The billboard seems to be an advertisement for being, well, a dick. “Dick to Dick, LLC Executive Consulting. Handing Out Abuse, Getting the Respect Your Title Deserves, That’s the Dick to Dick Way. […]
Amy Vollet, Vice President, The Integer Group/Dallas: Mobile and/or social components are not required to be successful. However, they have become synonymous with measurement for the digital signage space. The most important question you can ask yourself is "What are we trying to accomplish? […]
In many ways, signs have changed very little over the past few thousand years. But we are now at the brink of a massive global shift as digital signs become one of the easiest ways to communicate with large numbers of urban residents, commuters and travelers. […]
Highlights Include Programmatic Buying Session, Ted-Type Talks, Shark Tank Tech Tank, Video Agnostic Planning Debate, a Conversation with a 'Mad Woman'. […]
Proximity marketing firm Proxama has announced a new partnership with Ubiquitous, the UK’s largest provider of taxi advertising, which will see beacon-enabled ads rolled out in taxis in London and other major cities around the UK. […]
Beverage and grocery retailers can drive beverage sales and boost shopper engagement with a new digital platform that guides sales at the entrance, in the aisle and at checkout. […]
Halpin (right) with friend Schenider. [Photo: Scott Varley / Staff Photographer / LA Daily Breeze]Via the LA Daily Breeze If you have been in this industry for a while, you’ve learned there are many, many good people … and right up there on that list is Sally Halpin. The display industry veteran selflessly donated a kidney this summer to a widowed mom badly in need of a transplant. […]
MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away advertisers’ woes. […]
The system has become a powerful tool for engaging with arriving shoppers as well as with potential customers passing on I-294. […]
The busiest post day to day on this blog – by a considerable margin – is one listing the various options to make digital signage projects happen with $35 Raspberry Pi single board computers. […]
Los Angeles -- A California appeals court on Tuesday refused to order the destruction of Los Angeles billboard structures that once featured digital ads, after outdoor advertising companies Clear Channel Outdoor Inc. and Outfront Media Inc. asked to use them for static advertising instead. […]
The Digital Signage Federation’s year-over-year membership has increased 18 percent as of the end of August. Total paid member organizations are now at a record 260, which represent 646 active individual members. […]
HUNDREDS of giant billboards raising awareness of the blood cancers have been unveiled across South London. The billboards are part of the UK’s largest ever blood cancer public awareness campaign launched in response to research by charity Bloodwise. […]
The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA, noting that OOH “complements, amplifies, and reinforces digital marketing.” Indeed, with its Q2 revenue growth of 3.8%, out-of-home advertising spending has now grown for 21 consecutive quarters, according to the OAAA’s tabulations. […]
If you haven’t heard ad blockers could be the biggest thing that have happened to the internet since kittens found a home on YouTube. The doom-mongers are heralding it as a the end of small online publishers, while others are a little more relaxed. But as Steve Jobs showed the music industry, what could be a disaster for one sector could sporn something great for another. […]
