Editors’ Picks

Exceptional OOH Creative Yields Exceptional Results: 2016 Obie Awards

While the winners were recognized for creativity and beauty, the campaigns were also exceptionally effective. “Great OOH creative can stop consumers in their tracks,” said OAAA’s Stephen Freitas. They will remember the ad, tell their friends and family about it, and with that we have achieved positive brand recognition. […]

digitalsignageadvertising.wordpress.com
Tue, May 10, 2016 at 12:06 AM

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OUTFRONT Media’s First Quarter 2016 Results (PR Newswire, full release)

Revenues of USD 348.4 million, up 1.3%. Adjusted OIBDA of USD 88.1 million, up 1.3%. AFFO of USD 49.0 million, $0.36 per diluted share. Operating Income of USD 24.2 million; Net loss of USD 2.3 million. Quarterly dividend of USD 0.34 per share, payable June 30, 2016. […]

prnewswire.com
Mon, May 9, 2016 at 11:49 PM

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OUTFRONT Media Launches First App-based Billboard In Times Square (PR Newswire)

OUTFRONT Media has deployed ON Smart Media's Liveboard and advertising.app (ad.app) technology on their 2200 square-foot billboard at 1500 Broadway in New York's Times Square. […]

prnewswire.com
Mon, May 9, 2016 at 11:48 PM

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National CineMedia’s Results for Fiscal First Quarter 2016 (BusinessWire, full release)

Announces Quarterly Cash Dividend of $0.22 per Share. Provides Second Quarter and Reaffirms 2016 Outlook.  National CineMedia, Inc. is the managing member and owner of 43.6% of National CineMedia, LLC, the operator of the largest in-theatre digital media network in North America. […]

businesswire.com
Mon, May 9, 2016 at 11:47 PM

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OAAA: Science shows the sources of driver distraction are inside the vehicle, not in billboards

The latest AAA report is about distraction inside the vehicle. In-vehicle information systems (IVIS) create “moderate to high level cognitive workload” for drivers, said this research, conducted by experts at University of Utah. Further: Practice does not eliminate interference caused by in-car info systems. […]

oaaa.org
Mon, May 9, 2016 at 11:23 PM

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Ask the Board: What technology will be a game-changer for your digital signage business in 2016 and beyond? (DS Connection)

This week’s question is answered by members of the DSE Advisory Board End User Council. “The buzzword all around my company is 4K. While it seems that all vendors are putting out 4K and even 8K displays, the fact remains that the majority of the content created by our in-house media team is not 4K quality. […]

digitalsignageconnection.com
Mon, May 9, 2016 at 7:27 PM

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Swedish billboard hijacked by porn (Mediatel)

DOOH! A digital out-of-home billboard in Sweden has been caught red-handed playing "rough" pornographic video clips. The billboard, located in Malmo Central Station, was reportedly hacked to show several porn clips from Meatspin simultaneously at 15.47 - which members of the public said had been playing for at least 10-15 minutes. […]

mediatel.co.uk
Mon, May 9, 2016 at 7:11 PM

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When Digital Signage Meets The Internet of Things (SkyKit)

Simply put, the Internet of Things is the idea of connecting any device equipped with an on/off switch to the Internet. These devices (phones, commercial ovens, restaurant kiosks, digital signs, computers, oil rigs, etc.) communicate with one another, leaving out the middleman and streamlining the entire process. […]

Mon, May 9, 2016 at 7:03 PM

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16:9: Delivering On The Promise Of Electronic Paper

Guest Post: Luka Birsa, Visionect Luka Birsa Electronic paper is now making it possible to put digital signage in places and situations that were long thought too difficult and costly. […]

sixteen-nine.net
Mon, May 9, 2016 at 9:18 AM

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Irish Times: Ads prove ‘welcome distraction’ for 75% of Dublin commuters

Dublin rail commuters are a captive audience for advertisers for average travel periods of almost 36 minutes, according to a new study by out-of- home advertising company Exterion Media Ireland and specialist media buyer Kinetic Ireland. […]

irishtimes.com
Mon, May 9, 2016 at 2:05 AM

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Fresno City Hall looks to cash in on digital billboards from Outfront Media (Fresno Bee)

Five advertising panels along freeways could bring in $4 million over 10 years Fifty ‘static’ print billboards will come down in other locations across the city. […]

fresnobee.com
Sun, May 8, 2016 at 12:38 AM

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LA Times: OOH company donates free billboards to Englander as L.A. weighs new sign regulations

A Louisiana advertising company is giving a political boost to Los Angeles City Councilman Mitchell Englander, providing free space on 50 billboards to promote his bid for a seat on the county Board of Supervisors. […]

latimes.com
Sun, May 8, 2016 at 12:36 AM

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16:9: Solving Menu Board Challenges … With Print???

Photo: Retail Touchpoints Here’s something odd to end the week – a fast food chain and its marketing services vendor touting how it uses on-demand printing to get menus localized to each of 900 sites. […]

sixteen-nine.net
Fri, May 6, 2016 at 4:36 PM

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Sixteen:Nine Podcast: Nanxi Liu of Enplug

In this episode, I’m chatting with Nanxi Liu, the CEO of Enplug, a Los Angeles-based digital signage CMS company she started with a group of new friends after graduating from Cal-Berkeley, just four years ago.. […]

sixteen-nine.net
Fri, May 6, 2016 at 12:10 PM

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16:9: Pattison OOH Boards Run Red Cross Outreach Spots Full-Time To Support Fort Mac Fire Relief

The response to the insanely large and devastating forest fire at Fort McMurray, Alberta, in western Canada, has rallied support across the country, in a very wide variety of ways. There are 88,000 people displaced right now and a lot of them don’t know if they’ll come back to homes when they are allowed to return. […]

sixteen-nine.net
Fri, May 6, 2016 at 11:46 AM

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