A DPAA-Sponsored Feature. Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]
Russian-Israeli startup VISIOBOX, developer of a cloud-based platform for distributing digital advertising and video clips, announced it has entered the international market. The company said it is primarily oriented on the organizers and owners of digital indoor advertising networks, owners of commercial facilities and transport companies that own screens to display advertisements. […]
Any business owner or marketer with a limited budget knows the struggle. While big-budget big businesses can afford the advantage of hammering away at the marketplace with the hope of attracting a small fraction of the audience, small businesses must be aware of every dollar spent and hit the mark with each message. […]
The annual trade show and educational conference for digital signage in Las Vegas is set for March 15-18, with the Exhibit Hall open on the 16th and 17th. As always, the show's a great time to catch up with old friends in the industry and to see what's new in the world of digital signage. […]
Over recent years it has become apparent that the OOH industry has been requiring greater standardisation in terms of the registration of formats, frames and environments. With the ever-growing range of inventory available, and with the advent of even greater technology playing a key role within the industry, Mediatel are creating SPACE. What is SPACE? […]
GUEST POST: Charles Regula, VIA Technologies Would you spend a buck a month more to buy into some peace of mind for your digital signage network? Sure you would … if you thought about it that way. But when it comes to sourcing devices for signage networks, most of the focus goes squarely to the initial, total cost of the hardware. […]
The first 11 LinkNYC kiosks are installed, bringing high-speed WiFi to Third Avenue, beginning at 14 Street and continuing through 45 St. The 10-foot-tall billboards represent a few different kinds of crossroads: out-of-home (OOH) and mobile advertising; beacons and display; public policy and private sector innovation; LED screens and places in New York other than Times Square. […]
Over the years, OOH has adopted relatively mature techs, e.g. touchscreens, mobile to screen techs, as well as more emerging techs including VR&AR, beacons, etc. Have we made fullest use of these techs? […]
- 2015 adjusted revenue up 14.0% to €3,207.6 million; - 2015 adjusted organic revenue up 4.2%; - Q4 adjusted revenue up 17.2% to €983.9 million; - Q4 adjusted organic revenue up 6.2%. Paris -- outdoor advertising company JCDecaux SA has reported its revenue for the full-year 2015. […]
Toronto - the national law organization Animal Justice Canada has launched the largest-ever series of Canadian animal protection billboards, with 68 billboards in Toronto and Vancouver measuring 10 by 20 feet each. It is estimated that the billboards will get about 52 million views over their month-long run. […]
Should mobile and web advertising throw in the towel? Hardly, but they should consider partnering with OOH media. As reported by Touchpoints USA, OOH can drive mobile reach 316% and web reach 68%. […]
The age of video agnosticism is blind to the OOH sector. A screen specific ideology misses the digital place-based marketplace; the screens in cafes, elevators, gyms, physician offices, airplanes, airports, restaurants, gas stations, malls, and the myriad locations across the U.S. are not included in the mix. […]
Although billboards have been able to talk to smartphones for some time now, consumer experts in Out-of-home are continually exploring new possibilities. The day may come when consumers know that every billboard they pass will offer them something. But until then, advertisers still need to work hard to give customers a good reason to stop and take out their smartphones. […]
Liliana Caro, Chief Marketing Officer, Kinetic Worldwide, shares the takeaways with Out-of-home marketers. Out-of-home is one of the few consistently growing sectors in our industry, and for a good reason. Based on our experience at CES, there is only more growth to come in the next 10 years as consumers and advertisers alike adopt the latest technology. […]
Mauricio Sabogal , Global CEO of Kinetic Worldwide was in the country for a brief visit and we took the opportunity to meet him and Suresh Balakrishnan, the newly appointed CEO (India, Middle East and South Asia) at Kinetic Worldwide, who took over responsibilities in January 2016. […]
