To the uninitiated, digital signage is nothing more than a fancy-looking screen that provides digital versions of corporate posters and advertisements. This mindset is rather shortsighted, and fails to take into account the impact that digital signage can have on the health of your retail business. […]
DOmedia, the largest marketplace for out-of-home (OOH) media, has now powered over $1 billion in transactions. The firm reached this milestone by bringing to market the first demand-side platform (DSP) and supply-side platform (SSP) for OOH media. DSPs and SSPs have driven major advancements in digital advertising. […]
In the broadest sense, an advertising agency creates stuff (ideas, strategies, actual creative) that helps a brand sell products. Lately, there's been a lot of hemming and hawing over defining the purpose and scope of an advertising agency. Most prevalent is the notion ad agencies do not want to be called ad agencies any longer. […]
The Digital Signage Business Climate Index GCC has been surveyed for the first time in 2015. The index stands at 40,49 base points. The positive outlook of the DBCI reflects the good business sentiment of the Digital Signage industry in the region The current business situation is rated positive or satisfactory by 81% off the polled companies. […]
Longtime Chattanooga outdoor advertising business owner Ken Hall has sold his area billboard inventory to Fairway Outdoor Advertising, officials said Monday. Hall, who has spent more than 40 years in the business, said he's turning 73 next month and plans to retire. Fairway acquired the billboard assets of Hall Outdoor Advertising in Chattanooga, North Georgia and Middle Tennessee. […]
The new London graphic design agency has been attracting the interest of businesses seeking a one-stop content production solution for digital signage systems. […]
DSE and DSF treated about 50 people to a bus ride through the city and a subsequent tour of Fulton Center’s 52 screens ranging from 55-inch LCDs to 32’x19’ LED walls. […]
The hospitality industry is making great strides in using digital signage to communicate everything from local weather forecasts to wayfinding instructions, as well as answers to frequently asked questions, like check-in and check-out times. […]
This is probably the best recap of the New York Digital Signage Week I have read so far - Ed. The New York Digital Signage Week, or NYDSW, took place for the fourth time last week amidst providentially glorious autumn weather. It was by any measure a great success, and the week is showing all the signs of becoming an institution itself. […]
Billboard operator Clear Channel Outdoor is exploring the sale of assets in some U.S. markets that could be worth at least $800 million, according to sources familiar with the matter. Clear Channel Outdoor has hired boutique investment bank Moelis & Co to advise on the potential sale, the sources said on Tuesday. […]
People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. […]
Seeking a foothold in the fast-growing out-of-home advertising space, MDC Media Partners has launched EnPlay Media, a standalone, technology-focused OOH communications company. EnPlay is led by partners Lauren Barbara, Connie Garrido and Melissa Lerner, and initially works for MDC clients including AMC Networks, Audible, Arby's, Timberland and Vans. […]
An accidental breakthrough in a Stockholm laboratory 15 years ago could reap a fortune for the engineers who made it as long as they can win over some of the most demanding consumers: video gamers. […]
Posterscope and Target Media, working with Locomizer and Clear Channel UK, have developed a pioneering Out of Home (OOH) advertising campaign for Bethesda’s Fallout 4 game release, using social tracking on Twitter to influence the distribution of their OOH communications. […]
Munich Airport is fully integrating all signage in the architecture of the new satellite. The search for right location with the best visibility is a recurring challenge in most airports. Airport operators strive for optimum way-guiding signage putting flight information and directions on first priority. […]
