Editors’ Picks

The power of out of home advertising’s effect on social (Sysomos)

I worked at Clear Channel Outdoor for two years running marketing, and the whole time we’d execute campaigns knowing that the un-skippable nature of Out of Home (OOH) generated word of mouth (ie: social) effectively. And in some huge campaigns we did in concert with iHeart Radio we saw some huge activity in the social channels (Lady Gaga comes to mind!). […]

blog.sysomos.com
Mon, Nov 23, 2015 at 1:07 AM

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Digital signage bridges the omnichannel customer journey (DSToday)

To the uninitiated, digital signage is nothing more than a fancy-looking screen that provides digital versions of corporate posters and advertisements. This mindset is rather shortsighted, and fails to take into account the impact that digital signage can have on the health of a retail business. […]

digitalsignagetoday.com
Mon, Nov 23, 2015 at 1:05 AM

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The Drum: BBC Worldwide lines up London real-time billboard polls to raise awareness around BBC Store launch

BBC Worldwide has partnered with Outdoor Plus to host billboard polls to generate buzz around the launch of BBC Store – an e-store where audiences can purchase the broadcaster’s shows. The campaign will ask of the public who their favourite BBC characters are, urging them to vote using specialised hashtags. […]

thedrum.com
Mon, Nov 23, 2015 at 1:04 AM

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Videos of presentations from the 2015 DPAA Video Everywhere Summit in NY

The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel. […]

Editorial
Sun, Nov 22, 2015 at 8:06 PM

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10 reasons retailers should embark on digital signage (Retail Customer Experience)

Small and medium-sized retailers often struggle to compete with bigger competitors. Digital signage can be a helping hand in that struggle by offering a platform to grab the attention of potential customers, help drive customer traffic and boost sales. There are many stunning examples of digital signage that attract and interact with customers in ways that can skyrocket business in record time. […]

retailcustomerexperience.com
Sun, Nov 22, 2015 at 3:15 AM

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Royal Caribbean is putting Periscope broadcasts on digital billboards (Mashable)

In conjunction with the "Come Seek Live" brand campaign from ad agency MullenLowe, Royal Caribbean is showcasing some of the cruise line's destinations by livestreaming them through Periscope, then sending edited versions of those broadcasts to digital billboards in New York City within minutes. The video series started Nov. 13 and ends Nov. […]

mashable.com
Sat, Nov 21, 2015 at 5:57 PM

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Sorry, mobile: Cash is still king in retail (Retailing Today)

Various technology analysts, retail industry pundits, and economists of all stripes, have long predicted the demise of paper and coin currency along with the dawn of a cashless society. And it is true that over the last few years, we’ve seen a big acceleration in the drive towards large-scale consumer adoption of new digital payments technologies, especially in the mobile category. […]

retailingtoday.com
Sat, Nov 21, 2015 at 5:38 PM

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16:9: Giant Curved OLED Clusters Suspended By LG At Seoul’s Airport

Here’s a bit of a statement by LG about its commitment to large-format OLED displays – 280 55-inch OLED displays in a couple of curved, suspended video walls in the terminal at Seoul, South Korea’s Incheon International Airport. […]

sixteen-nine.net
Sat, Nov 21, 2015 at 12:12 AM

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16:9: IntuiLab’s Interactive Touchscreen Toolset Now Includes Rich Data Tracking Capabilities

The French interactive software firm IntuiLab has pushed out a new version of its IntuiFace platform – which enables people to develop touchscreen applications without having any real coding skills – that layers in what it calls enterprise-class data tracking capability. […]

sixteen-nine.net
Fri, Nov 20, 2015 at 1:04 PM

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16:9: 14 Digital Experiences In Giant Nebraska Furniture Mart

Here’s a look inside at the digital signage installed in the giant Nebraska Furniture Mart store that opened in the Dallas-Fort Worth area earlier this year. Premier Mounts and Reflect have pushed out a press release about the installation that sees “14 unique digital experiences for nearly 60 displays throughout the store.” Sounds like a lot, right? […]

sixteen-nine.net
Fri, Nov 20, 2015 at 9:27 AM

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Canada: Controversial billboard will be altered following flood of complaints (CBC)

A controversial billboard put up by an oilfield services company near Killam, Alta., will be altered after 48 complaints were filed to Advertising Standards Canada. The Toronto-based regulatory body told CBC Friday all of the complaints came from Killam residents. The town's population is listed at 981 as of 2011. […]

cbc.ca
Fri, Nov 20, 2015 at 7:51 AM

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Clear Channel Outdoor: OOH Drives Higher Percentage of Earned Media Conversations (Media Village)

Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. For instance, media buyers are acutely aware of two trends in the advertising business. First, people are spending less time at home in front of traditional TVs. […]

mediavillage.com
Fri, Nov 20, 2015 at 2:21 AM

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Australia: digital billboards declared safe (Chronicle)

DIGITAL billboards are no more dangerous than other forms of roadside signs. An Australia-first study by the shows concerns the on-trend form of advertising, which uses LED screens to broadcast still electronic advertising, are misplaced. […]

thechronicle.com.au
Fri, Nov 20, 2015 at 2:06 AM

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Philadelphia Unveils Fancy New Ad-funded Bus Shelters to be Installed by Intersection (Philly Mag)

Officials took the wraps off what may be the most useful and attractive piece of street furniture ever to grace Philadelphia’s streets. That would be the new bus shelters that Intersection, an “urban experience” firm formed by the merger of urban technology design firm Control Group and the Titan advertising company, will install and maintain at more than 600 bus stops across the city. […]

phillymag.com
Fri, Nov 20, 2015 at 2:04 AM

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16:9: US Lobby Group Warns Ultra HD Screens Can Be Energy Hogs

Via Display Daily The emergence of LED-lit LCD displays and the disappearance of plasma displays would probably, reasonably, make end-users think that energy consumption is no longer much on an issue in digital signage deployments. LEDs, after all, are far more energy efficient than the older technologies that were light up flat panel displays. […]

sixteen-nine.net
Fri, Nov 20, 2015 at 2:03 AM

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