A Digital Signage Advisor GPT designed to be free from supplier influence has been built with OpenAI’s GPT Builder tool by signagelive CEO Jason Cremins. Digital Signage Advisor GPT is the brainchild of Jason Cremins, founder and CEO of software company Signagelive. […]
NEW YORK -- Global media agency Assembly has released "a first-of-its-kind planning tool" called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. […]
Big screens in fashion retail is nothing new, but I like how the body-positivity retailer Good American has worked a big LED header into ... […]
Dan Bayford of Posterscope (part of Dentsu) argues that out-of-home ads are still undervalued in the brand builder’s toolkit. There are multiple benefits to using OOH advertising for brand building. Here are six ways to make the most of this traditional yet ever-innovating medium. […]
A majority of Billboard Insider readers think an out of home sales manager shouldn’t have any accounts, with some exceptions. […]
I have questions in to ISE, and specifically show director Mike Blackman about the badge printing and pick-up issue at ISE in three weeks ... […]
Richard Rothfelder, Rothfelder & Falick. The fact pattern in Remington Sherman Automotive vs FMG North Texas is familiar, unfortunately, to most operators. […]
Ryan Hogg. Madison Square Garden Entertainment (MSG) has officially scrapped plans to build a London version of the 364-feet-high Vegas dome after conceding the project had become “a political football between rival parties. […]
GUEST POST: MIKELL SENGER, SNA DISPLAYS Both in terms of scale and beauty, the construction world continues to produce more and more amazing structures. ... […]
This year’s packages incorporate a collection of handpicked screens providing brands with national cover. A shared sense of experience. The power of branded sports led content and live streaming on OOH screens is underpinned by neuroscience studies which endorse its effectiveness with outdoor audiences. […]
By: Dave Haynes. Digital signage offers a powerful tool to keep customers informed and satisfied in the quick service restaurant (QSR) industry. Screens in targeted positions attract diners, display promotions and help consumers make quick and informed decisions about their meals. […]
By Mark Spoonauer. LG Display shows what's possible with transparent OLEDs. Yup, this feels very much like the future envisioned in Minority Report, minus the dystopian vibes. […]
CES is this week in Las Vegas, and while a hell of a lot of the reporting that comes out of the giant consumer tech show will involve stuff that will never really be available to buy and use, there are glimpses as always of what’s coming somewhere down the road. The one time I went to CES, years and years ago, I saw very early OLED displays in the Sony stand. […]
LG has been trying for many years to find a commercial demand for its transparent OLED displays, and not seeing much take-up – something ... […]
Katy Hindley, innovation director at Posterscope. The 2023 Kantar Media Reactions report showed a wide disconnect between advertising that marketers favour versus advertising preferred by consumers. Not one of marketers’ top five preferred channels were reflected among consumers. […]