Editors’ Picks

Digital Signage Summit in Munich outlined future strategy (AV Interactive)

The first fruits of the union between invidis consulting and Integrated Systems Events have proven to be a success, cementing the reputation of Digital Signage Summit Europe 2015 as a strategy conference for both digital signage and Digital-out-of-Home. There is now the promise of more to follow with up-and-coming DSS events scheduled for Russia and Dubai. […]

avinteractive.com
Wed, Oct 7, 2015 at 9:22 AM

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Installation of the Week: Personalized Pizza Pies via Livestream

Amsterdam pedestrians were recently treated to live and interactive culinary demonstrations by a chef at La Place. […]

digitalsignageconnection.com
Wed, Oct 7, 2015 at 9:09 AM

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eMarketer: Digital Ad Spending Overtakes Newspapers in Germany (outdoor also on the rise)

For the first time this year, digital ad spending will exceed spending on newspaper ads. Along with digital, spending on TV and outdoor ads is also increasing. Mobile internet ad spending growth is considerably faster than that of digital as a whole; this year, mobile will grow at 10 times the rate of all digital ads. […]

emarketer.com
Wed, Oct 7, 2015 at 7:55 AM

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Key Takeaways from Advertising Week 2015: What’s the Next Big Thing for Adtech? (Adtekr)

Last week, ADTEKR hosted our Adtech Stars New York event, attended a number of other industry events and also met with thought leaders in the sector – below are the key takeaways from the week and the common themes identified as forming the next big thing for adtech. […]

adtekr.com
Wed, Oct 7, 2015 at 1:51 AM

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WARC joins speaker line-up for OMAC’s OOH Conference ACTIVATE to be held on Oct. 28th in Toronto (OMAC)

Monique Dolbin, Associate Director of the World Advertising Research Centre (WARC) in the America’s has joined the slate of speakers for OMAC’s OOH Conference ACTIVATE which is being held on Oct. 28th in Toronto. Monique will speak on the “Lessons in OOH from the World’s Best Campaigns” and share the trends that WARC’s annual meta-analysis found in OOH through selected campaigns. […]

omaccanada.ca
Wed, Oct 7, 2015 at 1:07 AM

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oOh! Media CEO Brendon Cook sees selfies and physical engagement as future of out-of-home advertising (Sydney Morning Herald)

Jumping, talking, taking selfies and playing games are all part of what oOh! Media chief executive Brendon Cook sees as part of the future of out-of-home advertising. oOh! […]

smh.com.au
Tue, Oct 6, 2015 at 6:24 PM

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16:9: Chromebox Digital Signage Players Will Soon Double As Bluetooth Beacons

There’s been lots of chatter about the interplay of digital signage and Bluetooth Low Energy Beacons, so it’s interesting to read that signage networks running on Chromeboxes will soon be able to use the players as the beacons, via Google’s emerging Eddystone protocol. That set-up enables Chromeboxes to shoot URLs to smartphones with Bluetooth enabled. […]

sixteen-nine.net
Tue, Oct 6, 2015 at 12:59 PM

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In-Store Video and the Sensory Shopping Experience (DSConnection)

Shopping is an emotional, engaging, visceral experience, and in-store video can help put shoppers into a buying state of mind. […]

digitalsignageconnection.com
Tue, Oct 6, 2015 at 10:09 AM

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Digital Menu Boards Boost Business for Chains in Turkish Shopping Plaza (DSConnection)

Since the implementation of digital menu board systems, the businesses have observed a 10 percent increase in customer numbers. […]

digitalsignageconnection.com
Tue, Oct 6, 2015 at 9:14 AM

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Jack Myers: Jon Mandel and the ANA Seven Months Later: Smoke but No Fire (Media Village)

It was just seven months ago that former industry executive Jon Mandel accused media companies of providing rebates, kickbacks and other incentives to agencies, acting against the best interests of both clients and the industry. […]

mediavillage.com
Tue, Oct 6, 2015 at 7:31 AM

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AdAge: A Look Back at Advertising Week 2015

Taking advantage of all the worries about ad blocking and ad fraud and having so many industry people in the same place, the Outdoor Advertising Association of America, with the help of agency PNYC, ran a pretty brilliant ambush campaign. […]

adage.com
Tue, Oct 6, 2015 at 12:55 AM

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Advertising Week OMMA Programmatic Panel: OOH: Automating The Next Frontier (Video, 32:26)

Taxis, elevators, malls, treadmills, airplane seats and more. Any place that can fit a screen will have a screen, This generation of video will all be IP-based, opening up even more inventory to be linked, targeted and automated through programmatic systems. How addressable is the Out-Of-Home video network already? […]

ustream.tv
Tue, Oct 6, 2015 at 12:54 AM

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The future of outdoor advertising according to BitPoster’s Aidan Neill (City A.M.)

FROM billboards to bus stops, the outdoor media market has been more reluctant than other areas of the marketing industry to embrace digitisation. The buying and selling of advertising space had been largely a manual process, with a lot of wasted inventory and little standardisation of pricing. […]

cityam.com
Tue, Oct 6, 2015 at 12:52 AM

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Tips and Strategies for Increasing Digital Signage Engagement (free white paper from Mvix)

With the raging popularity of social media combined with the at-your-fingertips convenience of the ubiquitous mobile phone, consumers are more in control of the path to purchase more so than any other time. […]

mvixdigitalsignage.com
Tue, Oct 6, 2015 at 12:51 AM

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Using Beacons to reveal the path to purchase (Marketing Mag Canada)

Consumers these days are agnostic to the stores they shop in and this siloed data doesn’t have any scale. Compounding this is the data about what is happening in a closed environment (i.e. brick and mortar) which is not used in conjunction with all of a retailers other media. […]

marketingmag.ca
Mon, Oct 5, 2015 at 8:09 PM

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