The IAB Digital Out-of-Home Task Force is pleased to have you at our breakfast conversation sharing emerging technologies driving innovation in the DOOH marketplace. Join fellow industry leaders and strategists for an insightful discussion with an open forum Q&A. […]
Dating site Match.com is pulling an ad campaign after receiving a barrage of complaints for suggesting red hair and freckles are “imperfections.” The posters, which sprung up in London tube and train stations Monday, featured a freckly red-haired girl with the caption: “If you don’t like your imperfections, someone else will. […]
Out of home advertising specialist Posterscope and its sister agency, experiential firm psLIVE, have created a cross company division to help brands pursue projects that merge both societal and commercial benefits. The Urban Partnerships division aims to work with brands to create engaging out of home campaigns focused on spreading social good and providing real benefits to communities. […]
Lately, Franken’s been in the news for asking billboard giant Clear Channel Outdoor and tech darling Oculus Rift what, exactly, they’ve been doing with personal data they’re pulling in via their latest innovations. […]
This graphic displays the share of OOH ad revenue going on digital OOH ads in the United Kingdom from 2011 to 2015. In 2015 the share was 31 percent. […]
One industry report predicts the year-on-year growth in global advertising spend to hit 4.7 per cent in 2016. Last year, out-of-home advertising (OOH) overtook the magazine sector’s share of the market for the first time, and revenue is expected to continue to grow healthily, by 4.3 per cent in 2016. The following five trends will have the most impact on the OOH market in 2016. […]
NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that over 200 local businesses across the country are utilizing the OUTFRONT Mobile Network. […]
Through the use of cameras placed just above the electronic billboard, or in some cases embedded within the screen itself, and combined with facial-recognition software, the screens are now watching you back. What types of information do these DOOH screens gather? How is this information being leveraged to optimize marketing campaigns? […]
NBC Olympics, a division of the NBC Sports Group, has selected Leyard to provide fine pitch LED video wall solutions for its production of the Games of the XXXI Olympiad, which take place in Rio de Janeiro, Brazil, from August 5 - August 21. […]
Sign & Digital UK, the U.K. trade exhibition for the sign making, display solutions and digital printing industry, today announced the launch of a new Digital Signage Theatre ahead of its 2016 show. Sign & Digital UK returns to the NEC Birmingham next week from April 19-21. […]
Restaurant owners sometimes shy away from digital signage because of the upfront costs, but in the long run, digital displays might prove to be more affordable for most restaurants, particularly because of the value-add they offer to the business. […]
F […]
While many display companies known for their outdoor LEDs are coming inside with indoor LED products, Atlanta-based NanoLumens is going in the opposite direction, introducing new outdoor LED displays. The company – best known for changing up the indoor LED market with skinny, lightweight and flexible products – has introduced something called the Outdoor Gallery series. […]
Formerly known as CBS Outdoor Americas Inc., OUTFRONT began operating as a REIT in July 2014 following its spin-off from CBS Corp. Today, its portfolio includes approximately 57,000 billboard faces and 316,000 transit displays across the United States. Around 70 percent of the company’s revenues are derived from billboards, and 30 percent come from transit. […]
Lamar Advertising Company (Nasdaq: LAMR) is proud to announce a partnership with Recycle Across America (RAA), a nonprofit organization that provides standardized recycling bin labels to businesses, municipalities and schools nationwide, to make it easier for society to begin to recycle right. The partnership will create a world’s first with out-of-home advertising. […]