Editors’ Picks

OAAA’s Report Reveals How out of Home Advertising Drives Real Online Engagement in an Era of Digital Fraud

Outdoor Advertising Association of America Exposes Digital’s Reality Problem. NEW YORK, NY–(Marketwired) – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. […]

digitalsignageadvertising.wordpress.com
Mon, Mar 21, 2016 at 7:23 AM

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India: Industry gears up for OOH Conference & Neon Awards 2016 (Exchange4media)

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held on March 31, 2016 in New Delhi. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards. […]

exchange4media.com
Mon, Mar 21, 2016 at 7:21 AM

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Survey of 1.6 million customers proves the power of digital signage(APS Group)

By using eye-tracking technology to measure the reaction of more than 1.6m shoppers, we found that almost double the number of people looked at and engaged with shop window displays if the retailer used animated, digital content instead of traditional print. […]

Sun, Mar 20, 2016 at 9:39 PM

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Exterion Media boss claims new TfL partnership ‘will transform outdoor as a medium’ (Campaign Live)

Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers and consumers. […]

campaignlive.co.uk
Sat, Mar 19, 2016 at 7:54 PM

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TfL: ‘The outdoor industry needs to move from selling space on a wall to selling an audience’ (Marketing Week)

Transport for London (TfL) hopes its new £1.1bn advertising deal with Exterion can prove a catalyst to transform the ‘outdated’ outdoor advertising market and offer brands new opportunities to engage with its audience. […]

marketingweek.com
Sat, Mar 19, 2016 at 7:51 PM

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16:9: DSE 2016 Day Two Impressions

The 2016 version of Digital Signage Expo is in the can, with the show already announcing next year will be the last week of March, with the trade hall open on the 29th and 30th. The numbers haven’t been pushed out by the show, but I can’t see it being logged as bigger than last year. By 2 PM on Thursday, the hall was not at all busy. […]

sixteen-nine.net
Sat, Mar 19, 2016 at 7:50 PM

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Chicago Tribune: New Chicago billboards aim for smile

Something wonderful is about to happen." The phrase — freshly emblazoned on the billboard at Ashland and Armitage avenues — might prompt a "Yeah, right" from pessimists. But an optimist might smile, and that's exactly the reaction The Joy Team wants. […]

chicagotribune.com
Sat, Mar 19, 2016 at 6:42 PM

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Why This Calvin Klein Billboard Got Called Out For Being Sexist (refinery29)

The contentious billboard was actually taken down last night; interesting timing, though Calvin Klein's team says this wasn't as a result of Zak's reactions to the campaign. "This billboard was taken down overnight as part of the planned rotation of our spring 2016 advertising campaign," read a statement Calvin Klein's PR team provided Refinery29. […]

refinery29.com
Fri, Mar 18, 2016 at 6:01 PM

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Flying Drone Billboards Are the Future We Deserve (Gizmodo)

When listing all the ways humanity is going to ruin the future, one that doesn’t often come up is the sun being blocked out by a horde of drone advertising blimps. But that hasn’t stopped one Swiss firm from working hard to make it a reality. Skye Aero is a project to build 10-foot helium-filled balloons, with small propellers attached to give better control than your average blimp. […]

gizmodo.com
Fri, Mar 18, 2016 at 5:06 PM

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MediaPost: Will Transport for London Finally Put The Digital In Digital Outdoor?

Outdoor has always talked a great digital game, but to me, it's not always delivered. I was lucky enough to be taken to an exhibition in which London Underground showed what was likely to appear on its outdoor sites over the next few years. […]

mediapost.com
Fri, Mar 18, 2016 at 5:02 PM

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Over 1,000 Inspiring Billboards, Creating A Smile Across America for International Day of Happiness (PRWeb)

Over 1,000 billboards with positive messages aiming to spread joy, optimism and inspiration are popping up in 252 cities from coast to coast across the U.S. […]

prweb.com
Fri, Mar 18, 2016 at 4:54 PM

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How the Right Digital Signage Can Transform the Retail Experience (BizTech)

Interactive and digital, today’s signage helps brick-and-mortar stores compete more effectively to meet the demands of modern consumers. Brick-and-mortar retailers are searching for ways to deliver the optimal customer journey in their physical stores, similar to what consumers may find in e-commerce. […]

biztechmagazine.com
Fri, Mar 18, 2016 at 4:42 PM

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Interesting Outcomes from DSE 2016 – An Attendee Perspective (DSF Google Hangout)

You are invited to attend the Wednesday, March 23rd "Hangout" panel discussion beginning at 2pm EST. Using Google's Hangout platform, this 45-minute discussion will focus on the show experiences, insights and reactions to the trending technology displayed at DSE. […]

Fri, Mar 18, 2016 at 4:35 PM

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4 big ideas from Day Two at DSE 2016 (DSToday)

Day Two at the annual Digital Signage Expo in Las Vegas is always a race against time. It's the last day of the exhibition hall show, and everything you didn't see, everyone you didn't talk to, has to be hit by closing time. And you'd better not wait that long since there are plenty who slip out just a bit early to catch a plane for home. […]

digitalsignagetoday.com
Fri, Mar 18, 2016 at 4:10 PM

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3 big ideas from Day One at DSE 2016 (DSToday)

Day One at the annual Digital Signage Expo is always a bit of a blur. Between meeting with solution providers, trying to squeeze into sessions, taking time to just walk the floor and the overwhelming sensory assault of just walking onto a show floor covered with a dizzying array of digital signage solutions, it can take a minute or two to get your bearings. […]

digitalsignagetoday.com
Fri, Mar 18, 2016 at 4:01 PM

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