LONDON: About 45% of an advertiser's out-of-home (OOH) budget should be given over to digital outdoor media according to a new study. At the request of Talon, the independent outdoor media specialist, BrandScience, the Omnicom econometrics and data science business, analysed some 211 OOH ad campaigns that ran between 2011 and 2015. […]
The Grand Prix winner is: WCRS and Ocean Outdoor, For Women's Aid. The Chairman's Award: Chosen by the chair of the judging panel as her personal favourite. The winner is: Exterion Media, For Battersea Dogs and Cats Home. […]
The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. The research by BrandScience, the Omnicom econometrics and data science business, analysed over 211 OOH ad campaigns between 2011-2015 and was commissioned by Talon, the independent outdoor media specialist. […]
Forrest is the first OOH Media Owner in the UK to deliver a geographically robust full giant digital offering encompassing an entire city. With cover of 418,776 and 45.19% reach of the Greater Glasgow population, no other media (with the exception of TV) can deliver such tremendous audiences to an advertiser. […]
JCDecaux, the UK’s leading Outdoor advertising company, continues its digital rail expansion with the unveiling of ten state-of-the-art digital 6-sheet screens at London Blackfriars. Having commenced the management of this key station earlier this year, this network is the start of JCDecaux’s planned digital development across the Govia Thameslink Railway portfolio. […]
DSS MENA featured 12 speakers, 11 exhibitors, 10 presentations, three panel discussions and attracted 196 delegates – a significantly high number for a launch event. The venue proved an ideal location for networking in and around the one-day event. Two thirds of the attendees were visiting from the UAE, indicating how DSS MENA struck a positive chord with the local market. […]
Nine out of 10 children are being exposed to alcohol advertising weekly and half of all children see four or more advertisements for alcohol every day. The findings have led to a call for outdoor alcohol advertising to be scrapped and for new rules to come in to play regarding online and broadcast marketing. […]
I went walkies Tuesday in a couple of Dubai mega-jumbo-Godzilla malls, guided by Nick Giorgetti of 2.0 Concepts, and took a buncha photos of signage installs. Walkway to Dubai Mall with cascading displays. […]
Mvix’s cloud-based solution supports HTML5 media playback, playlist and template management, comprehensive scheduling options and a multi-role user management. […]
Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late. While newspapers, magazines, radio and even now television are struggling to hold on to advertising dollars, OOH revenue is going up. That continued in third quarter, when ad spending increased by 4.3 percent over last year, according to the Outdoor Advertising Association of America. […]
JCDecaux Airport UK has launched the third instalment of their Business Traveller research series yesterday. The Business Traveller series was the first of it’s kind and today it is the longest standing research project for JCDecaux UK Airport. Running since 2011, the study provides insight into the profile and opinions of frequent business travellers. […]
Digital out-of-home marketing provides opportunities to get marketing messages to consumers in unexpected places where they are more likely to sit up and take notice. Internet connected billboards and interactive ads at bus shelters are on the rise. You may have noticed that more and more gas station pumps are equipped with television screens. […]
BT has created two special build installations that will bring to life the combined power of the strongest 4G & Wifi network by recreating the infamous Tesla balls from their latest television commercial starring Willem Defoe. The first site is located on Shoreditch High St, next door to tech city, with the second situated in Sandpits Parade, Birmingham. […]
New Era has initiated an out-of-home advertising campaign directing Londoners to JD Sports to snap up its unique range of Major League Baseball branded hats. The sports headwear brand will run an ad campaign in the London underground putting forward its “This is the Cap” campaign with Major League Baseball and JD Sports. […]
The first digital signage solutions required several components, including a dedicated plasma or LCD display panel, a separate computer that acted as the media player and dedicated data connections that included a modem, router and wiring. With these legacy setups, costs could add up quickly. Today’s high-quality, 24/7-rated LCD display panels are very affordable and compact. […]
