By Jesse Breidinger of The Coca-Cola Company. Whether in restaurants and other types of food service locations, marketers face the challenge of creating a personalized experience across the wide variety of consumers that enter their venue. […]
Beer brand Republica Parrillera Pilsen has literally erected an eye-catching billboard ad -which resembles a penis. The billboard, which looks like an erection depending on the direction commuters see it from, has been grabbing the attention of Costa Rican drivers. […]
Digital OOH is indeed the fastest growing sector. FEPE figures record annual growth of above 20 per cent in each of the years from 2007 to 2015 and PWC estimates that DOOH will grow by over 16 per cent in established markets and 30 per cent in emerging markets over the next few years. China will become the world’s biggest DOOH market in 2017. […]
SAN DIEGO, CA: Out-of-home (OOH) media are particularly effective in reaching smartphone users shortly before they engage in activities such as mobile shopping, mobile search, and mobile social networking. […]
Clear Channel Outdoor's Scott Wells talks real-time marketing for traditional media. I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business. […]
This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on version 4. […]
Takeaways from the Inaugural Consumer Electronics Show in Shanghai. Asia's first-ever Consumer Electronics Show had Chinese-made drones, a self-driving concept car from Audi and a robot that does the cooking. […]
Out-of-home (OOH) media outpace other traditional media in reaching smartphone users in the hour before they engage in specific mobile activities such as mobile shopping, mobile search, and mobile social networking, says the Outdoor Advertising Association of America (OAAA) in a recently-released study conducted by RealityMine. […]
By Outdoor Plus' Jonathan Lewis (sponsored feature). The fact that we can now deliver messages quicker than press to an audience bigger than TV at a time when the audience is at their most receptive is truly revolutionary. This is only the beginning. […]
Diageo is launching an exclusive digital out of home campaign for Pimm’s through Ocean sites which activates once the weather reaches a summery 21 degrees. Planned by Carat and Posterscope, the weather activated campaign runs across a combination of 12 premium screens in London and Birmingham Thursdays to Sundays during peak commuter periods. The Pimm’s campaign runs for 10 days. […]
Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone thought it was a good idea to serve up this sign’s content live from the cloud. Cloud down = sign down. […]
Source - Outdoor Media Centre. Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. […]
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. […]
City Outdoor has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment. The screens will be live in September and will compliment City Outdoor’s current digital offering. […]
As it relates to advertising, you need to capitalize on the moments you have the viewer watching the screen. […]
