Editors’ Picks

eMarketer: Digital to Account for 40% of Out-of-Home Ad Spending in 2015

Digital placements will account for more than half of out-of-home ad spending by 2018. Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception. Advertisers in the US will spend $2.96 billion on digital out-of-home (DOOH) advertising this year, according to the inaugural breakout forecast from eMarketer. […]

emarketer.com
Thu, Oct 15, 2015 at 1:50 AM

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The Drum: What does the future hold for outdoor advertising? Havas Media, OMD and Metro debate

From personalised ads to facial recognition and beyond, what lies ahead for out of home advertising ranges from the widlly innovative to the unknown. And as more and more billboards shift from poster to digital, brands are increasingly looking to take advantage of more immersive, and lucrative, experiences. […]

thedrum.com
Thu, Oct 15, 2015 at 1:49 AM

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BLE Beacon Advertising Networks to Break $2 Billion by 2020 (PR)

LONDON /PRNewswire/ -- ABI Research forecasts that dedicated BLE beacon advertising networks will be worth over US $2 billion by 2020. ABI Research's latest report, "BLE Beacon Advertising Networks," considers the use of BLE beacons, audio/ultrasound and LED/VLC for advertising purposes across large third-party networks, Out of Home (OOH) and in-store brand advertising. […]

prnewswire.com
Thu, Oct 15, 2015 at 1:39 AM

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Back to basics: digital signage content goals (Wirespring)

Maslow's Hierarchy of Needs has been used and abused by too many disciplines to count. In fact, I'm guilty of one such infraction back in 2012, when I wrote "5 Tips for Engaging Your Viewers Through Digital Messaging" (which is thankfully still pretty relevant). […]

wirespring.com
Thu, Oct 15, 2015 at 1:37 AM

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Taxi TV may be pulled from cabs (amNY)

Backseat televisions in yellow cabs, which have long annoyed passengers and drivers, may finally be dumped by the city for a smartphone or tablet-based payment system, officials said yesterday. The screens were fully introduced in taxis almost seven years ago, and gave passengers the chance to pay their fare with a credit or debit card, according to the Taxi and Limousine Commission. […]

amny.com
Thu, Oct 15, 2015 at 1:22 AM

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Lamar Billboards Find New Life Once Taken Down (REIT)

Lamar Advertising Co. (NASDAQ: LAMR) is ensuring that its billboards have a second lease on life once their advertising days are over. Rather than ending up in a landfill, the billboards are repurposed by Los Angeles-based outdoor gear manufacturer Rareform into surfboard bags, backpacks, laptop sleeves, wallets, and other types of bags and accessories. […]

reit.com
Thu, Oct 15, 2015 at 1:20 AM

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What digital signage can do in health care (DSToday)

Messaging is dynamically targeted for patient waiting rooms or employee break rooms. Integrations and applications can even automate these communications, which requires minimum maintenance. […]

Thu, Oct 15, 2015 at 1:06 AM

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Installation of the Week: Uniqlo Gives Fashion Shoppers a Chance to Wear their Mood (DSConnection)

UMood, as it is called, is technology that uses neuroscience to select the ideal T-shirt for matching a customer’s disposition. […]

digitalsignageconnection.com
Wed, Oct 14, 2015 at 9:28 AM

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Mirror: Back To The Future-style advertising billboards are on their way – and you won’t need glasses to see them

The technology uses precise lasers to create an image that appears different to your left and right eyes, giving it a 3D look. In exactly one week's time, we'll have arrived at the same date as Marty McFly in Back to the Future II . So it seems fitting that all kinds of technologies from the movie are proving true. […]

mirror.co.uk
Wed, Oct 14, 2015 at 7:18 AM

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Max Drachman on Outdoor Advertising Valuations and Acquisitions (Billboard Insider)

Max Drachman is an outdoor industry investment banker with Kalil and Co. Insider’s August 2015 interview with Drachman is one of our most viewed posts. Insider talked with Max this week about conditions the outdoor advertising acquisitions market. […]

Wed, Oct 14, 2015 at 7:11 AM

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16:9: Industry Weapon Says It’s Now Driving Signage On Chromeboxes

Pittsburgh’s Industry Weapon has formally joined the list of companies that have developed applications to work with Google ChromeOS-driven Chromeboxes and all-in-one Chromebases. The company, known for many years as a top Cisco partner, says the devices will work with its SaaS-based CMS platform, called CommandCenterHD. […]

sixteen-nine.net
Wed, Oct 14, 2015 at 5:57 AM

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Ireland: OOH ad spend increases by 4% across H1 2015 (Kinetic)

Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media’ spend, have once again shown a positive increase in the first half of 2015. OOH increases by 4% across H1 2015 when compared to the same period last year. […]

Tue, Oct 13, 2015 at 8:15 PM

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Reuters: DOOH Campaigns: New York’s Times Square ‘Kiss Cam’ back on after groping problems

Cosmetics company Revlon switched on its "Kiss Cam" in New York's Times Square on Tuesday, four days after the interactive billboard went dark over complaints that it was attracting gropers. […]

uk.reuters.com
Tue, Oct 13, 2015 at 7:58 PM

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Digital billboards are a sign of Silver Spring’s evolution (Greater Greater Washington)

After twenty years, the dying City Place Mall is finally coming back to life. New video screens on the building's historic exterior are another sign of how downtown Silver Spring is evolving into an urban place. The new screens. […]

greatergreaterwashington.org
Tue, Oct 13, 2015 at 7:54 PM

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Stuart Elliott: The ANA Conference, Then and Now (Media Village)

It's the annual conference of the Association of National Advertisers, known for the last decade or so as ANA Masters of Marketing. The 2015 conference, being held in Orlando, Fla., at the Orlando World Center Marriott, starts today and runs through Oct. 17. […]

mediavillage.com
Tue, Oct 13, 2015 at 7:52 PM

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