Editors’ Picks

What’s up with OOH in Africa? (Media Online)

One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, wraps), retail/store media, moving transit (buses, taxis), stadium media, static transit media (ranks, airports) and activations but has also moved into digital (DOOH) and mobile. The ways in which data is considered, gathered and analysed is changing with the times. […]

themediaonline.co.za
Fri, Nov 6, 2015 at 1:59 AM

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MediaPost: Outfront Launches ON Smart Media, Mobile Network

Outfront Media is launching a new technology platform and mobile network for outdoor advertising that includes addressable digital displays and cross-channel targeting with mobile devices, the out-of-home media company announced this week. The new platform, called Outfront ON Smart Media, combines cloud distribution with addressable displays and Outfront’s programmatic distribution network. […]

mediapost.com
Fri, Nov 6, 2015 at 1:56 AM

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oOh!Media shares surge on InLink acquisition (Sky News)

Shares in outdoor advertising group oOh! Media have surged after it upgraded its earnings forecast and struck a $45 million deal to buy Inlink Group, which owns nearly 3,000 digital screens in office towers, cafes and fitness centres. […]

skynews.com.au
Fri, Nov 6, 2015 at 1:54 AM

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OUTFRONT Media Third Quarter 2015 Revenue up 14.9%, to USD 386.7 million (PR)

NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today reported results for the quarter ended September 30, 2015. "As expected, third quarter results saw continued strength in transit and a return to growth in billboards, and we are pleased to see an improving trend into the fourth quarter," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. […]

prnewswire.com
Fri, Nov 6, 2015 at 1:51 AM

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How to Increase Your Digital Signage Engagement (White Paper by Mvix)

Reach, Resonance and Reaction. These are the three factors that form the foundation of a successful digital signage campaign. You want to reach the right audience using content that resonates positively so you can generate the desired reaction. […]

prweb.com
Fri, Nov 6, 2015 at 1:47 AM

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Outsmart and IPAO launch data tool to boost confidence in outdoor ads In the UK (Campaign Live)

Outsmart, the marketing body for the out-of-home advertising industry, and the IPA's outdoor specialists have launched a new data-led tool for outdoor advertisers. The data management application, called Space, is designed to store, categorise and standardise every piece of OOH inventory within the UK market. […]

campaignlive.co.uk
Thu, Nov 5, 2015 at 1:20 AM

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Press coverage of the DPAA Video Everywhere Summit, November 03, 2015, NY, NY

Charlene Weisler of Media Village recapped the DPAA Summit in her article The Mediapalooza is the Message Says the DPAA. She writes: Currently “forty-one percent of OOH is digital,” according to DPAA Chairman François de Gaspé Beaubien -- and this is poised to increase over the next few years. […]

Editorial
Wed, Nov 4, 2015 at 5:12 PM

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MediaPost: Video May Be Everywhere, But Industry Debate Finds It’s Not Necessarily Equal (Sort Of)

All screens are not necessarily equal, according to a debate of top industry executives capping off the Digital Place-Based Advertising Association’s annual “Video Everywhere” conference in New York Tuesday. […]

mediapost.com
Wed, Nov 4, 2015 at 4:22 PM

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Australia: Here’s why oOh!Media Ltd’s share price is skyrocketing today (The Motley Fool)

On a day where most stocks are trading deep in the red, oOh!Media Ltd (ASX: OML) have soared more than 11% to $3.90. They rose as much as 14% to an all-time high of $4.00 per share earlier in the session. By comparison, rival APN News and Media Limited (ASX: APN) fell 2.9% while the ALL ORDINARIES (Index: ^AXAO) (ASX: XAO) is down 1.2%. […]

fool.com.au
Wed, Nov 4, 2015 at 4:21 PM

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Airport Media takes over advertising contract at Gatwick Airport from Eye Airports (Airport World)

Airport Media and Eye Airports have reached a collaborative agreement that will see the former take over the running and full operations of Gatwick Airport’s media/adveritising sales, with immediate effect. […]

airport-world.com
Wed, Nov 4, 2015 at 4:18 PM

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Are Digital Ad Blockers Signaling a New Era for Traditional Advertising? (Business 2 Community

Ad blockers started as innocent browser extensions and were used by a small segment of tech savvy people. That was a few years ago. Since then, the digital marketing landscape has changed dramatically. […]

business2community.com
Wed, Nov 4, 2015 at 4:03 PM

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Magazine battles ex-CBS billboard spinoff to clear Out Front name (Denver Business Journal)

When one of the country’s largest outdoor advertising businesses changed its name and rebranded last fall, it turned life upside down for Jerry Cunningham and his Out Front magazine, a 40-year-old publication for gay and lesbian readers. It started with phone calls from people stopped along U.S. highways wanting to buy ads on billboards they saw. […]

bizjournals.com
Wed, Nov 4, 2015 at 3:59 PM

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Digital Signage Expo 2016 Opening Keynote to Feature David Meerman Scott Address on “Real-Time Marketing” (DSConnection)

DSE 2016 will be held March 15-18 at the Las Vegas Convention Center in Las Vegas. […]

digitalsignageconnection.com
Wed, Nov 4, 2015 at 10:13 AM

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JCDecaux Launches Digital Signage Network at Singapore Mall ION Orchard (DSConnection)

Located at key touch points along the busiest linkways of Orchard Road, the brand new network is comprised of nine screens that are unmissable to passing shoppers and train commuters. […]

digitalsignageconnection.com
Wed, Nov 4, 2015 at 10:05 AM

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Installation of the Week: Stopping Melanoma with Digital Signage (DSConnection)

The ‘Stop the Spread’ operation ran from October 6 through October 13 at the Pitt Street Mall in Sydney, Australia and featured custom-made JCDecaux digital panels. […]

digitalsignageconnection.com
Wed, Nov 4, 2015 at 9:01 AM

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