Editors’ Picks

OMA’s Charmaine Moldridge: OOH catches them all: Venusaur, Charizard, Blastoise and Pikachu! (LinkedIn)

We have been exploring this concept of technology working on a more human scale backed by research and logic informing our thinking that Out-of-Home (OOH) and mobile are the perfect bedfellows. We know that by aligning with mobile and digital technologies, OOH is able to connect advertisers with their audience anywhere, anytime, with location being the crucial element. […]

linkedin.com
Fri, Aug 12, 2016 at 10:39 AM

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16:9: WordPress Gets A Digital Signage Plug-in

A small German company has launched a WordPress plug-in that enables the hugely popular blog and website content management system to be used as a digital signage CMS. Ondamedia GmbH says its plugin, called Digitalsignagepress, makes developing and managing small signage networks easy and capable of running off any HTML5-based device, like system on chip smart screens. […]

sixteen-nine.net
Fri, Aug 12, 2016 at 8:47 AM

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16:9: What The Digital Signage Industry Can Learn From Apple TV

Guest Post: Mark Hemphill, ScreenScape Savvy communicators could be increasing revenues by building dynamic media channels into every one of their business locations via digital signage, but a lot of them are held back by the cost and complexity associated with that technology. It’s still too expensive and complicated for the average business owner to want to take on. […]

sixteen-nine.net
Fri, Aug 12, 2016 at 8:05 AM

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The Drum: Digital out-of-home revenues posted double digit growth last year in the US

Last year, digital-out-of-home advertising revenues in the US grew 11 percent to $2.7bn, marking the medium’s fastest growth rate in five years, according to research firm PQ Media. […]

thedrum.com
Fri, Aug 12, 2016 at 12:47 AM

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Out-of-Home and Mobile – The Perfect Partnership (OMAC)

Here are two recent campaigns that show how OOH and mobile can work together to create consumer interaction. Toyota Mobile Test Drive. In a bid to appeal to tech-savvy millennials, Toyota developed a campaign with agency Saatchi & Saatchi that put mobile at the centre of their out-of-home, digital, television and social media efforts. […]

omaccanada.ca
Fri, Aug 12, 2016 at 12:44 AM

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OAAA’s Freitas on the ANA study, driverless cars and OOH creative trends (Billboard Insider)

Name three trends you are seeing in out of home creative campaigns. Data assimilation remains a transformational opportunity for the OOH industry, and that extends into the creative process. Today, data is commonly used to inform creative decisions. […]

billboardinsider.com
Fri, Aug 12, 2016 at 12:41 AM

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The future of DOOH is in pairing biometrics with digital signage (DSToday)

The capabilities of biometrics and analytics are realized when combined with other technologies — such as digital signage — to hone marketing techniques with smarter content. Exact slices of a desired demographic can be targeted by using tools such as anonymous facial analysis to gather information about a customer and his or her level of interaction and engagement with a product. […]

digitalsignagetoday.com
Fri, Aug 12, 2016 at 12:40 AM

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Changing equations in the Digital OOH industry in India today (Adgully)

Ken Research’s study titled ‘India OOH Advertising Industry Outlook to 2019’ states that Digital OOH and Transit Media would steer the growth in out-of-home advertising in India. […]

adgully.com
Thu, Aug 11, 2016 at 5:20 PM

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How to design content for digital billboards (LMO)

From the perspective of a designer, most out-of-home advertisement conversations begin pretty simply. Whether it’s anything from a bus shelter placement to a roadside billboard, familiar specs are gathered and the advertisement is built accordingly. However, when specs for a billboard placement came in last month, it was slightly different. […]

lmo.com
Thu, Aug 11, 2016 at 5:13 PM

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rVue’s Second Quarter 2016 Financial Results (Financial)

rVue Holdings, Inc. Second Quarter Highlights: Second Quarter Core Revenue decreased 78% to $117,600 compared to $542,900 in the year ago quarter. Total revenue decreased 74% to $149,100 from $574,400 in the prior year second quarter. SG&A expense declined 15% to $310,600 from $365,900 in the year ago quarter. […]

Thu, Aug 11, 2016 at 4:58 PM

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Spotlight on digital signage at Rio Olympics (AV Interactive)

Digital signage is playing an integral role at the Rio Olympics – unlike anything we’ve seen before at a large-scale sporting event, says BrightSign ceo, Jeff Hastings. In terms of scale, there’s really nothing more massive than the Olympics. The sheer volume of athletes and spectators is overwhelming. […]

avinteractive.com
Thu, Aug 11, 2016 at 4:47 PM

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Seeking Alfa: RMG’s (RMGN) CEO Bob Michelson on Q2 2016 Results – Earnings Call Transcript

For the second quarter, we delivered a gross margin in excess of 58% and narrowed our operating loss by $0.9 million and we narrowed our EBITDA loss by nearly $2 million over the same period last year. Let me repeat that. […]

seekingalpha.com
Thu, Aug 11, 2016 at 4:43 PM

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How to turn stores into stories: a Digital Signage Summit Europe panel summary (DS Summit)

How can the point of sale become more attractive? Are flagship stores and other shops already part of a seamless Omnichannel experience for consumers? […]

digitalsignagesummit.org
Thu, Aug 11, 2016 at 7:54 AM

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Rosanne Caron: How Out-Of-Home and Mobile Drives Consumer Interaction (AKAweb)

By Rosanne Caron, President, OMAC/COMB. As we become increasingly connected, our mobile devices become an essential tool throughout our path-to-purchase. Studies show marketers can utilize mobile and OOH to interact with active people on the path-to-purchase – turning airports, shopping malls, bus shelters and subway/LRT stations into points of sale. […]

Wed, Aug 10, 2016 at 10:35 PM

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Coming Soon to a Highway Near You: Trump Billboards (Fox Business)

As the cost of TV advertising grows and the candidates are competing with the Rio Olympics for television space, the candidates are turning more to out of home (OOH) advertising. For out of home advertising, think highway billboards, splashy digital displays in Times Square, inside taxi cabs and on buses, among many other options. […]

foxbusiness.com
Wed, Aug 10, 2016 at 10:18 PM

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