While nearly every medium in Chile suffered declines in advertising spending from 2014 to 2015, out-of-home spending and cinema spending grew over the course of the year, with out-of-home growth modest, at 7.6%, while cinema spending grew by 48.1%. […]
Two billboard companies have refused to display an advertisement by an atheist group to protest the Ark Encounter amusement park in northern Kentucky. Tri-State Freethinkers president Jim Helton says the group recently raised $10,000 for a billboard. The proposed design depicts Noah's Ark with people drowning around it and the words, "Genocide and Incest Park: Celebrating 2,000 years of myths. […]
Every month, we sort through our OOH image collection to share campaigns that really up the WOW factor. Sometimes it’s the clever or cheeky tagline that gives us pause, or the creative that implements all the fundamentals of OOH design. We try to not play favorites and let our years of out-of-home experience (ahem) color our choices. […]
Three out-of-home ad-buying specialists — WPP’s Kinetic Worldwide, Latcom, and Mediakeys — have formed a new venture called the Smart Alliance, designed to enable easier implementation of global OOH campaigns. Calling it an industry first, the group said that clients will be able to buy media across 250 markets from a single location via the alliance. […]
To mark the return of video game Doom, out of home (OOH) advertising group Posterscope is leveraging Twitter data to inform OOH ad buys, making sure Doom reaches the right people, at the right time, in the right place. […]
Save the date: the Video Everywhere Summit will be held on October 27, 2016 at the historic Roosevelt hotel in New York City. DPAA Video Everywhere Summit is the largest annual event dedicated to Multi-screen viewing, Video Neutral Planning and the role of Digital Place Based media in today’s fast evolving media ecosystem. […]
Out-of-home media operator OUTFRONT Media Inc. has partnered with SIGFOX, a provider of global communications service for Internet of Things ("IoT"), to install SIGFOX's wireless equipment on OUTFRONT Media's sites throughout the U.S. This approach is a part of the SIGFOX strategy to deploy its dedicated IoT network across 100 U.S. […]
London Digital Signage Week takes place May 16-20, 2016 and like its counterpart in New York, the week includes events for retail, employee communications, digital out of home and of course digital signage. […]
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight's first digital 96-sheet roadside panels. The 10 new screens - the largest out-of-home format - will join 52 existing D48-sheets and form part of Primesight's wider strategy to reach 100 digital roadside sites by the end of the year. […]
The software platform determines everything from security to monitoring to integration — and ultimately, to user experience. There are inexpensive and simple solutions for displaying web content securely on a kiosk, like Chrome’s Kiosk mode or mKiosk by Firefox. However, these do not fall under the category of a software platform. […]
It’s one location, so keep that top of mind, but word that cutting over menu boards at a UK burger stand from static to digital menu boards jumped sales by 50% is nonetheless interesting. […]
BATON ROUGE - As lawmakers prepare for the final vote on medical marijuana legalization, a pro-pot group has placed a billboard in the Capital City featuring a local mother and her child. The digital signage goes live at 11 a.m. on Tuesday and displays Baton Rouge residents Brittany Osborne and her daughter Kalie. […]
Now that tax day has come and gone…let us save you some money on your LED. The LED display industry has seen tremendous growth in recent years, due in large part to improving technologies and vastly reduced costs. Given these factors alone, it's a great time to take advantage of the benefits of an LED display. […]
At the helm of one of the largest outdoor advertising companies in America, Sean Reilly leads with an adventurous spirit and an emphasis on maintaining a community-focused attitude among employees, inspired by Lamar’s roots as a family business, started in 1902. Since succeeding his brother Kevin Reilly Jr. […]
Clear Channel Outdoor Holdings Inc. swung to a profit in the latest quarter as revenue dropped, helped by the sale of some of its assets. Clear Channel sells space on traditional and digital billboards. […]