 2, 2015 at 3:55 PM

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16:9: 106 Feet Of Indoor LED At Salesforce HQ

Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks. […]

sixteen-nine.net
Mon, Nov 2, 2015 at 2:53 PM

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16:9: Google Says ChromeOS Here To Stay; Chromebit Called Signage In A Stick

The guy who runs Google‘s ChromeOS AND Android programs has followed up on a tweet last week and in more detail reiterated that despite the buzz in tech blogs, ChromeOS and therefore Chrome devices are not getting killed off. […]

sixteen-nine.net
Mon, Nov 2, 2015 at 2:34 PM

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Increasing RFID Adoption has Implications for In-Store Digital Communications (DSToday)

RFID is a technology whereby merchandise information is embedded into a tag that is captured by a reader that records this information. […]

digitalsignageconnection.com
Mon, Nov 2, 2015 at 2:16 PM

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Ask the Board: How to Create Digital Signage Content on a Modest Budget

The cost of creating and managing content can become onerous, particularly for small teams with limited resources. What are your secrets for effective content creation on a modest budget? […]

digitalsignageconnection.com
Mon, Nov 2, 2015 at 9:59 AM

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Adshel: Your OOH audience isn’t who you think they are (AdNews)

Cliches abound in outdoor advertising, but Adshel is pushing clients to look beyond the stereotype to target their audience better and get a better ROI. The out of home (OOH) player has unveiled new research as part of a trade campaign showing how different target groups have evolved. […]

adnews.com.au
Mon, Nov 2, 2015 at 2:13 AM

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Google’s DoubleClick billboards bring web ads to the streets of London (The Verge)

Google has taken its DoubleClick online advertising from the internet to the streets of London. The company started testing the technology, which automatically chooses and provides ads on millions of websites, on billboards at multiple locations in the English capital. […]

theverge.com
Mon, Nov 2, 2015 at 2:11 AM

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OOH ad operator JCDecaux invests in London’s digital future (Linkedin)

Earlier his month, the great & the good of OOH media gathered aloft the Walkie Talkie building, cocooned within London’s highest urban greenhouse, to hear JCDecaux announce their vision for the future of digital outdoor advertising in London. […]

linkedin.com
Sat, Oct 31, 2015 at 4:40 PM

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OOH Study by Eye Corp: Shoppers Will Spend More At The Mall This Holiday Season While Seeking Quality And Value

NEW YORK, Oct. 30, 2015 /PRNewswire/ -- More than 82% of holiday shoppers say they plan to spend the same, or more at the mall this year according to an EYE Corp Media survey through Edison Research. The national study was conducted through an online survey to determine past and predictive behavior of holiday shoppers. […]

prnewswire.com
Sat, Oct 31, 2015 at 4:37 PM

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