InfoComm MEA is to become a standalone show in 2016. To be held from 6 to 8 December 2016, the event will continue to be jointly organised by InfoCommAsia and the Dubai World Trade Centre, where it will be held once again. […]
The Outdoor Advertising Association of America last month launched a new campaign designed to highlight that reality problem and prove the unique strengths and marketing effectiveness of OOH advertising. […]
We’re obsessed with the evolution of the shopping experience. Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold. […]
It's been four years since advertising industry groups joined to form the Making Measurement Make Sense (3MS) initiative, and nearly 18 months since Association of National Advertisers CEO Bob Liodice called for a "measurement mandate" to improve the state of accountability. So what's changed? Plenty, actually. […]
BILLBOARDS ridiculing Christian communion wafers and asking if people can flush the Koran down the toilet have been rejected by a major Australian outdoor advertising company. The ads were to be posted in Melbourne, Sydney and Brisbane to promote atheist and American author Sam Harris, who is touring in January. […]
MUMBAI: Spending on outdoor advertising picked up in the third quarter and the sector is likely to see an annual increase of between 7% and 8%, according to industry figures. Exchange4Media spoke to a number of OOH owners and media agencies who all agreed that Q3 2015 had been a significant improvement on the same period in 2014, thanks to campaigns run by government and ecommerce businesses. […]
Clear Channel Outdoor Billboard Donation Aims to Combat Distracted Driving, Hit-And-Runs. LOS ANGELES--(BUSINESS WIRE)--Clear Channel Outdoor (CCO) today announced a new campaign with the Los Angeles Police Department (LAPD) to prevent distracted driving and reduce the number of hit-and-run accidents in the Los Angeles area. […]
This week, the Association of National Advertisers (ANA) in the US took the unprecedented move of hiring two independent firms to support its fact-finding efforts to uncover (and hopefully resolve) issues that have cast a huge, dark cloud over the transparency of the US media industry. […]
The interactive digital billboard featured below recently amazed passersby in Stockholm as it warned pedestrians about obstacles lurking just around the corner. […]
Pearl Media and key partner Initiative built a touch interactive storefront for Korean Air that served as a gateway to other countries. An interactive storefront was created for Korean Air in which consumers could create a customized postcard for one of four Korean Air destinations through touch technology. […]
The Mexico Tourism Board has taken over the Immersion Zone at London's St Pancras International Station as part of a major tourism push. The post St Pancras turns into Exotic Paradise appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]
Hundreds of bus shelters across Seoul, South Korea have been fitted with 46-inch touch sensors to give commuters engaging, easy-to-access real time information about traffic, transit routes and local amenities. The post Seoul’s interactive bus information system appeared first on AV Magazine | Pro AV news, analysis and comment from Europe’s leading Audio Visual title. […]
Global advertising spend is released by the forecasting companies ZenithOptimedia and Carat who estimate a 5% growth in 2016 in their Q3 forecasts. Key events to drive 2016 global adspend are said to be the USA presidential elections, summer Rio Olympics and the UEFA Football Championships. […]
Fourth quarter is always an exciting time in media. Maybe it’s from the old television model, but the season still feels ripe for a premiere. But we’ve seen that model decline, year-over-year, as an abundance of choices and consumer control have fragmented our industry along with our efforts to communicate to consumers. […]
Wildstone Airports and Edinburgh Airport have launched The Edinburgh Domination, an opportunity for one key brand to gain complete access to the Edinburgh Airport audience of 11 million customers across the airport’s jet bridges and all airside access points. […]
