Editors’ Picks

US Billboards Use Technology To Track What People Do When They See An Ad (BandT)

The US has gone all ‘Minority Report’ on us and created a new collection of billboards that use data from mobile phones to track what people do when they pass an outdoor ad. The technology was created by Clear Channel Outdoor Americas, according to Business Insider, and while it’s set to be highly useful for advertisers, not everyone is a big lover of it. […]

bandt.com.au
Thu, Mar 3, 2016 at 7:10 AM

Permalink

Why the secret to shareable campaigns is out-of-home

OOH stimulus prompts mobile search. Another study Kinetic carried out with Clear Channel delved into the relationship between OOH and mobile in the purchasing decision journey. We now know that mobile amplifies OOH content, but OOH also plays an important role in driving significant amounts of earned media via mobile. […]

wallblog.co.uk
Thu, Mar 3, 2016 at 4:57 AM

Permalink

JCDecaux’s Full-Year 2015 Results (JCDecaux)

Adjusted revenue up +14.0% to €3,207.6 million, adjusted organic revenue up +4.2% Adjusted operating margin of €695.2 million, up +10.3% Adjusted EBIT, before impairment charge, of €371.4 million, up +10.9% Net income Group share, before impairment charge, of €241.4 million, up +12.0% Net income Group share of €233.9 million, up +20.4% Adjusted free cash flow of €333.4 million, up +11.9% +12.0% increase in dividend per share proposed for the year 2015, to €0.56 per share Expected organic revenue growth rate at around 9% in Q1 2016 Paris, 3rd March, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended 31st December, 2015. […]

Thu, Mar 3, 2016 at 3:04 AM

Permalink

Now and Next: Programmatic Out-of-Home (Exchange Wire)

Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among the programmatic community – is 2016 the year when OOH will move from direct, negotiated buys and finally go full-on automatic? The advantages of programmatic trading of OOH inventory are evident. […]

exchangewire.com
Wed, Mar 2, 2016 at 7:29 PM

Permalink

Wearables and Digital Signage (InfoComm)

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote or accessing boarding passes. […]

Wed, Mar 2, 2016 at 7:24 PM

Permalink

Are 4K Displays Worth It? (YCD)

4K displays have gone mainstream because they do 1080p so well. Most notably, 4K displays offer great opportunities in visual clarity, but place equal challenges on the ecosystem surrounding them – from content production, through playback/rendering, to actually getting the 4K signal to displays. […]

ycdmultimedia.com
Wed, Mar 2, 2016 at 7:20 PM

Permalink

This former ad agency CEO says the ad industry has 3 major delusions holding it back (Business Insider)

The brand delusion. The digital delusion. The age delusion. […]

businessinsider.com
Wed, Mar 2, 2016 at 5:04 PM

Permalink

AdWeek: Diabolical House of Cards OOH Ads in D.C. Metro Reference a Crime Committed There on the Show

New OOH ads for House of Cards reference a now-infamous scene early in Season 2 where—spoiler alert—Frank Underwood pushes a certain aquaintance in front of a D.C. Metro train. Meant to look like political ads, they depict Kevin Spacey as the fictional Underwood and the tagline, "A push in the right direction. […]

adweek.com
Wed, Mar 2, 2016 at 5:00 PM

Permalink

AdAge: Sen. Franken Demands Clear Channel Explain Its New Data-Collecting Billboards (full letter)

Digital Billboard Service Called Radar Raises Privacy Questions. Ad Age has partnered with Voxgov, a one-stop source of unedited communications from all branches of the U.S. federal government, to serve up regulatory and political information of interest to the marketing and media communities. […]

adage.com
Wed, Mar 2, 2016 at 4:07 PM

Permalink

Understanding the Technology at DSE 2016: Digital Signage Content

As we conclude the series Understanding the Technology at DSE, we turn our attention away from the physical aspects of digital signage screens (media players, displays, mounts and software) and focus on what appears on said screens. […]

digitalsignageconnection.com
Wed, Mar 2, 2016 at 2:43 PM

Permalink

Google Makes Beacon Technology Available on Chrome for Android Browser (Samsung Insights)

Google has announced that it will support physical beacons in its Google Chrome for Android browser, a move that will further enmesh the mobile experience in the physical world. The announcement gives a big boost to beacon technology, which has already been generating excitement in verticals such as retail, hospitality and finance. A beacon connects physical objects with digital devices. […]

insights.samsung.com
Wed, Mar 2, 2016 at 2:22 PM

Permalink

16:9: Digital Ad Signs On Taxis Is Old School, We Put Them On Lambos

  There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be one called Captacar. It’s a media company that puts LED video ad screens on top of exotic sports cars, and drives said cars around New York City, building up viewer counts. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 1:28 PM

Permalink

Installation of the Week: Interactivity at Ride Along 2 Premiere in Australia (DSConnection)

Melbourne Central turned to oOh! to provide a digital display with integrated Instagram Social Feed. […]

digitalsignageconnection.com
Wed, Mar 2, 2016 at 10:55 AM

Permalink

16:9 in-Depth: What Is Beacon Technology And Why It’s Here To Stay

Guest Post: Milla Tomova & Nadia Terzieva, 2point0 Concepts You’ve probably heard about Bluetooth beacon technology, and wonder what it’s all about. Simply put, these gadgets are awesome, cheap and have a myriad of applications for your business. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 9:42 AM

Permalink

16:9: Three Reasons Retailers Should Switch From Print To Digital Signage

Guest Post: Emily Carroll, Prendi Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This post will explore how digital advertising could benefit your retail brand and why you should consider making the transition from print. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 9:00 AM

Permalink