Increasing urbanization and an unrivalled ability to make the most of digital and social innovation bring out of home advertising back to the top. Out of home (OOH) advertising – which targets consumers while travelling, shopping or otherwise engaged away from home – is one of the oldest known forms of advertising. […]
The out of home (OOH) advertising industry is: In transition; Proud of its capacity to adjust to change, and - Both optimistic and cautious about the future. Those are key take-aways from 50 interviews I just completed with OAAA principals (thank you interviewees for your time and honesty). […]
The Out-of-Home industry has wrapped up the first quarter of 2016 posting an increase of 18.2 per cent on net revenue year-on-year with $177.1 million, up from $149.8 million* for the first quarter in 2015. This success follows on from the all-time high revenue growth at the end of 2015, when revenue increased by 17.0 per cent over 2014. […]
Anyone in the digital signage business who shrugs off the interest in low-cost micro PCs and free/freemium software as hobbyists and church IT volunteers, equipped with almost no budget and stubborn natures, should keep these 116,200 things in mind. 116,200 page views, that is. […]
UK. Potential advertisers will be taken on a virtual reality journey through the entire passenger experience at Heathrow in JCDecaux Airport UK’s latest initiative to showcase opportunities. […]
The sixth edition of exchange4media’s annual OOH Conference and NEONS Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon recently. In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. […]
Following a successful 6-month trial, installation has now begun with the CO-OP taxi line in Edmonton, which on completion will see more than 500 cars receive a TOPAZ digital signage solution. […]
Outdoor advertising and airport advertising specialist JCDecaux has now installed a further 181 new screens in terminals 3, 4 and 5 in London Heathrow Airport. The DAPS – Digital Airport Panels – advertised Digital-out-of-home screens have an upgraded screen size measuring 70”. […]
Do you know how to effectively make use of digital signage? The answer seems simple: by displaying eye-catching and interesting content. However, many users find it challenging to produce digital signage content that fits the bill. […]
The company behind the recent Digital Signage Expo says DSE set new records for attendees and floor space, and also saw a critical bump in the number of end-users walking the aisles. […]
Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, sets all-time records in attendance and exhibit space. […]
Guest Post: Jennifer Davis, Planar Systems Getting the most out of technology often requires learning some new techniques and ideas. When photography was first invented, people would need to stand still for minutes to capture a portrait, instead of the hours it took for a painter. When moving pictures were new, actors had to learn how to emote for the camera without using any words or sounds. […]
The four public outdoor companies were valued at 3.7 times gross revenue and 13.1 times cashflow at March 31, 2016. Lamar leads the group at a valuation of 5.8 times revenue and 13.9 times cashflow. Insider attributes this to the fact that Lamar has the highest margins of the group and is the least reliant on short-term transit and airport advertising contracts. […]
Dust off your lucky cap (and maybe that well-used foam finger), grab your friends and fam’, and head to the ballpark because baseball season is back! Even though there are 162 games on the schedule, nothing compares to MLB Opening Week festivities, when baseball stands fill to max capacity with anxious fans awaiting that first crack of the bat. […]
JCDecaux Latin America/Corameq, which are 85% owned by global outdoor advertising company JCDecaux SA, have finalised the acquisition of 100% of the Latin America business of OUTFRONT Media Inc, a group which operates in the large format and bus advertising segment, as well as in street furniture. […]
