Editors’ Picks

YCD Multimedia Expands Digital Signage Experts Group (DSEG) Certification To EMEA (YCD)

YCD Multimedia’s EMEA Professional Services team gains expert certification accreditation in digital signage by the DSEG. New York, March 22, 2016 – YCD Multimedia, the leading global provider of advanced digital signage software solutions, announces all members of its EMEA based Professional Services team have successfully completed the DSEG’s Digital Signage Certified Experts program. […]

Tue, Mar 22, 2016 at 4:09 PM

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16:9: Pix: Preset Group DSE 2016 Mixer In Las Vegas

Ok, back at World HQ after DSE and a mini-vacation three hours northeast of Vegas ay Zion National Park. One word review: Amazing. I arranged for a local guy to run around at the mixer last week and grab shots of the venue and people. […]

sixteen-nine.net
Tue, Mar 22, 2016 at 11:51 AM

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Key factors driving customer demand for in-store technology (DSToday)

Retailers must look at ways in which technology can help them to achieve smart retail spaces that not only provide customers with the information they need, but to also connect with their audience on a whole new level. […]

digitalsignagetoday.com
Tue, Mar 22, 2016 at 7:05 AM

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AdAge: OAAA Shares Real Data for Its ‘Feel The Real’ Campaign

Outdoor Ads Drove Traffic to Digital -- and Planted Doubts About Digital. Last fall the Outdoor Advertising Association of America won attention during Advertising Week with a set of very effective out-of-home ads for, well, out-of home ads. […]

adage.com
Mon, Mar 21, 2016 at 11:54 PM

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MediaPost: Outdoor Advertising Association Pens Screed Decrying Value of Digital

The Outdoor Advertising Association of America (OAAA), as part of its earlier Feel the Reel campaign, has released a white paper that works super hard to drive home the benefits of outdoor while pointing out the pitfalls on online advertising. […]

mediapost.com
Mon, Mar 21, 2016 at 11:52 PM

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Ask the Board: How can beacon technology work for DOOH advertising? (DSConnection)

How can beacon technology best be applied to create value for DOOH operators? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 11:51 PM

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Samsung shows off outdoor and transparent smart signage, audience measurement tools (CDN)

has a new portfolio of digital signage solutions dubbed “SMART. […]

computerdealernews.com
Mon, Mar 21, 2016 at 11:31 PM

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LG Features New ‘Ultra Stretch’ Signage Display (AVNetwork)

LG Electronics introduced an all-new 86-inch “Ultra Stretch” digital signage solution (86BH5C) last week at Digital Signage Expo 2016. Optimized for displaying dynamic digital content, the sleek display offers a host of interactive features, making it an ideal solution for a wide array of installations including transportation, retail stores, banks and museums. […]

Mon, Mar 21, 2016 at 11:27 PM

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History of billboards (DOmedia)

Billboards are the archetypal out-of-home media. Among the countless innovative OOH mediums and assets available to advertisers today, billboards stand as tall as, well, billboards. They’ve been around since the early days of outdoor advertising, and continue to be one of the most popular mediums available. […]

blog.domedia.com
Mon, Mar 21, 2016 at 11:16 PM

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CEO of OOH ad operator NewAd looks back on 21 years of growing business indoors (Marketing mag)

If they last more than two decades, most organizations would probably celebrate their 20th anniversary. When you’re best known for serving ads in bars and other places where NewAd inventory is available, however, it makes sense to celebrate at the same moment that marks the legal drinking age. That sly reference to its core market is just one of several ways NewAd plans to mark its anniversary. […]

marketingmag.ca
Mon, Mar 21, 2016 at 2:59 PM

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WWF to engage London tube passengers with #EarthHour (Outsmart)

WWF is teaming up with TINT and Exterion Media to launch an ambitious SOOH activation on the London Underground. WWF, formerly known as The World Wildlife Fund, is teaming up with TINT and Exterion Media to launch an ambitious Social-out-of-home (SOOH) activation in the London Underground as part of its Earth Hour 2016 campaign. […]

outsmart.org.uk
Mon, Mar 21, 2016 at 2:54 PM

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How to create digital signage content on target and on budget (DSConnection)

The old carpenter’s adage of “Measure twice, cut once” comes to mind when I think about the process of developing content. Our company has been producing motion graphics content, in support of digital signage for close to a decade now. The process we use has a lot of checks and balances to ensure the content that is created is both on target and on budget. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 2:41 PM

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Outfront Media Celebrates NYC Landmarks with Tunney Billboards (Media Village)

Recording artist and native New Yorker Alicia Keys calls her hometown a “concrete jungle where dreams are made of,” describing the constant change that defines the city. I’ve witnessed New York City’s evolution firsthand and the incredible juxtaposition of cutting-edge ideas and technologies with age-old traditions and architecture. […]

mediavillage.com
Mon, Mar 21, 2016 at 10:40 AM

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NEC Display, S[quadrat] direct-view LED partnership on display at DSE 2016 (DSToday)

NEC Display Solutions of America, a provider of commercial LCD display and projector solutions, recently demonstrated its 1.9-mm fine-pitch direct-view LED video wall, the result of its partnership with S[quadrat], at this year's Digital Signage Expo in Las Vegas. […]

digitalsignagetoday.com
Mon, Mar 21, 2016 at 10:37 AM

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Flushing Posters Help Raise Awareness of Cancer (Pioneering OOH)

Public Health England, has launched the first ‘flushable’ posters to raise awareness of a key symptom for both bladder and kidney cancers – blood in pee. The JCDecaux interactive posters can be found at five locations: Lakeside Shopping Centre in Thurrock, Newcastle Eldon Square, Newcastle Metro Centre, London’s Brent Cross as well as the Oracle Shopping Centre in Reading. […]

pioneeringooh.com
Mon, Mar 21, 2016 at 7:52 AM

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