PML Group's annual Out of Home (OOH) market review for 2015 indicates that the OOH sector grew by 6% in 2015, following on from a similar level of growth in 2014. […]
This is Disneyland for Adults, with goodies and high-tech paraphernalia crammed into every connected nook and Smart cranny. The show used to be held at just the Las Vegas Convention Center, but it's grown so large (170,000 visitors attended this year) that it's now spilled over to fill up much of the nearby Sands Convention Center, as well. […]
On February 7, the Super Bowl will toast 50 years with the NFL capping off the season-long celebration commemorating its golden anniversary. This year they’ve dropped the traditional Roman numerals usually marking the championship game. It will be Super Bowl 50 — not Super Bowl L. […]
LinkNYC, the program that plans to convert old New York City payphones into Wi-Fi hotspots with handy USB charging ports, made its official debut today. The so-called "Links" will eventually be available at 7,500 old payphones, but the retrofitted terminals are initially rolling out in beta testing across a few city blocks in Manhattan. […]
The price of billboards reminding Detroiters to vote is doubling and officials blame the elimination of straight-party voting in Michigan. The City Council this week approved a no-bid contract with International Outdoor of Farmington Hills for up to 21 billboards featuring key voting dates and reminders from City Clerk Janice Winfrey. The cost of the three-year deal: $900,000. […]
The Digital Signage Federation has announced its 2016 executives, as well as the elected broad of directors. Randy Dearborn, who runs MGM Resorts International’s many different digital sign installs, is the 2016 Chairman and Ken Goldberg, CEO of Real Digital Media, has been sent to the sunny porch out back where they put past chairmans. […]
Fliphound is the first automated buying platform for the Out-of-Home industry and is designed from an operator’s perspective to attract new advertisers without interfering with their existing billboard business. Fliphound went live in May of 2013 and has managed and executed thousands campaigns for more than 500+ advertisers. […]
JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative. […]
Anyone in the emerging technology business can relate to annual predictions that the next year was going to be the one in which their industry took off. People in the digital signage industry have stopped doing that — because the business did, after many years, finally take off. […]
This spring season will see the launch of 50 brand new, high-impact digital screens in the heart of London’s largest Retail Zone – the West End. 25 double sided locations will reach shoppers across the full-length of Oxford Street, the busiest shopping street in Europe. […]
As always, there were a few real innovations presented. Augmented reality, for one, can be best described as incorporating stock images into an actual view on a digital device. For example, adding stock decorations from a catalog to a dinner table for a consumer or enhancing a store aisle set with images of new products or signage. […]
The latest This Year Next Year report from media agency GroupM predicted overall growth of 15.5% for the year ahead, up from last year's growth of 14.2%. Sporting events like the T20 World Cup, taking place in India this year before the India Premier League starts, will boost spending, as will a number of state assembly elections, IndianTelevision.com reported. […]
The 10-year contract includes exclusive external wraps and internal train branding. Outdoor advertising leader JCDecaux yesterday announced their exclusive contract for advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks. […]
Highlights in This Issue: - 2016 Consumer Electronics Show Key Takeaways; - Programmatic in the Digital Signage Software Industry; - Companies Showing Interest in Facial Recognition Tech; - DPAA Mobile Integration Committee Update; - Total Global Advertising and Marketing Revenues Update; - UK DOOH Market Update. […]
While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers. Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens. […]