A breakup makes sense because of the sheer value of the many divisions under the iHeart umbrella. Troubled as it may be, iHeart enjoys a wealth of assets. Just what their actual value might be in a sell-off would depend on a lot of factors. […]
Perhaps outdoor, direct mail or experiential should be looked at for possible new ways of reaching consumers? I mention these suggestions simply because so much of the feedback from the digital media industry is to just keep on ploughing away at display. That's probably fine to protect the status quo and, by getting more targeted and relevant, stop more people blocking ads. […]
At the exchange4media’s NEONS OOH Conference and Awards, the audience witnessed an enthralling panel discussion on the topic: Vision 2020: Looking forward or stuck 20 years back. Suresh Balakrishna, CEO South Asia and Middle East at Kinetic Worldwide moderated the panel discussion which included names like Dr. […]
The city of Vancouver is looking into a huge electronic billboard on a boat that’s making the rounds of False Creek. “The city is looking at its authority to act in respect to the digital sign given the jurisdiction of the federal government over navigation and shipping in False Creek and English Bay,” the city said in a statement, noting that it’s received several calls from residents. […]
Digital Signage Expo 2016 ended almost a week ago but here at the office, we’re still thinking (and talking) about the cool stuff we saw. And we’re also still recovering from the overwhelming sensory assault of walking a show floor covered with a dizzying array of displays. […]
Liverpool John Lennon Airport has continued its partnership with Media Agency Group with a new multi-format outdoor advertising campaign. Adverts are currently on show across Merseyside promoting Vueling Airlines’ value flights from the airport to Barcelona. The high volume campaign includes out of home formats and transport advertising. […]
This year, Clear Channel challenged advertisers to tease the nation on April Fools’ Day via our Adshel Live national network. We offered brands the chance to deliver a unique April Fools’ campaign across 500 digital screens, delivering up to 600,000 plays and 1,000,000 impressions. No joke! […]
We are entering the age of advertising creativity and while it may feel disruptive and challenging, it is also exciting and inspiring. That was the message yesterday from the Ad Club's Media:Now conference. As with other parts of the media industry, agencies are experiencing transformative change. […]
You’d almost wonder if a case study by Fujifilm Australia posted to an online trade publication was an April Fool’s prank, but it went up March 30. So they must have been serious. […]
The future is NOW. The largest installation of large-format QSR outdoor digital displays is being rolled out at all Starbucks drive-thru locations in the U.S. The 46-inch LCD screens create camera-to-camera interaction similar to FaceTime, which results in an improved barista/customer connection. […]
Terry Murphy, Primedia Outdoor’s marketing and marketing services executive, lists four ways that OOH can amp up the effects of a digital campaign. 1. Use OOH to drive website traffic The ‘Feel the Real’ campaign, run during 2015 by the OAAA, set out to establish two points. […]
I strongly discourage my clients from using QR codes on any billboard designs. Including them encourages drivers to engage in distracted driving by attempting to scan the code with their phone. Outdoor advertising faces many challenges from local ordinances to national lobbyists, many painting it as a menace to be fought. […]
Have a look at the top three campaigns from last month as voted by JCDecaux teams around the world! Winner: Reebok, JCDecaux Sweden. Advertiser: Reebok Location: Drottninggatan, Stockholm. […]
Warner Bros. has launched an international Digital Outdoor campaign to give movie goers a taste of what it’s like to become their favourite DC Superhero. […]
It’s a question I get asked more often than just about any other: when does LED make sense? In other words, how big does the screen have to be before it’s the ‘best’ option? LED is at its most visible in big outdoor dynamic advertising displays. […]
