The Cannes Lions Festival of creativity never fails to surprise. Case in point, this year's Grand Prix award for outdoor advertisement was awarded to a beer-maker turned biofuel distributor. Heineken New Zealand's work for DB Export took home the prize with their appropriately named campaign "Brewtroleum. […]
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. […]
Fliphound, an automated media buying platform for digital billboards, allows advertisers to choose and change billboard locations, swap creative and choose specific days and times of the day to advertise. “Fliphound is prepaid, so local businesses can hop on and put in $25 per day for a billboard,” says Elizabeth Farha, vice president of sales. […]
Retailing has been singled out as a continued major growth area for both digital signage and facial recognition technology. The sector, which was one of the first to embrace digital signage in the early 2000s, remains the one with the highest penetration but still offers plenty of opportunity for developing further, according to Credence Research. […]
One of the world’s biggest advertising groups is launching a global agency specialising in out-of-home media. Havas, which set up its Adcity business in France 18 months ago, is now taking it worldwide under the leadership of Matthieu Habra, formerly with Posterscope and Posterconseil’s Screenbase. […]
Raise your hand if this happened to you lately: You walked up to an informational display in a hotel, shopping mall or retail establishment and you instinctively tried to tap, swipe or pinch the screen to find whatever information you were in search of. And when you realized the screen wasn't interactive, you became frustrated. […]
Holland Park Roundabout unveils a step change in the way advertisers can target motorists in real-time. The jewel in west London’s crown delivers personalised one-to-one messages to an affluent audience of 4 million. Located by Westfield London (28 Million shoppers per year and £1 billion in annual sales), this premium location takes real-time media to the next level. […]
It's frustrating to begin any kind of digital solution installation only to have to start over due to miscommunication, the budget running dry or not having the capacity to handle the technology. […]
New Zealand was facing with the issue of decline in beer consumption. In order to tackle this, DB Export, a brewery in New Zealand created a biofuel made using leftover yeast from brewing beer called "Brewtroleum." The ad conceptualised by Colenso BBDO in Auckland encouraged men to have beer to do a social good. […]
So, as I emerge from six days of sitting in a dark bunker under the Palais, having reviewed 5,300 pieces of outdoor work and surviving on MR PIZZA’S finest tuna (?!) pizza, I am a mixed-up bag of emotions. First off is pride – and it is pride that I work in an industry that, at its best, has the quality of thinking that can make this planet a more interesting and exciting place. […]
Last July, the City of Pitt Meadows partnered in a digital billboard that brought the city revenue and a package of improvements. This summer, the city is looking at adding another digital billboard or two along Lougheed Highway, and more lucrative deals. Pattison Outdoor Advertising replaced all 15 of the city’s bus shelters, added six new benches, and provided a new digital sign for city hall. […]
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An electronic poster may display an ad for the movie "Independence Day: Resurgence" when an adult stands in front of the digital sign, but switches to "Finding Dory" when a child steps in. […]
According to PwC, by 2019, the city state will see digital OOH advertising revenue account for 60.4 percent of total OOH advertising revenue, while exceptional growth in London will help the UK reach 53.7 percent. Hong Kong comes in second at 55.5 percent. […]
Ooh!Media’s acquisition of Junkee could be a sign of things to come in the of outdoor space, industry experts tell AdNews. Ooh!Media acquired an 85% stake in youth publisher Junkee Media over the weekend in a deal worth just above $11 million, with a right to buy the remaining 15% in the future. […]