Editors’ Picks

London Fashion Week to hit OOH screens across the UK (Fashion and Mash)

London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester, and Newcastle as well as around London. The content will run from February 15-23. […]

fashionandmash.com
Mon, Feb 15, 2016 at 5:10 PM

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The Drum: Child Rescue Alert taps Stephen Fry for programmatic DOOH ads to help find missing kids

Missing People has rolled out programmatic digital out of home ads featuring Stephen Fry to help hunt down missing children. The charity is leveraging travel and location data to programmatically use space in digital spaces across the UK, urging people to sign up to the Child Rescue Alert service, which will inform them whenever a child goes missing in the area. […]

thedrum.com
Mon, Feb 15, 2016 at 4:44 PM

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Ask the Board: How to Build Scalable and Innovative DOOH Campaigns (DSConnection)

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 15, 2016 at 9:26 AM

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MTA NYC Transit Digital Signage Informs Customers Through Second Worst Blizzard in History (DSConnection)

Over the past few years, NYC Transit’s network of digital signage assets has grown impressively. […]

digitalsignageconnection.com
Mon, Feb 15, 2016 at 9:20 AM

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Dave Haynes’ ISE 2016 Impressions: Day 3

I am up early, getting set to head home after a great bunch of days in Amsterdam attending Integrated Systems Europe. Numerous people asked what I thought, and my general take was and is that this is a show I need to be at each year. The same applies for anyone whose job is to stay on top of innovations and global partners and competitors. […]

sixteen-nine.net
Mon, Feb 15, 2016 at 7:06 AM

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TAB Geekout Series: VAI is What Every Medium Wants and What OOH Already Has (Linkedin)

VAI stands for Visibility Audience Impact and was first released by the Traffic Audit Bureau six years ago. It is defined as the percentage of passers-by who notice the ad or spot at each location. This metric revolutionized OOH audience measurement and set our measurement system apart from all other media. […]

linkedin.com
Sun, Feb 14, 2016 at 6:13 PM

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DPAA white paper says 30 percent of digital place-based trading will be programmatic within three years (DPAA)

The report predicts that 30-40% of DPB ad sales will be conducted programmatically within three years, generating $15-20 million annually in incremental revenue for networks. […]

Sun, Feb 14, 2016 at 6:11 PM

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Five Trends for OOH In 2016 According to Naren Patel, CEO, Primesight

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. But what are the trends that will help the industry achieve – and hopefully better – such predicted growth? […]

pioneeringooh.com
Sun, Feb 14, 2016 at 6:10 PM

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DOmedia’s Ken Sahlin on online outdoor ad buying (Billboard Insider)

Ken, how will the online OOH ad buying marketplace change over the next five years? Automation will continue to increase as standardization allows computers to handle the tedious data entry that plagues today’s media buyers. DOmedia has already made a substantial impact in this area. […]

billboardinsider.com
Sun, Feb 14, 2016 at 5:53 PM

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Exterion Media starts tracking Tube journeys and browsing activity of millions of O2 customers (IB Times)

Exterion Media has started tracking the Tube journeys and browsing activity of millions of O2 customers. The data will be used by the out-of-home media owner to guide marketing companies on where best to display their advertisements on London's Underground route, which carries 1.3 billion passengers every year, with Waterloo being the busiest station. […]

ibtimes.co.uk
Sat, Feb 13, 2016 at 6:56 PM

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Inside the Tech Behind New York’s Monstrously Fast Gigabit Wifi (Gizmodo)

New York City is replacing busted old payphone booths with amazing free gigabit wifi hotspots in 10,000 locations around the city. We’ve already tested an early version of the new service and it’s fast. Now we finally know why. […]

gizmodo.com
Fri, Feb 12, 2016 at 6:14 PM

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LA: City Approves Broadway Signage Rules (LA Downtown News)

Simplifying signage regulations will help property owners beautify their structures, but another key element of the ordinance is the offer of allowing revenue-generating signs (otherwise known as advertising) on Broadway. These include marquees that flash ads between show times, large painted commercial images and ads projected onto a building’s façade. […]

ladowntownnews.com
Fri, Feb 12, 2016 at 6:10 PM

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DSE announces 2016 Apex Award finalists (DSToday)

The organizers of the annual Digital Signage Expo trade show and educational conference recently announced the finalists for its APEX Installation Awards for 2016. The annual DSE APEX Awards are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content, the announcement said. […]

digitalsignagetoday.com
Fri, Feb 12, 2016 at 6:05 PM

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This cat video will overtake Times Square every night in February (Verge)

For three glorious minutes this evening, 15 billboards in Times Square all displayed the same video of a cat sipping milk. And, this being New York, many people walked by oblivious to the coordinated clip, but quite a few people paused to take in the weirdness of it all. […]

theverge.com
Fri, Feb 12, 2016 at 5:46 PM

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BroadSign’s Stephanie Gutnik interviewed at ISE 2016 (YouTube)

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youtube.com
Fri, Feb 12, 2016 at 5:02 PM

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