Best Outdoor Campaigns 2014-2015 by JCDecaux International (Video, 2:39; My Print Resource)
A […]
myprintresource.com
Tue, Dec 15, 2015 at 12:15 AM
Tue, Dec 15, 2015 at 12:15 AM
Editors’ Picks
Tuesday, December 15, 2015 Tue, Dec 15, 2015
Monday, December 14, 2015 Mon, Dec 14, 2015
Mondelez launches ‘Australia first’ programmatic outdoor campaign (AdNews)
Lovers of that 'big cherry taste' may soon find an irresistible urge to buy Australia's oldest chocolate bar next time they fill up a tank of fuel, thanks to a novel new advertising campaign. […]
adnews.com.au
Mon, Dec 14, 2015 at 11:56 PM
Mon, Dec 14, 2015 at 11:56 PM
India: Clear Channel exits OOH venture with DDB Mudra; Gour Gupta picks up 51 percent
MUMBAI: Clear Channel, one of the world's largest outdoor agencies, has exited its 50:50 joint venture with DDB Mudra that was formed in 2009. Gour Gupta, erstwhile CEO of Clear Channel Mudra and former CEO of Madison's Platinum Outdoor, has acquired Clear Channel India's stake in the JV. While Gupta now owns 51%, the rest is with DDB Mudra. […]
economictimes.indiatimes.com
Mon, Dec 14, 2015 at 8:29 PM
Mon, Dec 14, 2015 at 8:29 PM
Digital signage business sentiment in Italy is up at the end of the year
The Digital Signage Business Climate Index (DBCI) in Italy has strongly increased since the last poll in September. The Index grew from 31,20 base points by 17,04 points to reach 48,24 base points. The DBCI has again taken up speed and continued its consistent upwards trend of the last 24 months. […]
invidis.de
Mon, Dec 14, 2015 at 8:18 PM
Mon, Dec 14, 2015 at 8:18 PM
16:9: Viennese Digital OOH Screen Takes Donations For Christmas
A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. […]
sixteen-nine.net
Mon, Dec 14, 2015 at 1:46 PM
Mon, Dec 14, 2015 at 1:46 PM
16:9: Are Shopping Mall Wayfinding Directories Still Relevant?
I find myself in a lot of shopping malls during my travels, but not because I’m a voracious consumer. It’s rare when I even walk in stores. I’m there out of curiosity – looking at what the landlords and tenants are doing with the physical design and the digital experience. […]
sixteen-nine.net
Mon, Dec 14, 2015 at 9:40 AM
Mon, Dec 14, 2015 at 9:40 AM
Ask the Board: IoT Opportunities (DSConnection)
How can network operators best take advantage of the opportunities offered by the loT? […]
digitalsignageconnection.com
Mon, Dec 14, 2015 at 8:41 AM
Mon, Dec 14, 2015 at 8:41 AM
APN Outdoor’s digitised Military Rd overpass goes live (APN Outdoor)
APN Outdoor’s newly digitised Military Rd overpass, a conversion from two highly sought-after static billboards, has been transformed to house two, jaw-dropping Elite Screens, presiding over the busy stretch of road, facilitating over 3.1 million gross contacts each month*. […]
apnoutdoor.com.au
Mon, Dec 14, 2015 at 7:11 AM
Mon, Dec 14, 2015 at 7:11 AM
Chemist Warehouse’s Campaign on APN Outdoor’s Elite Screens (APN Outdoor)
Australia’s leading chemist chain, Chemist Warehouse, has launched a campaign with Outdoor leader’s APN Outdoor, on their national network of Elite Screens and the XtrackTV portfolio. […]
apnoutdoor.com.au
Mon, Dec 14, 2015 at 7:06 AM
Mon, Dec 14, 2015 at 7:06 AM
Sunday, December 13, 2015 Sun, Dec 13, 2015
In-store technology fights back against online shopping (Screen Media Mag)
Online was the place to experience Black Friday: that was the consensus, in the UK media at least. A perfect storm of factors – terror threats, poor weather and media hype about punch-ups – led to online sales soaring. UK Black Friday online sales were up 36 percent, according to Experian, while shopper numbers fell 9.6 percent compared with last year, according to Springboard. […]
Sun, Dec 13, 2015 at 6:54 PM
Australia’s top media CEOs: 2016 will be driven by digital and outdoor advertising (The Australian)
The overall advertising market will see continued growth in 2016, between 4 and 5 percent. This will be driven primarily by digital and outdoor. A strong growth sector will be digital out of home. […]
theaustralian.com.au
Sun, Dec 13, 2015 at 6:45 PM
Sun, Dec 13, 2015 at 6:45 PM
Australian print and out-of-home industries merge their audience measurement systems into one (The West Australian)
On Monday, the newspaper industry peak body The Readership Works and the Outdoor Media Association announced their separate audience measurement systems would come under one roof. […]
Sun, Dec 13, 2015 at 6:41 PM
Friday, December 11, 2015 Fri, Dec 11, 2015
Atheist anti-church billboards: Are they effective? (Christian Science Monitor)
Billboards placed by an atheist group in different parts of the US are drawing strong reaction from both atheists and Christians alike. Like fruitcake and mistletoe, the annual atheist billboards have become a regular, if controversial, harbinger of the holidays. This year's billboards feature a man dressed as Santa with a finger to his lips: "Go ahead and skip church! […]
csmonitor.com
Fri, Dec 11, 2015 at 5:28 PM
Fri, Dec 11, 2015 at 5:28 PM
16:9: My Chromebit Is Truly In Hand
When Asus finally put Chromebits on the marketplace last month, I decided to order one online. No could do. At least not in Canada. […]
sixteen-nine.net
Fri, Dec 11, 2015 at 11:53 AM
Fri, Dec 11, 2015 at 11:53 AM
Case Study: Digital Signage Boosts BP Customer Loyalty (DSConnection)
The content was filled with advertisements for the BP personal card application and cross marketing for other collaborating brands. […]
digitalsignageconnection.com
Fri, Dec 11, 2015 at 8:43 AM
Fri, Dec 11, 2015 at 8:43 AM