Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand. […]
With nearly 100 hours of education in just two days, DSE offers sessions for everyone from absolute rookies to industry veterans. […]
oOh!media today announced it has secured further long term contracts with shopping centre owners of key retail locations in New Zealand boosting its offering to a total of 30 centres. The contracts include new agreements with Tinline Property Group and Talavera Property Group, and the extension of existing agreements with AMP Capital. […]
Düsseldorf, blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. […]
Quebecor Media Out of Home will soon make new advertising platforms available to advertisers on Téo electric taxis, which will be introduced in Montréal in March 2016 after a breaking-in period that is beginning now. […]
While everyone would love for their digital signage to last forever, the reality is that with any technology it needs continual upgrades and maintenance. Our panel of industry experts will share their guidance on: How often should I upgrade my media players? What lifespan should I expect out of my LED display and how can I prolong it? […]
A photograph of Stephen Hawking appeared on a group of billboards in Times Square yesterday alongside a cryptic numerical code, and now the Internet is left to decipher what this all means. […]
From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year. Outdoor advertising is evolving faster than ever before. Never has new technology been driving such massive change, not only in how we display ads, but also in how we plan campaigns. […]
Lost in this cacophony of :30 and :60 TV ads is how little, comparatively, is spent on out-of-home media to reach constituents. Out-of-home media spending continues to increase year after year yet candidates are reluctant to embrace this medium where they can control message while also geographically targeting voters in a city, district, county, region, or state. […]
While beacons were one of 2015’s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover best-response solutions for their customers. […]
The ad industry comes to grips with perhaps the most pressing issue of 2016: How to achieve marketing efficiency when consumers are going out of their way to avoid ads and the bottom is falling out of the middle class, making mass marketing even less relevant. For decades, marketing searched for the "next big thing," be it branded entertainment, social media, native content or content marketing. […]
CENTENNIAL, Colo. --Lions Festivals have announced that America’s largest cinema advertising network, National CineMedia (NCM), has been appointed as the official representatives in the USA. […]
KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media – Europe’s largest privately held Out-of-Home (OOH) advertising business. […]
Sponsored by PlaceIQ. Marketers today use location data in all kinds of ways — from figuring out where people are most likely to do their holiday shopping to identifying male teenagers who are close to a fast-food restaurant. […]
The Santa Rosa County Sheriff's Office began broadcasting wanted fugitives, missing persons and public service announcements on electronic kiosks that will be distributed around the county. The devices are called Community Pro-Tektor Kiosks, and they are essentially portable, free-standing billboards that broadcast need-to-know information to the community. […]
