Editors’ Picks

Digital Will Account for More Out-of-Home Ad Spending in 2015 and Beyond (Mobile Marketing Watch)

Digital ad placements now constitute 40 percent of out-of-home ad spending and could account for more than half of out-of-home ad spending by 2018, according to a new forecast from eMarketer. “Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception,” reports eMarketer. “Advertisers in the U.S. […]

mobilemarketingwatch.com
Wed, Oct 21, 2015 at 6:59 PM

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16:9: CRI Finds Lenders, Completes World Deal with Digital Signage Deployment Firm ConeXus

Creative Realities has found lenders and therefore pulled the finances together to complete the acquisition of the digital signage deployment firm ConeXus World Global, turning ConeXus into a wholly-owned subsidiary of the Company. […]

sixteen-nine.net
Wed, Oct 21, 2015 at 5:32 PM

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OAAA hires Marketing Evolution to make OOH advertising easier to plan, buy and measure (PR)

"We decided to work with Marketing Evolution because they are a leader in ROI optimization and attribution analysis, they work with four of the ten largest OOH advertisers, and their experience in helping the digital industry plan, buy and measure ROI could be directly applied to the OOH industry," said Nancy Fletcher, President and CEO of the Outdoor Advertising Association of America (OAAA). […]

Wed, Oct 21, 2015 at 1:28 AM

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OAAA Taskforce Whitepaper by Marketing Evolution

Out of Home (OOH) is not easy to plan, buy or measure. In its current form, OOH faces significant headwinds relative to other media brought on by changes in technology, the emergence of big data, and growing pressure to prove ROI on advertising spend. However, the OOH industry is in a position to take advantage of these changes with the proper approach to the data and technology. […]

marketingevolution.com
Wed, Oct 21, 2015 at 1:27 AM

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A breakfast debate and Fulton Center Tour by Digital Signage Federation on November 03, NYC

When: 03 Nov 2015. 8:30 AM - 12:30 PM Location: Guy's American Kitchen & Bar - New York City. Registration: DSF Members – Free. […]

Wed, Oct 21, 2015 at 1:08 AM

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MediaPost: US Media Ad Spend Up 6% Year-over-Year, Digital Gains; OOH dropped 16%

Although fewer TV advertising dollars were placed in September, the overall U.S. ad market had an uptick. Media spending in September rose by 6% versus the same time period a year ago, according to Standard Media Index, which tracks 80% of all U.S. […]

mediapost.com
Wed, Oct 21, 2015 at 1:03 AM

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UK Adspend Hits Record High in H1 2015; OOH up 3.8%, mobile up 52% (Mobile Marketing Mag)

UK advertising spending grew 5.8 per cent year-on-year to reach a record high of £9.42bn in the first half of 2015, with mobile growth exploding to break the billion pound barrier for the first time, according to new data from the Advertising Association/Warc. […]

mobilemarketingmagazine.com
Wed, Oct 21, 2015 at 12:58 AM

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Creative Realities acquires digital signage company ConeXus World (PR)

NEW YORK /PRNewswire/ -- Creative Realities, Inc. ("Creative Realities", "CRI", or the "Company") (OTCQB: CREX), a leading marketing technologies solutions provider, announced that it has completed the acquisition of ConeXus World Global, LLC ("ConeXus"). ConeXus is now a wholly-owned subsidiary of the Company. […]

prnewswire.com
Wed, Oct 21, 2015 at 12:20 AM

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Billboards re-emerge as an issue in Salt Lake City’s mayoral race (Fox13)

It’s an eclectic group of issues from a political action committee run by the general counsel of Utah’s biggest billboard company, Reagan Outdoor Advertising. Utahns for Independent Government is run by Nate Sechrest, who says they are supporting Jackie Biskupski because of her stand on those issues. “We're not trying to make anything seem like it's coming from Jackie. […]

Wed, Oct 21, 2015 at 12:16 AM

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South Africa: DOOH’s and Don’ts of digital outdoor adverting (Media Update)

Craig Wallis, Group Head at the MediaShop. Enter Stage Left: Digital Out of Home Screens Worldwide, we have digital billboards/screens as “the big thing” in Out of Home (OOH) and this technology, along with its amazing software, has allowed people to place screens, both big and small, in half a gazillion possible locations which consumers frequent. […]

mediaupdate.co.za
Wed, Oct 21, 2015 at 12:11 AM

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These Ex-Marines Create an App that is Making DOOH Advertising Smarter (Alley Watch)

Mira retargets in real life by affecting something called Digital Out-of-Home media (think: Digital Signage, Taxi TV, etc) which, for our purposes, we define as all the screens in all the public spaces that have 2 things in common (1) they’re serving us advertising and (2) none of them know anything meaningful about the audience immediately present. […]

alleywatch.com
Tue, Oct 20, 2015 at 11:57 PM

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Brazil: Brands and Advertisers Gravitate towards Digital Signage Services as Traditional Media Wanes (Frost & Sullivan)

SAO PAULO /PRNewswire/ -- As brands and advertisers across Brazil recognize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles like digital signage. The technology has the ability to reach huge audiences and play engaging and targeted messages to them at the point of sale, transit or wait. […]

marketwatch.com
Tue, Oct 20, 2015 at 11:53 PM

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Fortune: Starbucks to add video screens to 2,400 of its drive-throughs

Starbucks will be adding video screens to 2,400 of its drive-through lanes in the U.S. The process will happen over the next 12 months. Such screens are standard at drive-through lanes of many fast-food chains, such as McDonalds MCD -0.62% , Burger King QSR 0.29% , and Sonic—but the Starbucks screens will have a twist: customers will see their barista’s face when they relay their order. […]

fortune.com
Tue, Oct 20, 2015 at 4:10 PM

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Let’s go ‘Back to the Future’ of digital out-of-home advertising (DSToday)

Well the future is now, and as the wildly popular movie trilogy celebrates its 30th anniversary, it's a great time to examine the foresight of filmmakers Stephen Spielberg and Robert Zemeckis in their representation of the future of OOH ads. […]

digitalsignagetoday.com
Tue, Oct 20, 2015 at 2:54 PM

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16:9: If You Can’t Beat Them, Domain-Squat Them?

A Utah-based signage software company has taken the interesting and questionable step of buying and registering the unused domain suffixes of many key competitors. […]

sixteen-nine.net
Tue, Oct 20, 2015 at 9:19 AM

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