For the first time since entering the market in 2004, BroadSign International, LLC has reimagined its BroadSign Administrator user interface to deliver a modern and intuitive user experience to global enterprise customers. The upgrade is available at no charge as part of BroadSign’s cloud-based model. […]
Outdoor advertising is evolving faster than ever before. Never before has new technology been driving such massive change, not only in how we display ads, but also in how we plan OOH campaigns. Here are Posterscope’s predictions for what 2016 holds in store for the out-of-home industry... […]
The measurement of audience for the strong-performing, outdoor advertising sector will be integrated into Enhanced Media Metrics Australia in early 2016. The out-of-home advertising sector has had a bumper year in 2015 with many of the listed companies in the sector, such as APN Outdoor and oOh! Media, upgrading earnings for the 2016 financial year. […]
In this post we will report on what CPG is doing in four other media categories: digital (including social and mobile; see breakout in next post), out of home, radio and newspapers. […]
According to a recent report from Kantar Media, total outdoor advertising spending in the U.S. rose 2.2 percent in this year’s second quarter amid an overall 3.9 percent decline in total ad spend, including decreases for cable and spot TV advertising, online display, magazines, newspapers and network radio. And outdoor marketing spend is up for the first half of this year versus 2014, as well. […]
Billboard messages that started popping up in the Greater Nashville area are grabbing motorists' attention. “Buy a gun for someone who can’t, buy yourself 10 years in jail," they read. The message is part of a national campaign organized by the Bureau of Alcohol, Tobacco, Firearms and Explosives and that the National Shooting Sports Foundation has dubbed "Don't Lie for the Other Guy. […]
Wrapify, based in San Francisco and launched in July, takes an idea that’s long been in the marketplace — wrapping cars with company logos and marketing messages — and drives it into the 21st century. […]
You’ve hit the outlets for Black Friday, swiped til’ your fingers were numb on Cyber Monday, perfected gluten-free holiday cookies, hung the mistletoe, unearthed the Menorah and trimmed the tree. But what have you done to celebrate the true spirit of holiday giving? […]
The U.S. out-of-home ad industry’s Traffic Audit Bureau this morning unveiled plans for a “major” overhaul of the industry’s audience measurement system. The first phase of the plan, which was unanimously approved by the TAB’s board, will begin a “testing phase” aimed at developing “significant improvements” in the way the TAB measures audiences. […]
For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success. Set your rates too high and you might scare away prospective advertisers, but set them too low and you're leaving money on the table. […]
The out-of-home (OOH) sector has seen year-to-date (YoY) revenue tracking at an increased 16.6 per cent over last year, with the full calendar year set to exceed expectations. The month of November is the OOH’s eleventh consecutive month of YoY growth, the Outdoor Media Association (OMA) reporting monthly net revenue of AUD 74.3m, compared to last November’s AUD 65.9m. […]
The President today signed the first long-term Highway Bill in a decade; Congress completed action on Thursday. The five-year bill retains the federal regulatory structure for billboards (Highway Beautification Act), which protects property rights by requiring that government pay just compensation for removal of billboards. […]
NEW YORK – The Traffic Audit Bureau for Media Measurement's Board of Directors gave unanimous approval to begin the testing phase for a major upgrade to the industry’s audience measurement system. The Traffic Audit Bureau, or TAB, is the Out of Home advertising industry body that develops the ratings currency used across the United States and Puerto Rico. […]
Earlier this fall I was invited to visit BroadSign at their new offices in downtown Montreal. It was the fourth move since the company was incorporated in 2004 under this brand name. Every move marked a milestone in BroadSign’s ascension to the top of the list of digital signage software makers. […]
Out-of-Home (OOH) advertising has reached an important crossroad between creative and data. Impactful, engaging creative has always been a given. But now, advancements of technology enable OOH advertisers to access a range of data sets that map and measure the impact of creative on the consumer experience through the sales funnel. […]
