So first – there are fast food stops for risotto balls? Second, if you market them using digital menus, sales may get a very nice bump. That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. […]
The workshop will bring in digital signage certified experts (DSCEs) to educate attendees about the local digital signage market and opportunities for expansion. […]
The submission date for entries for the Clear Channel Outdoor Planning Awards has now been extended until the 12th February. […]
What are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and wearables are first and foremost instruments. […]
Out-of-home market rose 6 per cent as McDonald’s and Eir come second and third in spending table It was back to business as usual on Ireland’s billboards last year, as Guinness owner Diageo reclaimed its position as the biggest out-of-home advertiser. […]
The digital signage industry sits at an important crossroads. As hardware prices drop and connectivity becomes simpler, many industries are diving in and moving beyond, making digital signs much more than electronic chalkboards. […]
GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see screens everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream – as one sign in my hometown has done for at least the last five years. […]
With over 1,000 of the world’s leading AV and IT manufacturers and service suppliers exhibiting at Integrated Systems Europe 2016, one thing is for sure: AV systems and IT infrastructures no longer exist in different worlds. […]
This year's finalists were chosen from a field of 155 entrants from 11 countries vying in 9 major digital signage categories. […]
As brands look for insight into what ads succeed in driving consumers to their brick-and-mortar locations, they’re turning to companies like PlaceIQ. […]
ADQ will be using Cineplex Digital Media’s proprietary Content Management System (CMS) software to manage its digital menu board networks. […]
As we review New Year's resolutions for 2016, it is a safe bet that many reading this article have on their list the desire to expand their footprint and involvement in digital signage or perhaps enter the fray for the first time. But where should they begin? Even to the casual observer the digital signage industry is a growing market with apparent opportunities that beg to be addressed. […]
The rise of beacon technology was one of the major news stories of last year, but — as with a lot of new technologies — it can be hard to separate the hype around “what could be” from actual adoption rates and use cases. One of the main knocks on beacons is that they’re not as useful as advertised to many retailers and consumers aren’t really interacting with them. […]
Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]
We watch CES closely because there is significant crossover between the consumer and commercial technology markets. Technology breakthroughs in the consumer space certainly influence the digital signage market. Case in point, based on what we saw at CES, displays will continue to drive much of the evolution in the digital signage space. […]
