Editors’ Picks

How your brand can use OOH to capture eyeballs during the Democratic National Convention (iHeartBillboards)

Philadelphia prepares for the 2016 Democratic National Convention. The convention, slated for July 25-28th, is going to be HUGE. Just check out these stats*: 19,500 attendees will pack the Wells Fargo Center 35,000 hotel rooms expected to reach capacity in Tri-state area 50,000+ overall convention attendees 4,000+ delegates and alternate delegates $200 million estimated economic impact! […]

Thu, Apr 21, 2016 at 5:01 PM

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16:9: How To Calculate HD Resolutions For Indoor LED Displays

Earlier this week, a post went up about the giant 8K direct view LED display Leyard and Planar (former now owns latter) was showing off at the big National Association of Broadcasters trade show in Las Vegas this week. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 9:50 AM

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16:9: Beacon Deployments In Retail Grew 20% In Last Quarter; 1M More Expected In US Stores In 2017

I’ve had some interesting conversations with senior people lately about the shiny object nature of emerging technology, and how the latest one – beacons – hasn’t really gone anywhere. I wasn’t sure that was true, but suggested it was going to take time – and getting away from a dependancy on specific phone apps – to take off. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 9:26 AM

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16:9: Hybrid print-and-digital displays for digital signage

Guest Post: Mohamed Ghalayini, medea mea Conventional wisdom says the rise of large, relatively low-cost digital displays, and simple, scalable software to manage them, marks the beginning of the end for much of the mainstream printing business. Well, maybe one day … far into the future. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 8:46 AM

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16:9: Two-Level Video Wall At Dior Flagship in SF’s Union Square

This is the new Christian Dior flagship store in San Francisco, which has a two-level video wall bisected by a set of stairs. The side wall mirrors amplify the visuals. The shop at 185 Post Street, in the Union Square district, is a historic building that has had its corner facade encapsulated by a translucent glass curtain. […]

sixteen-nine.net
Thu, Apr 21, 2016 at 7:49 AM

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AdWeek: This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat and Breath

Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus. The boards were designed by Brazilian advertising agency NBS and OOH agency Posterscope, both part of Dentsu Aegis Network. […]

adweek.com
Thu, Apr 21, 2016 at 1:11 AM

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42 OBIE 2016 Awards for Exceptional Out of Home Advertising

Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors. (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. […]

digitalsignageadvertising.wordpress.com
Thu, Apr 21, 2016 at 1:07 AM

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Digital signage business sentiment positive in France (DS Summit)

The Digital Signage Business Climate Index remained almost flat with a minor nominal decline by 1,11 base points from 47,60 points to 47,49 base points in March. The current business situation is rated slightly more conservative by the market participants – with negative ratings increasing by an additional 7%. The optimism for the near future is very high. […]

digitalsignagesummit.org
Wed, Apr 20, 2016 at 6:31 PM

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5 moments you had to see at TAB / OAAA Conference 2016 (DOmedia)

TAB's re-branding to GeoPath reflects the change in the OOH industry and the overall changes in audience measurement. Mike Walsh, Futurist and CEO of Tomorrow, gave insights on audience behavior, digital technology, and marketing. OOH is the only traditional advertising medium that is showing consistent growth. […]

blog.domedia.com
Wed, Apr 20, 2016 at 6:28 PM

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Why OOH, electronic billboards are thriving in today’s media landscape (Marketing Enthusiast Blog)

More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark! We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. […]

marketingenthusiastblog.wordpress.com
Wed, Apr 20, 2016 at 6:27 PM

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How to engage your audience with the correct digital signage language (Infographic from Mvix)

The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project. Just because your content is being displayed on a digital screen doesn’t mean everyone will automatically connect and engage. […]

mvixdigitalsignage.com
Wed, Apr 20, 2016 at 6:27 PM

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BBC: Can ‘sweaty billboard’ help fight Zika virus?

A billboard that attracts and kills mosquitoes has been designed by marketing agencies in Brazil. The board releases a mixture of a lactic acid solution that mimics the smell of human sweat and carbon dioxide, which is in human breath. Its inventors have released the blueprint for free and are encouraging people around the world to make them. […]

bbc.com
Wed, Apr 20, 2016 at 6:27 PM

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16:9: How digital signage helps QSR businesses compete

Guest Post: Alan Brawn, Brawn Consulting Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu … now some offer “premium” food made to order, coffee bars, and healthier food choices. […]

sixteen-nine.net
Wed, Apr 20, 2016 at 6:22 PM

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16:9: Digital Signage Talks Drawing SRO Crowds At Print Industry’s Sign Expo

Jim Nista of Insteo sent me a note saying he wondered if perhaps the traditional sign industry might finally be catching on that digital screens are an opportunity, and not either A) a nuisance or B) the devil’s work. […]

sixteen-nine.net
Wed, Apr 20, 2016 at 4:55 PM

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Inside the mosquito killer billboard: how it kills them (Cargo Collective)

The Mosquito Killer Billboard - an out-of-home panel equipped with a technology that attracts and kills the Aedes Aegypti mosquito. […]

cargocollective.com
Wed, Apr 20, 2016 at 4:28 PM

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