Fears of a backlash from campaigners on both sides of the abortion debate have prompted two of Ireland's leading outdoor advertisers to decline to run billboard ads for radio station Newstalk. […]
In a move expected to make outdoor advertising both more contextual and relevant, the deal will see existing phone boxes on high streets replaced with 'state-of-the-art' kiosks integrated with daylight-visible digital screens, allowing advertisers to deliver and optimise campaigns in real-time. […]
German outdoor advertising group Stroeer said it expected double-digit organic sales growth in the first quarter as it benefits from growing digitalisation. It said on Thursday its 2015 operating earnings before interest, tax, depreciation and amortisation came to slightly more than 200 million euros ($218 million), beating its own forecast for up to 200 million. […]
This year's CES was bigger than ever, but there are three clear implications for the out-of-home (OOH) advertising industry. First, consumers expect high quality, immersive, content-rich experiences, and Virtual Reality (VR) can help provide them. […]
Spending on out-of-home ads in South Korea slipped in 2015, with falling spending on transit ads dragging down increases in billboard and entertainment-area ad spending. But that’s expected to change this year, according to one researcher. Korea Broadcast Advertising Corp. […]
With Walmart, Target, Walgreens, The Home Depot, CVS and other leading national chains experimenting with beacon-based shopper communication, it looks as if retailers are genuinely ready and willing to take control of bringing The Internet of Things into the store environment. That so many retailers are willing to invest in IoT capabilities is a huge step in the right direction. […]
A study conducted by Mississauga, Ontario-based digital signage provider SignAd Network found that digital video in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos). […]
PRN’s deployment of new 4K TV wall at Costco offers brands and marketers powerful ways to tell their stories. […]
AB InBev spent the winter holiday season rolling out this megaposter campaign in the cities of Brussels, Antwerp and Leige for a rum-flavored beer aimed at the young and hip European clubbing public. […]
It means pushing the boundaries of programmatic tech beyond the Web to experiment with making real-time ads for the out-of-home OOH media. Google has run tests for OOH in London and Japan, and Spanier sees a huge opportunity to make more relevant ads within physical spaces. […]
The Powerball jackpot has swelled so quickly that it has outpaced some of our billboards. LED displays can only go up to $999 million. […]
Previously we considered the impact falling margins is having on integrators and looked at the importance of digital signage having relevant and engaging content. Here Steve Montgomery observes how signage networks are getting more complex and being developed with greater levels of interactivity. […]
Gabe Oliverio of Johnsen Fretty told Insider recently that Reed versus Gilbert and its aftermath of sign code challenges will be the most talked about out-of-home topic in 2016 and maybe for 2017. Here’s a review of the case and why it’s important for your billboard company. […]
I’m starting to get my head together for what will be my first time at Integrated Systems Europe, which is in Amsterdam in less than a month. Flight booked. AirBnB place arranged. […]
If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. […]