NEW YORK -- xAd, a location platform that enables marketers to reach the right people based on the real places they visit every day, announced a partnership with OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., to expand the OUTFRONT mobile product set. […]
Martech is evolving quickly, bringing a fresh raft of marketing opportunities and challenges says oOh!Media CMO Michaela Chan. Technology has driven a lot of change in the out-of-home advertising space and providers like oOh!Media have been working to harness these digital innovations to create campaigns that boost engagement and customer experience with brands. […]
In addition to the Executive Committee, which is directed by the DSF’s bylaws to be comprised by the DSF Chairman, Vice Chair, Secretary/Treasurer and immediate past Chair, the four standing DSF Committees and 2016 appointed co-Chairs are: Membership Committee Len Dudis, Corporate Vice President, IT, Seaworld Parks & Entertainment Sandi Stambaugh, Vice President, Product Management, Synnex Corp. […]
PHOENIX -- Arizona has long been a haven for astronomers who take advantage of its mountain peaks and vast stretches of dark, desert sky to gaze at stars and planets. The state is also home to a thriving billboard industry whose signs light up a vast network of freeways. The two industries have long clashed, and they are in the midst of another fight in the Arizona Legislature. […]
[…]
Mvix, a pioneer in affordable digital signage, examines the digital signage market opportunities for sign companies and print providers. The white paper was developed to help print and sign shops understand the ways in which they can leverage the growing popularity of digital signage to fend off competitive threats and increase their market share. […]
Recently floated out-of-home (OOH) company QMS has delivered its first financial results and reveals it has finalised acquisition of advertiser ABsee only a year after launching. The OOH company has released its first results since listing on the ASX in June last year, logging a profit of $5.7m and saw shares surge 90 per cent to $1.20. […]
There was a 7% increase year-on-year in the Out Of Home Advertising Market for 2015 according to Kinetic, the Out of Home media specialist. There research shows that large format including 48 Sheets, 96 Sheets, Commuter Squares, Metropoles & Golden Squares accounted for 31% of spend. […]
The US has gone all ‘Minority Report’ on us and created a new collection of billboards that use data from mobile phones to track what people do when they pass an outdoor ad. The technology was created by Clear Channel Outdoor Americas, according to Business Insider, and while it’s set to be highly useful for advertisers, not everyone is a big lover of it. […]
OOH stimulus prompts mobile search. Another study Kinetic carried out with Clear Channel delved into the relationship between OOH and mobile in the purchasing decision journey. We now know that mobile amplifies OOH content, but OOH also plays an important role in driving significant amounts of earned media via mobile. […]
Adjusted revenue up +14.0% to €3,207.6 million, adjusted organic revenue up +4.2% Adjusted operating margin of €695.2 million, up +10.3% Adjusted EBIT, before impairment charge, of €371.4 million, up +10.9% Net income Group share, before impairment charge, of €241.4 million, up +12.0% Net income Group share of €233.9 million, up +20.4% Adjusted free cash flow of €333.4 million, up +11.9% +12.0% increase in dividend per share proposed for the year 2015, to €0.56 per share Expected organic revenue growth rate at around 9% in Q1 2016 Paris, 3rd March, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended 31st December, 2015. […]
Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among the programmatic community – is 2016 the year when OOH will move from direct, negotiated buys and finally go full-on automatic? The advantages of programmatic trading of OOH inventory are evident. […]
I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote or accessing boarding passes. […]
4K displays have gone mainstream because they do 1080p so well. Most notably, 4K displays offer great opportunities in visual clarity, but place equal challenges on the ecosystem surrounding them – from content production, through playback/rendering, to actually getting the 4K signal to displays. […]
The brand delusion. The digital delusion. The age delusion. […]