Editors’ Picks

16:9: Is Google’s Eddystone The Game-Changer For Beacons In Retail?

GUEST POST: Paul Croubalian, The Customer Experience Group For 132 years, the Eddystone lighthouse has stood on the treacherous Eddystone Rocks in Devon. Its light has shown out over the waters warning mariners and saving them from impending doom. Now, its namesake sets similar sights on saving retailers, restaurants, hotels, et al. […]

sixteen-nine.net
Wed, Dec 16, 2015 at 4:05 PM

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UK Digital Trends for 2016: OOH, In-Store Systems and Mobile Payments (e-Marketer)

Out-of-home advertising and in-store systems, including mobile payments, will see major digital transformations in 2016. Consumers should welcome most of these innovations. But they’ll be less keen on using smart home technology. […]

emarketer.com
Wed, Dec 16, 2015 at 3:12 PM

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Why 2016 will be OOH’s time to shine (Campaign)

2016 is set to propel OOH to even loftier new heights – and hopefully greater market share. Shifting contracts and private equity ownership will lead to greater market consolidation in 2016, resulting in renewed market investment, rapid advancements in data and technology infrastructure, and a range of advertising opportunities and breadth of innovation beyond anything we’ve seen before. […]

campaignlive.co.uk
Wed, Dec 16, 2015 at 3:06 PM

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MediaPost: The Sad Truth About Social Marketing: IAB UK Is Right To Call Social A ‘Teenager’

Time It's Grounded Until It Can Act Like An Adult? Social needs to grow up. That's what marketers have been saying for a good couple of years now, and it's exactly what they've said again in the latest research to come out of IAB UK. […]

mediapost.com
Wed, Dec 16, 2015 at 2:54 PM

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2016 is the year of attribution (Clickz)

Attribution, the process by which marketers quantify the contribution of various media in an ad campaign to the its desired impact, is receiving renewed attention as mobile grows increasingly central. It’s the time of year for predictions, and we’re not immune to that impulse. […]

clickz.com
Wed, Dec 16, 2015 at 7:35 AM

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Daktronics Installs Largest Commercial Display in Latin America (DSConnection)

The 595-square-meter display is currently being installed in Panama City as the fourth Daktronics installation for Futurad, who is rapidly growing their digital network in Panama. […]

digitalsignageconnection.com
Wed, Dec 16, 2015 at 7:27 AM

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Billboards addressing ‘fear about Islam’ put up in Tampa Bay (WFLA)

TAMPA, FL (WFLA) — Billboards have been put up around Tampa Pinellas County and Orlando for in order to help “dispel myths and fear about Islam during this challenging time,” according to the Islamic Circle of North America. ICNA says the billboards are meant to challenge people to get the facts about what Muslim Americans believe. […]

Wed, Dec 16, 2015 at 7:12 AM

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Are Outdoor Advertising Companies Becoming Tech Firms? (Linkedin)

The OOH industry, specifically the digital outdoor advertising industry, has evolved into a technology industry. Many OOH providers now have CTOs. In fact, many have larger IT/digital teams than sales teams in their corporate offices. […]

linkedin.com
Wed, Dec 16, 2015 at 2:48 AM

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Ad market soars as outdoor, digital thrive (The Australian)

Outdoor is booming, facilitated by the digitisation of billboards and signs, which allows the companies to rotate inventory more efficiently, although the figure for November was boosted by an accounting anomaly. APN Outdoor, oOh! Media and QMS Media all listed on the ASX in the past year and are trading well above their respective issue prices. […]

theaustralian.com.au
Tue, Dec 15, 2015 at 8:32 PM

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MediaTel: What next for the media industry? 2016 revealed (OOH included)

In the first of Mediatel's two prediction specials, Sky Media, Outsmart, DataXu, ZenithOptimedia and AdRoll reflect on the year gone by - and offer their thoughts on what 2016 will have in store. […]

mediatel.co.uk
Tue, Dec 15, 2015 at 8:29 PM

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DOOH ad operator Ocean Group announces restructure (Prolific North)

Digital outdoor advertising company Ocean has announced a restructure following its acquisition of MediaCo earlier this year. The London-based company agreed a deal with MediaCo – the company behind state-of-the-art digital touchscreens around Manchester – back in April. It also bought West Midlands-based outdoor media owner Signature Outdoor last year in a £15m deal. […]

prolificnorth.co.uk
Tue, Dec 15, 2015 at 8:28 PM

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Control a mammoth 101m Piccadilly Circus billboard from your smartphone (The Memo)

You can now customise the Curve screen at Piccadilly Circus: Create a personalised Burberry scarf using new 3D tech & fly it with pride using your mobile. Last Christmas, one of the most prestigious advertising locations in the world, Piccadilly Circus, ditched the well-worn TDK logo that had looked out over the junction since 1990. […]

Tue, Dec 15, 2015 at 8:23 PM

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JCDecaux to operate Guangzhou Metro’s media properties for 15 years (JCDecaux)

Paris, global outdoor advertising company JCDecaux SA announces that its wholly-owned subsidiary JCDecaux Advertising (Shanghai) Co., Ltd. has been appointed as a long-term media partner of Guangzhou Metro Corporation. […]

Tue, Dec 15, 2015 at 3:26 PM

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16:9: Cues And Clues To Tuning Your Digital Signage Content To Your Core Audience

One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. […]

sixteen-nine.net
Tue, Dec 15, 2015 at 10:54 AM

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Kinetic Launches Programmatic OOH Buying Platform (Kinetic)

Programmatic solutions are commonplace in the online world, but it’s a relatively new concept in the out-of-home media space. Confirming its position as an industry innovator, Kinetic has recently announced the launch of a pioneering programmatic offering for both static and digital out of home assets. […]

kineticnews.cn
Tue, Dec 15, 2015 at 12:49 AM

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