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Tuesday, November 19, 2013 Tue, Nov 19, 2013

An Advertising First: British Airways DOOH Ads Interact with Aircraft Flying Overhead

BA is claiming the technology for the ‘Magic of Flying’ campaign is an “advertising first”.

The advert, developed by the airline’s global creative technology Ogilvy 12th Floor, aims to remind people how magical flying can be. The ad are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom built surveillance technology. […]

Tue, Nov 19, 2013 at 3:49 PM

Monday, November 18, 2013 Mon, Nov 18, 2013

Sunday, November 17, 2013 Sun, Nov 17, 2013

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