Editors’ Picks

DPAA’s 9th Annual Video Everywhere Summit Scheduled for Thursday, October 27, 2016

Iconic ‘Madison Avenue’ Hotel Hosts Event as Part of NY Digital Signage Week. NEW YORK – The Digital Place Based Advertising Association (DPAA) will hold its annual Video Everywhere Summit on Thursday, Oct. 27 at New York’s iconic Roosevelt Hotel, known as the “Grand Dame of Madison Avenue. […]

digitalsignageadvertising.wordpress.com
Sun, Mar 13, 2016 at 6:38 PM

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What We’re Loving in Out-of-Home: Spring Edition (iHeart Billboards)

With its arrival comes Spring Break (for both the kiddos and the adults), March Madness, MLB Opening Day, Easter egg hunts, Cherry Blossoms, lighter jackets, and for some of us — the end of hibernation. One outdoor collection that doesn’t need any sprucing is Apple’s ‘Shot on iPhone 6’. […]

Sun, Mar 13, 2016 at 5:56 PM

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oOh!Media will use Quantium’s shopping transaction data to target outdoor adverts (The Australian)

The data will allow oOh!Media to tell its advertisers what kind of products are being bought in certain areas so that billboards and signs can be targeted accordingly. “The data poor industry is going to become the data rich industry,” oOh!Media chief executive Brendon Cook told The Australian. […]

theaustralian.com.au
Sun, Mar 13, 2016 at 5:50 PM

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A Lesson from Drake and “The 6”: The Connection Between OOH Advertising And Social Media (Sysomos)

Back in September, I wrote an article discussing the connection between OOH (out-of-home advertising, like billboards) and word-of-mouth (social) activity. In the post, we examined the performance of a mysterious billboard – one that provided barely any information, but went viral almost instantly. […]

blog.sysomos.com
Sun, Mar 13, 2016 at 5:47 AM

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The lost art of the billboard (Digiday)

These days, billboards are viewed as, mostly, for local businesses only. Bull. Brands, if you took just a small part of your worthless social media budget and put up one billboard in a high-visibility spot, you’d see some big-ass ROI in awareness and sales. […]

digiday.com
Sat, Mar 12, 2016 at 3:04 AM

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The Drum: How marketers can overcome common hurdles when it comes to using

Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a way that is both useful to consumers and doesn’t feel invasive. […]

thedrum.com
Sat, Mar 12, 2016 at 3:02 AM

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Appeals court upholds Los Angeles billboard ban (KoloTV)

LOS ANGELES - A California appeals court has upheld a Los Angeles billboard ban that critics argued was unconstitutional. The 2nd District court on Thursday overturned a lower court ruling that said the 2002 ban violated the free-speech rights of advertising firms. The law banned most new billboards, with a few exceptions. […]

kolotv.com
Sat, Mar 12, 2016 at 2:59 AM

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AllOver Media buys Astra Pacific Outdoor (Pehub)

Advertising platform AllOver Media LLC, a portfolio company of Audax Private Equity, acquired Astra Pacific Outdoor, an outdoor advertising company. Financial terms of the deal were not disclosed. […]

pehub.com
Sat, Mar 12, 2016 at 2:56 AM

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Justin Bieber songs played on Capital radio to sync with digital billboards (Campaign Live)

Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM. The campaign, which breaks today on Outdoor Plus-owned digital billboards, promotes artists signed to Universal’s label and will give commuters real-time updates when they are playing on Capital FM. […]

campaignlive.co.uk
Sat, Mar 12, 2016 at 2:54 AM

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Clear Channel Airports Wins OOH Advertising Contracts for Washington Dulles International and Reagan National Airports (BusinessWire)

NEW YORK--Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has been awarded an eight-year contract with one two-year option to provide comprehensive indoor and outdoor display advertising at Washington, D.C.’s two airports – Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA) by the Metropolitan Washington Airports Authority (MWAA). […]

businesswire.com
Sat, Mar 12, 2016 at 2:50 AM

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Digitalsignage vs print in brick-and-mortar retail (DSToday)

Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This article will explore how digital advertising could benefit your retail brand and why you should consider making the transition from print. […]

digitalsignagetoday.com
Fri, Mar 11, 2016 at 7:01 PM

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8K Displays and more: 7 Digital Signage Trends for 2016 (Skykit)

With the industry’s rapid growth—perhaps as high as 12 percent this year—and the continued accumulation of promising data about digital signage’s usefulness, you might even call it a golden era. Recent years have seen the arrival of crazy technologies like glasses-free 3D signs, interactive digital personal assistants, and absurdly high-resolution 8K LED displays. […]

Fri, Mar 11, 2016 at 4:44 PM

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16:9: What You Want To See At DSE 016

  Guest poster Irfan Khan submitted a piece that went up this morning about the general sorts of things you should expect to see on the trade show floor at Digital Signage Expo next week in Las Vegas. […]

sixteen-nine.net
Fri, Mar 11, 2016 at 11:42 AM

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16:9: What To Expect At DSE 2016

GUEST POST: Irfan Khan, Skykit The 2016 Digital Signage Expo (DSE) is almost here. Those of you attending the convention in Las Vegas from March 15-17 might be wondering what to expect and how best to prepare. Lucky for you, I’ve done some research so you don’t have to. […]

sixteen-nine.net
Fri, Mar 11, 2016 at 8:15 AM

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OOH Beats Online Advertising in a Mobile World, says PJSC

The out of home media industry, no longer defined by painted billboards or vinyl, is taking dramatic steps toward delivering a more powerful and cost-effective media platform. […]

Editorial
Thu, Mar 10, 2016 at 10:32 PM

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