Whether it's a business, airport, sports arena or stadium, hotel or church, selecting the best technology for a digital display is critical. Is the display indoors, outdoors or both? What will it cost? […]
A new study reinforces the challenges in reaching Canadian shoppers, particularly millennials age 18-34. The 2016 BrandSpark Canadian Shopper Study* found that almost one-half (48%) of millennials report using ad blocking software to avoid online ads on their desktop or mobile device. […]
The FBI added a murder suspect to its Ten Most Wanted list on June 28, and immediately activated digital billboards in eight states. The suspect is wanted for murdering a woman who was nine months pregnant in Milwaukee on March 6. The victim was shot at home, and lost her unborn child. […]
A new kind of billboard in Japan, while not as big as the one put up by Samsung in Moscow, is much more technologically advanced, and could signal the future of the advertising medium. Cloudian, a smart data storage company, and Dentsu, a Japanese advertising agency, have teamed up to launch smart billboards in the Asian country. […]
Cloudian, along with Dentsu, Quanta Cloud Technology, and Smart Insight Corporation with support from Intel have tested billboards in Tokyo that use realtime big data analysis and machine learning to deliver targeted ads for road drivers. The billboards recognize the make of the vehicle, and then display an advertisement targeted at that vehicle. […]
In this photo gallery we show first impressions from DSS Europe 2016 on 23rd and 24th June at the Hilton Munich Airport Hotel. […]
Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and Latin America. The global rollout will see new offices opening in Europe, US and Asia. […]
Health Media Network (HMN), one of the nation’s fastest growing digital Point of Care media companies, and Gimbal, Inc., a location and proximity-based mobile engagement company, today announced a partnership that will leverage Gimbal’s technology to deliver hyper-targeted mobile messaging to audiences within Health Media Network physician offices nationwide. […]
JCDecaux has been showing live news in its rail, roadside and retail networks during the Euro 2016 football championship. For this campaign, JCDecaux cooperates again with content partner Press Association. […]
And now we continue with seven more reasons why consumer displays are not an option for any serious digital signage application: Off-site Display Management. If you plan on managing your signage displays from an off-site, centralized location, having a remote-management feature on the displays is a must. […]
As part of an ongoing effort to further develop Cisco's digital signage portfolio, the partnership was designed to help Cisco digital signage users create and manage custom content through Industry Weapon's CommandCenterHD software. […]
During the ice hockey world championship (IIHF) in 2016, Škoda utilised DooH screens for a live campaign in St Petersburg’s Pulkovo Airport. The Volkswagen-owned Czech car manufacturer Škoda recently implemented a DooH campaign incorporating live feeds from ice hockey world championship matches. […]
Samsung has developed a range of outdoor-ready, high brightness display solutions designed to not only win the battle against glare, heat, cold and rain, but also against human factors like vandalism. For years, outdoor digital signage displays have only been assembled and optimized by small, specialty companies, limiting production runs and resulting in high costs. […]
By outpacing all advertising media other than digital media (mobile, social, online), the OOH industry has now posted 24 consecutive quarters of growth and is positioned to remain number two in total growth among core media through 2016, according to Magna Global. As OOH continues to increase ad spend revenue, our industry needs to become as transparent as possible to further engage advertisers. […]
On Thursday, Britain made its choice. The vote to leave the European Union prevailed by a razor-thin margin, dividing and shocking the country. Markets responded negatively, with the pound tumbling to its lowest since 1985, and prime minister David Cameron announcing he will pass on the baton to someone from the leave campaign. […]