Back in 2008, LG Electronics coined the term "techorating" to define a fusion of technology and decorating, using tech to create or be an element of interior design and decor. […]
Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards. The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. […]
Creating compelling visual signage is truly an art form. You want your signs to stand out and be visible, but you don’t want them to be distracting or overwhelming. You want your signs to convey messages clearly, but you also want them to be unique. […]
The New York-based digital signage agency/solutions provider Show + Tell is known for working on very big canvases, like the screens up the street from them in Times Square. But the company has just released a decidedly different product called Video Sign Player – a free, entry-level signage player app that runs on the newest version of the Apple TV set-top box. […]
Google booth at DSE 2015 The digital signage ecosystem has developed at least two distinct camps, with distinct points of view, about the presence of tech giant Google in this relatively teeny industry. On one hand, there are people like me who think a company with a huge impact and footprint on the everyday working and personal lives of billions is hard to dismiss and ignore. […]
Convergence between this technology and mobile devices is now a prominent trend, finds Frost & Sullivan. […]
The agreement allows the Australian Paralympic Committee to advertise for their athletes on the road to the Rio 2016 Paralympic Games. Leading Out Of Home (oOh!) advertising company has pledged AUD 1 million worth of world class advertising assets to allow the APC to call for public donations for their Australian Paralympic Team. […]
The FEPE Board have announced that the next FEPE Congress will be held in Barcelona on June 1st-3rd 2016. As always the Congress will offer a superb networking opportunity with the content more challenging and relevant than ever. The format will be different from past years using a mix of Speakers, Panel Sessions and workshops. […]
Mobile Carriers Are Working With Partners to Manage, Package and Sell Data. U.K. grocer Morrisons, ad-buying behemoth GroupM and other marketers and agencies are testing never-before-available data from cellphone carriers that connects device location and other information with telcos' real-world files on subscribers. […]
For the fifth consecutive year since the launch of MOVE, Out-of-Home (OOH) audiences have increased, with the 2015 data update showing an overall audience growth of 3.4%. […]
The OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH media owners. […]
I wonder sometimes if there is more blah-blah going on about real-time, hyper-targeted Digital OOH campaigns than actual executions, but here’s an example of a brand pushing immediacy and relevance through the medium. Gett is an on-demand car service building up its user base and competing with Uber, Lift and taxi companies in New York City and elsewhere. […]
The outdoor sector is currently one of the brightest spots for media investors. Since floating a year ago, APN Outdoor has seen its share price grow by more than two thirds. And rival out of home firm oOh! […]
Posterscope and Carat Edinburgh have developed an innovative Out of Home (OOH) advertising campaign for GORE-TEX® that capitalizes on the nation’s obsession with weather and brings to life the technological benefits of their fabric ─ durably waterproof and windproof, combined with optimized breathability, which maximizes protection and comfort for the wearer. […]
This summer invidis consulting joined forces with Integrated Systems Events for Digital Signage Summit Europe to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. Next year there will be another innovation – the Digital Signage Summit Europe will take place in June. […]
