FEPE Congress highlights vexed role of creativity in a media world driven by ad tech (More About Advertising)
Last week’s FEPE International Congress in Barcelona, a gathering of 400 or so out of home executives and interested parties from around the world, heard plenty about ‘smart cities (as in the FEPE Technical Award winner above),’ new measurement systems, the synergies between mobile and smart posters, the imminence of programmatic out of home media buying and the like. […]
Mon, Jun 6, 2016 at 11:50 PM