Spending on out-of-home ads in South Korea slipped in 2015, with falling spending on transit ads dragging down increases in billboard and entertainment-area ad spending. But that’s expected to change this year, according to one researcher. Korea Broadcast Advertising Corp. […]
With Walmart, Target, Walgreens, The Home Depot, CVS and other leading national chains experimenting with beacon-based shopper communication, it looks as if retailers are genuinely ready and willing to take control of bringing The Internet of Things into the store environment. That so many retailers are willing to invest in IoT capabilities is a huge step in the right direction. […]
A study conducted by Mississauga, Ontario-based digital signage provider SignAd Network found that digital video in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos). […]
PRN’s deployment of new 4K TV wall at Costco offers brands and marketers powerful ways to tell their stories. […]
AB InBev spent the winter holiday season rolling out this megaposter campaign in the cities of Brussels, Antwerp and Leige for a rum-flavored beer aimed at the young and hip European clubbing public. […]
It means pushing the boundaries of programmatic tech beyond the Web to experiment with making real-time ads for the out-of-home OOH media. Google has run tests for OOH in London and Japan, and Spanier sees a huge opportunity to make more relevant ads within physical spaces. […]
The Powerball jackpot has swelled so quickly that it has outpaced some of our billboards. LED displays can only go up to $999 million. […]
Previously we considered the impact falling margins is having on integrators and looked at the importance of digital signage having relevant and engaging content. Here Steve Montgomery observes how signage networks are getting more complex and being developed with greater levels of interactivity. […]
Gabe Oliverio of Johnsen Fretty told Insider recently that Reed versus Gilbert and its aftermath of sign code challenges will be the most talked about out-of-home topic in 2016 and maybe for 2017. Here’s a review of the case and why it’s important for your billboard company. […]
I’m starting to get my head together for what will be my first time at Integrated Systems Europe, which is in Amsterdam in less than a month. Flight booked. AirBnB place arranged. […]
If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. […]
First full-motion digital external screen at the heart of Newcastle’s retail centre. Full-motion digital screen targeting the most affluent area in Newcastle, gives access to North East affluent shoppers and commuters. […]
2016 marks the 125th anniversary of the Outdoor Advertising Association of America (OAAA). To celebrate, the association is looking back on OOH advertising and the trade organization that has helped drive its success for the last 125 years. In the beginning, American roadside advertising was generally local. […]
With each new year comes a landslide of predictions and trends to guide us into the new year. While we don’t pretend to know the answers, we have assembled a panel of digital signage veterans to share their insights and opinions on some of the common questions surrounding content for digital signage: -Is HTML5 here to stay? -Open Source - how does it apply to digital signage? […]
With margins on digital signage hardware falling, can system integrators add value to installations and generate ROI by advising on content creation and implementation? Steve Montgomery finds out. The concept of digital signage has grown and developed over the past decade from virtually nothing to a major business. […]
