In our digital age, it could be easy to dismiss outdoor advertising. But one of civilization’s oldest forms of advertising is in the midst of a major renaissance. […]
Two of the biggest organizations in out-of-home advertising, the best and brightest individual minds, and marketers from across the country converging in paradise. That’s The BIG Picture: The 2016 TAB/OAAA Out of Home Media Conference and Expo. If you’re familiar with the OOH, chances are you’ve heard of the TAB and the OAAA. […]
We’ve seen live tweets on billboards. Now it’s time for live photo streaming. Lamar Advertising will post photos from an upcoming photo shoot promoting a nonprofit in what it’s billing its first-ever live stream, though it won’t actually be video. […]
We are very pleased to launch our very first LinkNYC campaign featuring the all-new 2016 Chevrolet Cruze. The LinkNYC units replace NYC’s old telephone booths and will be featured across all 5 NYC boroughs. Each unit contains a 55-inch digital signage display that showcases multiple ads, the unit also doubles as a free Wi-Fi, telephone service and phone charging port. […]
A new Lynx billboard campaign on the London Tube network features an androgynous guy with long hair and perhaps even a touch of lipstick, coupled with the confusing line: “UnGender: new Lynx grooming for men”. By comparison, UnGendered man makes even metrosexual man look like a prop forward. […]
If you happen to be driving a Ford Fusion, Toyota Camry, or Nissan Altima on the highway and notice a Chevrolet Malibu billboard that seems directed specifically at you—well, you're not going insane, it really might be. n Chicago, Dallas, and New Jersey, Chevrolet has rolled out electronic billboards that are designed to target the Camry, Fusion, and Altima, and adjust their message to match. […]
Out of Home advertising in the Republic of Ireland experienced double digit growth in the first quarter of 2016 according to the latest Posterwatch market report published by OOH specialist company PML Group. Specifically, PML Group reports a 15% increase in the value of the market, compared to the same period in 2015. […]
Winter months are usually bad news for the out of home (OOH) industry due to lack of light, but Adshel is using the colder weather to promote the benefits of digital and illuminated panels. The outdoor company claims that 32% of an advertiser's daily audience can be missed out during the non-daylight savings period given it is darker during peak evening commutes. […]
Drivers along a busy Chicago-area tollway may have recently noticed a large digital billboard that seems to be talking directly to them. It is. Launched last month here as well as in Dallas and New Jersey, the eerily Orwellian outdoor campaign for Chevy Malibu uses vehicle recognition technology to identify competing midsize sedans and instantly display ads aimed at their drivers. […]
JCDecaux becomes the leading outdoor advertising company in Africa now that the acquisition of Continental Outdoor Media in South Africa has been finalised, giving it a footprint in 14 countries. […]
In 2007, 91 percent of adults in the United States reported keeping their mobile devices within arm's reach at all times. Nine years and numerous mobile device updates later, I'd wager that percentage is even closer to 100 today. […]
BOZEMAN, Mont. (AP) — Transportation officials will decide whether to add digital billboard restrictions to outdoor advertising rules. The Bozeman Daily Chronicle reports (http://bit.ly/22FqhRH) amended rules would allow digital billboards along highways while setting standards for message duration, transition and lighting. […]
According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in. The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products. […]
For brick-and-mortar retailers, the conversation around digital signage in retail has become progressively more enthusiastic. Retailers who haven’t yet deployed digital displays probably had good reason to take time to watch the market mature. However, recent developments should prompt those retailers still holding out on digital signage to reconsider. […]
Retail has generated one quarter of all digital signage revenues. Customer engagement, marketing and ambient installations become more and more common not only in most high-street retailers, but also in small and medium businesses. Banking is also a very interesting target market. […]