Posterscope’s executive pitches the brand-building strengths of OOH advertising (The Drum Network)
Dan Bayford of Posterscope (part of Dentsu) argues that out-of-home ads are still undervalued in the brand builder’s toolkit. There are multiple benefits to using OOH advertising for brand building. Here are six ways to make the most of this traditional yet ever-innovating medium. […]
Wed, Jan 10, 2024 at 12:10 AM