The Drum: BBC Worldwide lines up London real-time billboard polls to raise awareness around BBC Store launch
BBC Worldwide has partnered with Outdoor Plus to host billboard polls to generate buzz around the launch of BBC Store – an e-store where audiences can purchase the broadcaster’s shows. The campaign will ask of the public who their favourite BBC characters are, urging them to vote using specialised hashtags. […]
Mon, Nov 23, 2015 at 1:04 AM