Have marketers lost touch with reality? According to Bob Hoffman, author of Marketers Are From Mars, Consumers Are From New Jersey: Digital Advertising and Other Delusions, they’re operating under some highly questionable assumptions. Mr. […]
The initial conversion of 1,000 screens will grow to over 1,650 during Middle Eastern expansion. HyperMedia’s mall network is currently composed of 22 malls with 600 large format LCD and LED screens (some up to 49×26 feet in size) and will grow to 30 malls with 1,000 screens due to Middle Eastern expansion. […]
Paris – Global outdoor advertising company JCDecaux SA has won the exclusive 12-year contracts to run the advertising operations of Brasilia Juscelino Kubitschek International Airport and Natal São Gonçalo de Amarante International Airport in Brazil, starting on 1 November 2015. […]
This case study concerns the high-impact, custom digital display integrated into the building façade of the Fairfield Inn & Suites adjacent to the Port Columbus International Airport terminal. […]
Largest Network of Its Kind Raises the Bar for Digital Outdoor Advertising DANVILLE, IL-- A little over two years into a 20 year contract that brings together some of the most innovative and successful companies in the outdoor advertising industry, Watchfire Signs is praising the progress of the project and the cutting-edge innovations it has created. […]
Another year, another Advertising Week, that seminal time when the industry descends upon Times Square to mingle, make connections and learn a little. Below we share our Top 10 observations from Advertising Week 2015. 1. […]
The Digital Signage Business Climate Index (DBCI) in Italy has increased since the last poll in August. The Index grew from 30,00 base points by 1,20 points to reach 31,20 base points. The current business situation remains difficult in Italy. […]
Outdoor advertising media company, Adshel, has switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways. Adshel Live launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld, Singtel Optus, TAG Heuer and Telstra. […]
The sophisticated laser system sends laser beams into different directions. Different pictures are visible from different angles which created 3D effect. System bright enough to be used outdoors, even in bright sunlight. […]
Four Winds Interactive is having its first big conference in Denver next week – an event called Forward that is something of a departure from typical software company events that are mostly about product education, sales and contract retention. The agenda for this event is instead populated mainly by outside speakers, albeit most of them partners or major customers. […]
BCM’s winning pitch aimed to raise awareness and funds for the charity organisation, which was founded by Brian Freeman in 2014 to support the recovery and rehabilitation of returned Australian soldiers. The pitch highlighted the fact that while 41 soldiers have died in Afghanistan, 121 returning soldiers have committed suicide. […]
Lanseria International Airport, situated north of Johannesburg, serves 2 million passengers per annum. The consumer profile is upper LSM, business and leisure travellers, who enjoy luxury goods and for advertisers this is a golden opportunity to reach, engage and influence this highly sought-after market segment. […]
During Advertising Week, the Outdoor Advertising Association of America teamed up with outdoor media owners to spread the message that out-of-home advertising, unlike digital, is real. The outdoor advertising sector is a small part of the typical budget, accounting for 3.9 percent of total media ad spending (eMarketer). Why is that? […]
Activists focused on eliminating racial profiling, police brutality and officer-involved killings have chanted, tweeted and held signs saying #BlackLivesMatter for more than a year as the nation debates criminal justice reforms and people of color. […]
Posterscope has developed a unique Out of Home (OOH) advertising campaign for Jameson Irish Whiskey that launched in time for the Rugby World Cup. The campaign is the first of its kind in the UK and will enable Jameson to branch out from focusing simply on physical proximity to bars to ensuring advertising is in the most relevant locations, right across consumers’ lives. […]
